{"id":24991,"date":"2025-07-01T11:38:33","date_gmt":"2025-07-01T11:38:33","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=24991"},"modified":"2025-07-01T11:42:06","modified_gmt":"2025-07-01T11:42:06","slug":"reddit-quora-users-new-influencers","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/","title":{"rendered":"Are Reddit and Quora users the new influencers?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24991\" class=\"elementor elementor-24991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fc6019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fc6019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408a488\" data-id=\"408a488\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2078c59 elementor-widget elementor-widget-text-editor\" data-id=\"2078c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>I\u2019ve been digging into a question that\u2019s becoming impossible to ignore: as AI search grows smarter, are Reddit and Quora users emerging as the new influencers? Let\u2019s unpack the data &#8211; and what it all means for <a href=\"https:\/\/www.nobraineragency.com\/seo\/\">SEO<\/a>, content strategy, and digital PR.<\/strong><\/p><h2>1. AI search IS disrupting traditional SEO<\/h2><p>According to Semrush\u2019s recent <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">AI Search Traffic Study<\/a>, \u201cAI search visitors to surpass traditional search visitors in 2028\u201d is no longer a bold prediction &#8211; it\u2019s likely conservative. For SEO\u2019s, that\u2019s huge. These users aren&#8217;t just browsing &#8211; they\u2019re high\u2011intent: \u201cThe average LLM visitor is worth 4.4x the average traditional organic search visitor.\u201d<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24996\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/07\/semrush-ai-search-traffic-study-projected-annual-visitors-by-source.png\" alt=\"Semrush AI Search Traffic Study - Projected Annual Visitors by Source\" width=\"1600\" height=\"1128\" \/><\/p><p>What this means is clear: the future of SEO isn\u2019t just about rankings &#8211; it\u2019s about being cited by AI. If AI gives an answer straight from your content, you&#8217;re influencing without the click. That\u2019s where Reddit and Quora come into play.<\/p><h2>2. Why Reddit and Quora matter now<\/h2><p>One of the standout insights from Semrush\u2019s study is that Quora was the most\u2011cited site in Google\u2019s AI Overviews (AIO), with Reddit a close second. Both platforms are full of niche, authentic Q&amp;A that AI loves to integrate.<\/p><p>These platforms beat out so many mainstream publishers &#8211; not because they\u2019re higher authority in Google\u2019s eyes, but because they hold answers to very specific questions. Google\u2019s AI Overviews team leveraged Reddit and Quora for that reason: they\u2019re treasure troves of high\u2011quality, user\u2011generated insights.<\/p><p>Here\u2019s the juicy part: Reddit\u2019s even been integrated into Google\u2019s AI models via a <a href=\"https:\/\/www.reuters.com\/technology\/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22\/\">reported $60 million per year<\/a> licensing partnership in 2024. It\u2019s no accident that Reddit responses now pop up frequently in AI Overviews &#8211; and sometimes without links.<\/p><h2>3. Are they the \u201cnew influencers\u201d?<\/h2><p>Short answer: yes &#8211; but not in the traditional sense. While Instagram and YouTube influencers built their empires on follower counts and curated content, Reddit and Quora users are gaining traction through authenticity, expertise, and relevance.<\/p><p>These platforms thrive on lived experience, long-form responses, and community moderation. Upvotes and responses act as social proof, turning ordinary users into trusted authorities in niche topics.<\/p><p>Reddit threads and Quora answers are often detailed, balanced, and written by people who genuinely care about a subject &#8211; or who have real-world knowledge to share. And in the ecosystem of AI-driven search, where Google wants to provide immediate, nuanced, accurate responses, these detailed contributions are gold dust.<\/p><p>It&#8217;s not about influencer selfies or sponsored posts anymore. It\u2019s about real people answering real questions &#8211; and AI seeing them as the most credible source.<\/p><h2>4. What this should mean for your search strategy<\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-24994\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/07\/reddit-influencers-3.jpg\" alt=\"Laptop with Google on screen\" width=\"1110\" height=\"500\" \/><\/p><p>This shift to AI-powered results doesn\u2019t mean abandoning traditional SEO. Instead, it means evolving how and where your brand shows up.<\/p><p>To make the most of Reddit and Quora\u2019s influence, here are four things to focus on:<\/p><ul><li><strong>Actively engage on Reddit and Quora<\/strong><br \/>Start participating in conversations in relevant subreddits or topic spaces. Offer valuable advice, not sales pitches. Use a genuine voice, answer questions thoroughly, and where appropriate, link back to high-quality content on your site (that helps answer the question further).<\/li><li><strong>Deliver AI-friendly content on your website<\/strong><br \/>Create concise, question-led content that mimics the style of Reddit and Quora answers. Use subheadings, structured data, and a conversational tone. Think FAQs, how-tos, and expert explainers that AI can easily lift from. Good old fashioned SEO best practice!<\/li><li><strong>Leverage Digital PR to drive brand mentions<\/strong><br \/>Earned media and thought leadership still matter. When your brand is mentioned in trusted media or forums, it boosts your perceived authority and brand credibility &#8211; not just to people, but to AI too.<\/li><li><strong>Track mentions and visibility in AI Overviews<\/strong><br \/>Tools like Semrush or Ahrefs now show which URLs or brands appear in AI-generated results. Use this to monitor where your content is being picked up, and adapt your strategy based on what&#8217;s working.<\/li><\/ul><h3>Cut through the noise of AI-generated answers<\/h3><p>One challenge, particularly on Quora, is the rising volume of AI-generated responses. The platform has always welcomed a broad range of contributions, but there\u2019s now a noticeable uptick in formulaic, shallow, or generic answers &#8211; many clearly written by AI tools.<\/p><p>For brands or individuals wanting to genuinely build trust and visibility here, the key is standing out for the <em>right<\/em> reasons. AI-generated content often lacks the nuance, context, or lived experience that makes an answer resonate.<\/p><p>Here\u2019s how to cut through the noise:<\/p><ul><li><strong>Be specific<\/strong><br \/>Use real-world examples, industry knowledge, or data to anchor your response. AI tends to generalise &#8211; humans bring detail and tell stories.<\/li><li><strong>Show personality<\/strong><br \/>A conversational tone, a sprinkle of wit, or even a story helps signal authenticity. If it reads too clean, it\u2019s probably forgettable.<\/li><li><strong>Go deeper<\/strong><br \/>Avoid surface-level explanations. Break down your answer into logical, clear points with helpful formatting (bullets, bolding).<\/li><li><strong>Engage in comments<\/strong><br \/>Follow up with users, clarify points, and engage in the discussion. It\u2019s something AI can\u2019t do &#8211; and shows you\u2019re present (and real!).<\/li><\/ul><p>This doesn\u2019t just help with visibility on the platform &#8211; it increases the likelihood that AI tools like <a href=\"https:\/\/www.nobraineragency.com\/seo\/should-we-optimise-for-google-ai-overviews\/\">Google\u2019s AI Overviews<\/a> will see your response as worth citing over others. AI rewards clarity, structure, and the trust signals we\u2019ve already explored &#8211; and those are easier to deliver when you\u2019re genuinely contributing, not just publishing for the sake of it.<\/p><h2>5. Comparing brand-sourced vs user-sourced content<\/h2><p>You don\u2019t need to choose between your brand\u2019s content and community-driven platforms &#8211; you need both. Brand content establishes authority, consistency, and trust. It gives you a home base to link back to and ensures key messages are well articulated.<\/p><p>But community content &#8211; whether that\u2019s reviews, forum answers, or Reddit\/Quora contributions. It adds a layer of social validation and discoverability that traditional brand content often lacks.<\/p><p>Let\u2019s break it down:<\/p><table><thead><tr><td><p><strong>Type<\/strong><\/p><\/td><td><p><strong>Role in AI Age<\/strong><\/p><\/td><td><p><strong>Key Advantage<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Brand content<\/p><\/td><td><p>Gives authoritative, structured info; supports SEO and AI inclusion<\/p><\/td><td><p>Full message control<\/p><\/td><\/tr><tr><td><p>Reddit\/Quora content<\/p><\/td><td><p>Generates authentic, niche Q&amp;A that AI loves to cite<\/p><\/td><td><p>Micro\u2011influencing<\/p><\/td><\/tr><\/tbody><\/table><p>Think of it like this:<\/p><ul><li>Brand content = your polished shop window<\/li><li>Reddit\/Quora content = customers chatting about your product in the street outside<\/li><\/ul><p>The magic happens when those conversations lead more people to step inside. <strong>A smart SEO strategy will leverage both.<\/strong><\/p><h2>6. A tactical roadmap<\/h2><p>Here\u2019s a practical five-step roadmap to build visibility across both AI Overviews and trusted community platforms:<\/p><ol><li><strong>Audit<\/strong><br \/>Identify the questions your audience is already asking and tie them to your content pillars. Use tools like AlsoAsked, AnswerThePublic, and your own site search data to surface FAQs and long-tail queries.<\/li><li><strong>Community engagement<\/strong><br \/>Dedicate time each week to contribute to Reddit and Quora. Share genuinely helpful insights. Don\u2019t sell &#8211; serve.<\/li><li><strong>On-site Q&amp;A content<\/strong><br \/>Build or expand your FAQ hubs, blog posts, and pillar pages using the same language and tone as the best answers you see on community platforms.<\/li><li><strong>Monitor<\/strong><br \/>Track brand mentions and content snippets being pulled into AI Overviews. If your content is being cited, understand why. If not, reverse-engineer what is.<\/li><li><strong>Amplify<\/strong><br \/>Use <a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/\">Digital PR<\/a> to pitch thought leadership, expert opinions, or community-driven stories to top-tier media, boosting both your brand\u2019s visibility, credibility and authority.<\/li><\/ol><h2>Final thoughts<\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-24993\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/07\/reddit-influencers-2.jpg\" alt=\"\" width=\"1110\" height=\"500\" \/><\/p><p><strong>Yes, Reddit and Quora users are becoming a new class of influencer &#8211; not because they have massive followings, but because they\u2019re useful. They offer answers, insights, and perspectives that help people make decisions, they also help AI decide which content to serve up first.<\/strong><\/p><p>This shift is rooted in relevance, trust, and authenticity &#8211; principles that have always underpinned effective SEO and <a href=\"https:\/\/www.nobraineragency.com\/content-marketing\/\">content marketing<\/a>. But as AI search evolves, we need to ensure our strategies are too. It\u2019s no longer just about ranking &#8211; it\u2019s about being the kind of brand that AI chooses to reference, and being present in the conversations your audience is already having.<\/p><p>I was chatting about this with our Senior Technical SEO Manager, <a href=\"https:\/\/www.nobraineragency.com\/about-us\/\">Jake<\/a>, and he asked a great question:<\/p><blockquote><p>&#8220;How long before this space becomes saturated or starts to lose its authenticity and relevancy?&#8221;<\/p><\/blockquote><p>It\u2019s easy to imagine a future where brands start reaching out to influential Redditors or Quora users, encouraging them to seed discussions or share sentiment in favour of a client or product. Just like we\u2019ve seen with Instagram or TikTok influencers, this could blur the line between genuine recommendation and paid promotion.<\/p><p>If that happens, there\u2019s a real risk that the credibility and influence these platforms hold could be diluted, and relatively quickly. The power of Reddit and Quora lies in their honesty and community-driven dialogue. Once that feels commercialised, users and AI models may begin to look elsewhere for trusted input.<\/p><p><strong>So yes, Reddit and Quora users are quietly shaping how people and machines find information. But if we want to engage meaningfully, it can\u2019t be forced. The opportunity lies in contributing value, not just visibility &#8211; with integrity, not manipulation. That\u2019s how you\u2019ll win.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been digging into a question that\u2019s becoming impossible to ignore: as AI search grows smarter, are Reddit and Quora users emerging as the new influencers? Let\u2019s unpack the data &#8211; and what it all means for SEO, content strategy, and digital PR. 1. AI search IS disrupting traditional SEO According to Semrush\u2019s recent AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-24991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Reddit and Quora users the new influencers? - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"Explore how Reddit and Quora users are shaping AI search, influencing SEO strategy, and why authenticity could be the next battleground.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Reddit and Quora users the new influencers?\" \/>\n<meta property=\"og:description\" content=\"Explore how Reddit and Quora users are shaping AI search, influencing SEO strategy, and why authenticity could be the next battleground.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T11:38:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T11:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/07\/reddit-influencers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"Are Reddit and Quora users the new influencers?\",\"datePublished\":\"2025-07-01T11:38:33+00:00\",\"dateModified\":\"2025-07-01T11:42:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\"},\"wordCount\":1539,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/07\/reddit-influencers.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\",\"url\":\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\",\"name\":\"Are Reddit and Quora users the new influencers? 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