{"id":25884,"date":"2025-10-22T08:40:02","date_gmt":"2025-10-22T08:40:02","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=25884"},"modified":"2025-10-22T08:43:00","modified_gmt":"2025-10-22T08:43:00","slug":"content-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/","title":{"rendered":"Getting the right content marketing mix for your audience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25884\" class=\"elementor elementor-25884\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93589d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93589d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab27f3\" data-id=\"bab27f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c953a elementor-widget elementor-widget-text-editor\" data-id=\"20c953a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If there\u2019s one thing that the web isn\u2019t lacking at the moment, it\u2019s content. The challenge for businesses isn\u2019t producing more content, it\u2019s about developing the <\/span><b><i>right<\/i><\/b><span style=\"font-weight: 400;\"> content for your specific audience, at the right time in their journey, to make it easier for them to take the action you want.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we explore how you can develop the right content marketing mix for your audience, whether B2B or B2C, by understanding:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who they are<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What drives them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What holds them back<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What content resonates most with them\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What they actually need in order to make conversion decisions.\u00a0<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Getting the content marketing mix right for your unique audience helps to ensure that you make the most of your budget and maximise ROI.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1120a7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1120a7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f343a6c\" data-id=\"f343a6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25541da elementor-widget elementor-widget-text-editor\" data-id=\"25541da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jump to :<\/p><ul><li><a href=\"#segment\"><strong>Segment your audience beyond surface demographics<\/strong><\/a><\/li><li><a href=\"#pain\"><strong>Identify pain points and barriers to conversion<\/strong><\/a><\/li><li><a href=\"#format\"><strong>Match content formats to audience preferences<\/strong><\/a><\/li><li><a href=\"#map\"><strong>Map content to every stage of the buying journey<\/strong><\/a><\/li><li><a href=\"#refine\"><strong>Gather data and insight to refine your mix over time<\/strong><\/a><\/li><li><a href=\"#optimise\"><strong>Build a process for continuous optimisation<\/strong><\/a><\/li><li><a href=\"#stories\"><strong>Don&#8217;t forget to tell stories<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-878aef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"878aef8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ed9854\" data-id=\"0ed9854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7484065 elementor-widget elementor-widget-text-editor\" data-id=\"7484065\" data-element_type=\"widget\" id=\"segment\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Segment your audience beyond surface demographics<\/span><\/h2><p><span style=\"font-weight: 400;\">Most brands <\/span><i><span style=\"font-weight: 400;\">think<\/span><\/i><span style=\"font-weight: 400;\"> they know their audience, but sometimes this knowledge sits at surface level: age, job title, or purchase history. To shape an effective content mix, you need segmentation that connects behavioural data, psychology, and context.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25891\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Audience-segmentation.jpg\" alt=\"Audience segmentation graphic\" width=\"602\" height=\"328\" \/><\/p><h3><span style=\"font-weight: 400;\">B2C audiences<\/span><\/h3><p><span style=\"font-weight: 400;\">Consider the motivations and moments that drive purchases from your various customers. Just because someone fits into a certain age category doesn\u2019t necessarily mean they make decisions in the same ways. For example, if your segment is \u2018millennial parents\u2019, this could include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget-conscious shoppers prioritising value and reliability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time-poor parents looking for convenience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ethically motivated buyers seeking sustainability<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Each of these audience segments requires different messaging and different content types to connect and trigger an action.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">B2B audiences<\/span><\/h3><p><span style=\"font-weight: 400;\">This will depend on the type and size of businesses you want to reach, but in many cases, audience segmentation needs to account for a decision committee, not just an individual. For complex B2B purchases, there are often several stakeholders in different roles and they all have their own pain points, coming at it from very different angles. To be more successful, your content marketing mix needs to incorporate mapping these various roles and their needs into the strategy, as they <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> feed into buying decisions.<\/span><\/p><h3><span style=\"font-weight: 400;\">Finding the audience segment data<\/span><\/h3><p><span style=\"font-weight: 400;\">While we\u2019re still waiting for the silver bullet of audience research tools to be created that does it all, there are a number of ways to gather this kind of useful data from different sources.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can use:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For B2B, use <\/span><b>LinkedIn Audience Insights<\/b><span style=\"font-weight: 400;\"> to find out user interests and engagement behaviour, on top of the usual demographics. On top of this, taking a bit of a dive into the LinkedIn and other public social media profiles of individual potential customers, including their posts, updates and the things they engage with, gives you real-world examples of the types of content that prompt them to action.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For your existing customers, look at <\/span><b>GA4 audience reports<\/b><span style=\"font-weight: 400;\">. These are based on metrics that are relevant to you, such as number of purchases or types of events triggered, and how they engage with your site content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need actionable B2C insights? Try <\/span><a href=\"https:\/\/sparktoro.com\/\"><b>SparkToro<\/b><\/a><span style=\"font-weight: 400;\">. You can identify patterns in where your audience goes for their information (like press, socials, podcasts etc.), the brands they already connect with (giving inspiration on content type, tone, and more), as well as the different formats they engage with.<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-25893\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Sparktoro-marketing-mix-example.jpg\" alt=\"\" width=\"1661\" height=\"627\" \/><\/p><p><span style=\"font-weight: 400;\">Combining this kind of information with your own first-party CRM and email engagement data helps you create more rounded personas that genuinely reflect your audiences and their digital content preferences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8f0e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8f0e15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c45d2\" data-id=\"a3c45d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3e811 elementor-widget elementor-widget-text-editor\" data-id=\"ac3e811\" data-element_type=\"widget\" id=\"pain\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Identify pain points and barriers to conversion<\/span><\/h2><p><span style=\"font-weight: 400;\">A well planned and implemented content marketing mix doesn\u2019t just promote you, it actively removes friction from the user journey. Understanding <\/span><b>why<\/b><span style=\"font-weight: 400;\"> your audience chooses to engage (or not) is key to developing content that overcomes audience hesitancy and delivers meaningful connection (and conversions).\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">How to uncover pain points<\/span><\/h3><p><span style=\"font-weight: 400;\">Talking to your target audience is the best way to find out what their pain points are. You can:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct customer interviews (short, focused, and open-ended)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse customer service transcripts or chat logs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor communities, review platforms, and social mentions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This can give you valuable insights into what frustrates and motivates your audience. It can also be used to inform content that builds trust and reassurance, showing that you understand the potential issues and concerns and can prove that you\u2019re finding ways to overcome them.<\/span><\/p><h3><span style=\"font-weight: 400;\">Map barriers to the customer journey<\/span><\/h3><p><span style=\"font-weight: 400;\">Every stage of the customer journey will have potential barriers, like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> \u201cWhy does this matter to me?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration:<\/b><span style=\"font-weight: 400;\"> \u201cI\u2019m not sure this will work for my situation.\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decision:<\/b><span style=\"font-weight: 400;\"> \u201cHow do I know this is the best deal or choice?\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The right content can help to break down each of these obstacles, but you need to know they exist first.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using heatmapping and user journey tools such as Hotjar and Microsoft Clarity (which is free!), you can discover where your users often hesitate or drop off on your own website. If you can pair this data with customer surveys to help get under the skin of the \u2018why\u2019 then this gives you a much fuller picture of what\u2019s happening, and how to best solve it.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae6ccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae6ccd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1387c9\" data-id=\"a1387c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35765b6 elementor-widget elementor-widget-text-editor\" data-id=\"35765b6\" data-element_type=\"widget\" id=\"format\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Match content formats to audience preferences<\/span><\/h2><p><span style=\"font-weight: 400;\">Your content marketing mix needs to take into account not just what you want to say, but how your audience prefers to find, digest and engage with content. This will be based on your own data and audience insights, but as an example:<\/span><\/p><h3><span style=\"font-weight: 400;\">Content formats that often work well with B2C audiences<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Short-form video<\/b><span style=\"font-weight: 400;\"> (TikTok, Instagram Reels, YouTube Shorts): Perfect for awareness and emotional resonance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-generated content (UGC):<\/b><span style=\"font-weight: 400;\"> Builds trust through authenticity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>How-to blogs and guides:<\/b><span style=\"font-weight: 400;\"> Drive organic search visibility while helping users overcome small barriers to purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email content and loyalty campaigns:<\/b><span style=\"font-weight: 400;\"> Nurture repeat engagement and advocacy.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Content formats that often work well for B2B audiences<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-form thought leadership<\/b><span style=\"font-weight: 400;\"> (whitepapers, webinars, podcasts): Ideal for building authority and guiding early-stage research.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Case studies, reports, whitepapers and ROI calculators:<\/b><span style=\"font-weight: 400;\"> Support middle and late-stage decision-making.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive tools or demos:<\/b><span style=\"font-weight: 400;\"> Offer a useful and time-saving solution to a known problem. Shorten the distance between consideration and conversion.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn articles and SlideShares:<\/b><span style=\"font-weight: 400;\"> Amplify professional credibility and drive conversation.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Testing content formats for your specific audience is key<\/span><\/h3><p><span style=\"font-weight: 400;\">Your audience will be likely to have a real mix of content preferences, so it\u2019s always useful to audit performance for past content types and try different things when testing new content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure your review of past content includes engagement metrics and conversion metrics as well as clicks\/views\/reach. To have an effective strategy, it\u2019s important to identify which content formats genuinely help to drive movement through the funnel, not just impressions or likes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b10bea2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b10bea2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82c7155\" data-id=\"82c7155\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5967d13 elementor-widget elementor-widget-text-editor\" data-id=\"5967d13\" data-element_type=\"widget\" id=\"map\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Map content to every stage of the buying journey<\/span><\/h2><p><span style=\"font-weight: 400;\">Getting the mix right isn\u2019t about having <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> the content types, it\u2019s about having the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> ones at each stage of the journey.<\/span><\/p><p><span style=\"font-weight: 400;\">You can develop a brand-specific content marketing matrix to plot audience segments against journey stages and content types. This makes gaps and overlaps more easily visible in the planning stages, ensuring your resources go toward filling strategic holes, not duplicating effort.<\/span><\/p><p><span style=\"font-weight: 400;\">This can also help to focus your creative ideation for what the specific content will actually be, further down the line. Our <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/content-marketing-planning-tips-maximum-roi\/\"><span style=\"font-weight: 400;\">content marketing planning tips<\/span><\/a><span style=\"font-weight: 400;\"> can also help with this.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example (below), but you could take this further, by shaping a matrix that\u2019s audience-first and overlays your content pillars too.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-25900\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Content-Marketing-Matrix.jpg\" alt=\"\" width=\"1110\" height=\"500\" \/><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63730e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63730e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f076f36\" data-id=\"f076f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44bcaba elementor-widget elementor-widget-text-editor\" data-id=\"44bcaba\" data-element_type=\"widget\" id=\"refine\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Gather data and insight to refine your mix over time<\/span><\/h2><p><span style=\"font-weight: 400;\">A great content marketing mix isn\u2019t static. The platforms, preferences, and behaviours of your audience evolve, so your strategy must do that too. That means developing an insight loop that keeps your content decisions data-informed and fresh. Some of the ways to do this include:\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Quantitative tools<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>GA4 &amp; Looker Studio: <\/b><span style=\"font-weight: 400;\">To track assisted conversions and engagement by content type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM analytics<\/b><span style=\"font-weight: 400;\"> (e.g. HubSpot, Salesforce): To tie content touches to pipeline impact<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social listening tools<\/b><span style=\"font-weight: 400;\"> (e.g. Brandwatch, Sprout Social): To identify patterns, emerging themes or sentiment shifts.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Qualitative methods<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer interviews and feedback loops: <\/b><span style=\"font-weight: 400;\">Regularly refresh your understanding of customer motivations and what they actually want from you to make conversion decisions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales and customer success team input:<\/b><span style=\"font-weight: 400;\"> These are the people who hear objections and pain points daily, making their insights a goldmine for marketers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content performance reviews: <\/b><span style=\"font-weight: 400;\">Quarterly audits of top-performing and underperforming content assets.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Check out our guide to <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/essential-content-marketing-metrics-to-measure-performance\/\"><span style=\"font-weight: 400;\">content marketing metrics<\/span><\/a><span style=\"font-weight: 400;\"> for more actionable tips to track and evaluate performance.<\/span><\/p><p><span style=\"font-weight: 400;\">The most important part of this process is in actually taking action off the back of the data you gather. Once you know what is working best by audience segment, funnel stage and format, you can tweak your ongoing strategy to better give the people what they have shown you they want.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-068c63f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"068c63f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335e703\" data-id=\"335e703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4235b24 elementor-widget elementor-widget-text-editor\" data-id=\"4235b24\" data-element_type=\"widget\" id=\"optimise\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Build a process for continuous optimisation<\/span><\/h2><p><span style=\"font-weight: 400;\">Getting the right content marketing mix is never a one-off project; it\u2019s a continual process of testing, learning, and refining.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use this simple framework as a starting point to implement continual optimisation with your content:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benchmark<\/b><span style=\"font-weight: 400;\"> &#8211; Identify your top 10 performing pieces of content by engagement and conversion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment<\/b><span style=\"font-weight: 400;\"> &#8211; Map which audience and funnel stage each belongs to<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diagnose<\/b><span style=\"font-weight: 400;\"> &#8211; Identify under-served audiences or stages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiment<\/b><span style=\"font-weight: 400;\"> &#8211; Test new content formats or channels targeted at those gaps<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measure<\/b><span style=\"font-weight: 400;\"> &#8211; Define KPIs upfront (e.g. sales, downloads, demo requests, CTRs, or dwell time)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refine<\/b><span style=\"font-weight: 400;\"> &#8211; Double down on what works, phase out what doesn\u2019t.<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">By turning this process into a quarterly discipline, your content strategy becomes more resilient and responsive, being grounded in data, not assumptions or guesswork.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-857c9b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"857c9b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba01b2\" data-id=\"6ba01b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dddd1a3 elementor-widget elementor-widget-text-editor\" data-id=\"dddd1a3\" data-element_type=\"widget\" id=\"stories\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Don\u2019t forget to tell stories<\/span><\/h2><p><span style=\"font-weight: 400;\">Even the most data-driven content strategies need to leave plenty of room for creativity and storytelling. Whether B2B or B2C, your audience is still human, and humans respond to emotion, not just facts or logic.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In B2B, emotion often displays as trust, confidence, or professional pride<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In B2C, it\u2019s usually more about joy, a sense of belonging, or aspiration.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Injecting that human narrative (and tone of voice) into your content creates the emotional momentum that is needed in order for your content to be memorable and your strategy to be the most effective possible.<\/span><\/p><p><span style=\"font-weight: 400;\">Getting the content marketing mix right for your audience isn\u2019t about producing or repurposing more content for every platform and channel so that every possible base is covered, it\u2019s about being more purposeful with the resources you have. When you better understand your audience\u2019s motivations, challenges, and journeys, you can create content that meets them where they are and moves them closer to where you want them to be.<\/span><\/p><p><b>If you\u2019d like some help with your <\/b><a href=\"https:\/\/www.nobraineragency.com\/content-marketing\/\"><b>content marketing<\/b><\/a><b> or <\/b><a href=\"https:\/\/www.nobraineragency.com\/seo\/\"><b>SEO<\/b><\/a><b> strategy, we\u2019d love to chat. Get in touch using the form below.\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one thing that the web isn\u2019t lacking at the moment, it\u2019s content. The challenge for businesses isn\u2019t producing more content, it\u2019s about developing the right content for your specific audience, at the right time in their journey, to make it easier for them to take the action you want.\u00a0 In this guide, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-25884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting the Right Content Marketing Mix for Your Audience - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"We explore how you can develop the right content marketing mix for your audience, whether B2B or B2C, to help maximise your ROI. See more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting the right content marketing mix for your audience\" \/>\n<meta property=\"og:description\" content=\"We explore how you can develop the right content marketing mix for your audience, whether B2B or B2C, to help maximise your ROI. See more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T08:40:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T08:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Content-marketing-mix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"Getting the right content marketing mix for your audience\",\"datePublished\":\"2025-10-22T08:40:02+00:00\",\"dateModified\":\"2025-10-22T08:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\"},\"wordCount\":1865,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Content-marketing-mix.jpg\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\",\"url\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/\",\"name\":\"Getting the Right Content Marketing Mix for Your Audience - No Brainer Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/content-marketing-mix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/10\/Content-marketing-mix.jpg\",\"datePublished\":\"2025-10-22T08:40:02+00:00\",\"dateModified\":\"2025-10-22T08:43:00+00:00\",\"description\":\"We explore how you can develop the right content marketing mix for your audience, whether B2B or B2C, to help maximise your ROI. 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