{"id":24562,"date":"2025-06-10T08:10:47","date_gmt":"2025-06-10T08:10:47","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=24562"},"modified":"2025-06-10T08:10:57","modified_gmt":"2025-06-10T08:10:57","slug":"are-all-links-equal-what-types-of-backlinks-matter-for-seo-success","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/are-all-links-equal-what-types-of-backlinks-matter-for-seo-success\/","title":{"rendered":"Are all links equal? What types of backlinks matter for SEO success?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24562\" class=\"elementor elementor-24562\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd3c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd3c95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51f794\" data-id=\"a51f794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901dbdb elementor-widget elementor-widget-text-editor\" data-id=\"901dbdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Since the late 1990s, Google and other search engines have been using the links pointing at one website directly from another, also known as backlinks or inbound links, as a factor in how they rank those websites in search results. Over the years since, the ways that links are measured and valued by search engines as a ranking signal has evolved significantly, through multiple <\/span><a href=\"https:\/\/www.nobraineragency.com\/google-algorithm-updates-changes\/\"><span style=\"font-weight: 400;\">Google updates<\/span><\/a><span style=\"font-weight: 400;\"> and changes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we look at different types of backlinks and what organic visibility implications they can have for your website.<\/span><\/p><p><span style=\"font-weight: 400;\">Jump to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#whatarebacklinks\"><span style=\"font-weight: 400;\">What are backlinks and why are they important for SEO?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#whattypesofbacklinks\"><span style=\"font-weight: 400;\">What types of backlinks actually matter for SEO?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#valueofbacklink\"><span style=\"font-weight: 400;\">Factors that influence the value of a backlink<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#roleofdigitalpr\"><span style=\"font-weight: 400;\">The role of Digital PR in building high-quality backlinks<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#howmanybacklinks\"><span style=\"font-weight: 400;\">How many backlinks do I need to rank?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#linkseovalue\"><span style=\"font-weight: 400;\">Why link SEO value will always be a case of quality over quantity<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42136b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42136b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d12bc90\" data-id=\"d12bc90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c453d16 elementor-widget elementor-widget-text-editor\" data-id=\"c453d16\" data-element_type=\"widget\" id=\"whatarebacklinks\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What are backlinks and why are they important for SEO?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Backlinks are simply a name for links from one website to another. They are a foundational part of Google&#8217;s algorithm and are sometimes referred to as &#8220;votes of confidence&#8221; for your website.<\/span><\/p><p><span style=\"font-weight: 400;\">The idea is that when a reputable website links to your content, it signals to search engines that your page is trustworthy and authoritative. Over time, earning high-quality backlinks for your website can lead to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher rankings in search engine results pages (SERPs) for relevant terms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased referral traffic when users click on the link and visit your site<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced brand authority and visibility through the links and brand citations<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s not quite as simple as it appears though, because not all backlinks offer the same SEO value.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511c5e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511c5e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-098a058\" data-id=\"098a058\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7d0b5 elementor-widget elementor-widget-text-editor\" data-id=\"8d7d0b5\" data-element_type=\"widget\" id=\"whattypesofbacklinks\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What types of backlinks actually matter for SEO?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Understanding the various types of backlinks that exist and the ways they can benefit, or otherwise, a website\u2019s link profile is essential to help develop an effective SEO strategy.<\/span><\/p><h3><span style=\"font-weight: 400;\">Editorial backlinks<\/span><\/h3><p><b>What they are:<\/b><span style=\"font-weight: 400;\"> These are links naturally placed within high-quality content on another website, such as blog posts, news articles, or long-form guides. They could be referencing your site as a source for information or indicating to users where they can find out more about a specific topic.<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> Editorial backlinks are among the most powerful because they are often earned rather than requested. They typically come from authoritative, relevant sources and are placed within the flow of well-written content. This ties in with <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/google-eeat\/\"><span style=\"font-weight: 400;\">Google E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> principles, which rewards credible and authoritative websites in organic search results.<\/span><\/p><h3><span style=\"font-weight: 400;\">Guest post backlinks<\/span><\/h3><p><b>What they are:<\/b><span style=\"font-weight: 400;\"> Links included in articles you contribute to other blogs or industry sites.<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> When done well, by posting genuinely insightful expert content on relevant, high-authority sites, guest post backlinks can drive both SEO value and brand exposure. However, overuse or abuse ( through PBNs or on low-quality blogs acting as \u2018link farms\u2019) will potentially\u00a0 damage your online visibility and credibility.<\/span><\/p><h3><span style=\"font-weight: 400;\">Nofollow vs. dofollow links<\/span><\/h3><p><b>What they are:<\/b><\/p><p><span style=\"font-weight: 400;\">A standard hyperlink from one website to another is a \u2018dofollow\u2019 link. A \u2018nofollow\u2019 link is one where the website that is linking uses a specific link attribute in the code to tell search engines not to pass any value to the site being linked to.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dofollow<\/b><span style=\"font-weight: 400;\"> links pass SEO value (often called link equity) to your site.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nofollow<\/b><span style=\"font-weight: 400;\"> links contain a tag that tells search engines not to pass on authority.<\/span><\/li><\/ul><h4><i><span style=\"font-weight: 400;\">Why would a website use nofollow links?\u00a0<\/span><\/i><\/h4><p><span style=\"font-weight: 400;\">Google first introduced the nofollow attribute for links in 2005 to help combat link spam and stop SEO value being attributed to every single link. This was originally aimed at things such as forums and blog comments, which were easy to manipulate to create links at scale. Google encouraged websites to use the nofollow attribute to have a measure of control about who their website \u2018associated with\u2019 online through links, as it could reflect on their own SEO authority and performance if they had a high number of dofollow outbound links, especially to low quality websites.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even two decades after this attribute was launched, some websites still have a policy of only using nofollow links, despite things having evolved since then in the world of search. For example, Quora, Wikipedia and YouTube all automatically nofollow all outbound links.<\/span><\/p><p><span style=\"font-weight: 400;\">In recent years, Google has introduced more nuance to the nofollow link attributes, implementing tags for websites to use in links specifically to paid content (rel=\u201dsponsored\u201d) and user-generated content like comments and forum posts (rel=\u201dugc\u201d), as well as the general rel=\u201dnofollow\u201d value.\u00a0<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> While dofollow links are generally preferred for sending a stronger ranking signal, nofollow links do still have value too. They can drive referral traffic and diversify your link profile. In recent years, search engines have also become better at interpreting nofollow links as potential trust signals too.<\/span><\/p><p><span style=\"font-weight: 400;\">In an ideal world, it\u2019s good practice for websites to aim for a natural mix of both dofollow and some nofollow links with their SEO strategy. A backlink profile made up entirely of dofollow links can appear suspicious or manipulative.<\/span><\/p><h3><span style=\"font-weight: 400;\">Contextual links<\/span><\/h3><p><b>What they are:<\/b><span style=\"font-weight: 400;\"> Links embedded within relevant content, surrounded by related text. For example, a link to an outdoor goods website on a blog that\u2019s about camping is an appropriate and relevant context. A link to the same outdoors website within a blog about luxury hotels\u2026 not so much.\u00a0<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> Google favours backlinks that are placed naturally within content as opposed to those in footers, sidebars or those that are unrelated topic-wise to the rest of the page. The context surrounding a link helps search engines understand its relevance.<\/span><\/p><h3><span style=\"font-weight: 400;\">Directory Links<\/span><\/h3><p><b>What they are:<\/b><span style=\"font-weight: 400;\"> Links from online directories, business listings, or citation sites.<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> Local SEO can benefit from high-quality directory links (such as Yelp, Yell, or Google Business Profile, as well as local\/regional business listing sites), but low-quality or spammy directories offer little to no SEO benefit and can even harm rankings.<\/span><\/p><h3><span style=\"font-weight: 400;\">Press Release and Digital PR Links<\/span><\/h3><p><b>What they are:<\/b><span style=\"font-weight: 400;\"> Backlinks earned through online press releases or coverage from journalists and media outlets.<\/span><\/p><p><b>Why they matter:<\/b><span style=\"font-weight: 400;\"> We&#8217;ll explore this in much more detail below, but digital PR links can be among the most valuable types of backlinks you can get.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18902\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/links.jpg\" alt=\"\" width=\"1280\" height=\"700\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad2507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ad2507\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-265ec67\" data-id=\"265ec67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0ca3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e0ca3a0\" data-element_type=\"widget\" id=\"valueofbacklink\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Factors that influence the value of a backlink<\/span><\/h2><p><span style=\"font-weight: 400;\">Even amongst the same type of backlink, there are several more variables that can have an impact on the link equity it brings to the destination website. Some of the most important of these include:<\/span><\/p><h3><span style=\"font-weight: 400;\">The linking website\u2019s authority<\/span><\/h3><p><span style=\"font-weight: 400;\">Search engines judge how trustworthy, useful and influential a website is, which is often referred to as \u2018authority\u2019. The factors that determine this authority are a whole separate issue, but to cut a long story short, a website with high authority linking to yours has more SEO value than a link that is identical in every way, apart from it coming from a site with low authority.<\/span><\/p><p><span style=\"font-weight: 400;\">Authority scores are offered by a number of third-party SEO tools, such as Ahrefs (who use <\/span><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\"><span style=\"font-weight: 400;\">Domain Rating, or DR<\/span><\/a><span style=\"font-weight: 400;\">) and Moz (who use <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\"><span style=\"font-weight: 400;\">Domain Authority, or DA<\/span><\/a><span style=\"font-weight: 400;\">). These proprietary scores can be a useful indicator of domain strength growth over time, but are never going to be a 100% accurate reflection of how Google views your website\u2019s authority.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As part of your SEO strategy, aiming to earn backlinks from sites with a higher or comparable DA\/DR to your own is a great foundation, but a variety of different linking site authorities is usually the most natural kind of backlink profile to have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to note that an unnatural linking profile, with a high volume of links built through spammy tactics (such as paid links or mass low-authority directory submissions, which usually appear over a short space of time), can result in an algorithmic or manual penalty from Google.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Topical relevance<\/span><\/h3><p><span style=\"font-weight: 400;\">Relevance is one of the most important aspects of a backlink\u2019s value. A link from a site in your industry or niche is far more valuable than one from an unrelated sector.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo-agency-financial-services\/\"><span style=\"font-weight: 400;\">fintech company\u2019s SEO<\/span><\/a><span style=\"font-weight: 400;\"> strategy will benefit more from a backlink that comes from a finance publication than from a general lifestyle blog.<\/span><\/p><h3><span style=\"font-weight: 400;\">Anchor text<\/span><\/h3><p><span style=\"font-weight: 400;\">The anchor text (another name for the clickable text used in a link) really matters. When the anchor text used for the link is relevant, descriptive of what is being linked to and keyword-rich (but not spammy), it can help boost your rankings for that keyword.<\/span><\/p><p><span style=\"font-weight: 400;\">That said, it\u2019s important not to over-optimise. Too many exact-match anchors can potentially look spammy, which can damage your site\u2019s credibility with search engines.<\/span><\/p><h3><span style=\"font-weight: 400;\">Link placement<\/span><\/h3><p><span style=\"font-weight: 400;\">Links placed in the main body of content are generally considered to carry more SEO \u2018weight\u2019 than those in footers, sidebars, or author bios. Placement matters because links surrounded by contextually relevant content are more likely to be seen as genuinely useful.<\/span><\/p><h3><span style=\"font-weight: 400;\">Indexability<\/span><\/h3><p><span style=\"font-weight: 400;\">If the page linking to you isn\u2019t indexed by Google, the backlink won\u2019t be seen. Ensuring the linking page is crawlable and indexable is essential. This can mean that links behind a paywall (like subscription sites), in gated content (that someone needs to give their details\/data in order to access) or links from a site or page that is no-indexed, doesn\u2019t have SEO value.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8566cdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8566cdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc40ed7\" data-id=\"fc40ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60ec4a elementor-widget elementor-widget-testimonial\" data-id=\"a60ec4a\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-inline-end:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:start}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"A strong backlink profile is crucial for SEO success because it signals trust, authority, and supports relevance to search engines like Google. Links from reputable, contextually relevant sources help improve SERP visibility and enhance brand credibility.\n\nAvoid manipulative tactics and focus on natural, editorial, or digital PR-driven links. This will reduce the risk of algorithmic or manual penalties. Ultimately, sustainable link building is about earning links that genuinely add value, not just inflate metrics in a third-party tool.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/jake.jpg\" class=\"attachment-full size-full wp-image-18517\" alt=\"\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jake McCreith<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Technical SEO Manager at No Brainer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffe4442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffe4442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8750bd8\" data-id=\"8750bd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-372be42 elementor-widget elementor-widget-text-editor\" data-id=\"372be42\" data-element_type=\"widget\" id=\"roleofdigitalpr\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The role of Digital PR in building high-quality backlinks<\/span><\/h2><p><span style=\"font-weight: 400;\">One of the most effective and sustainable ways to earn high-quality backlinks is through a carefully planned <\/span><a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/\"><span style=\"font-weight: 400;\">digital PR<\/span><\/a><span style=\"font-weight: 400;\"> strategy.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Why Digital PR works for SEO<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It earns editorial links from high-authority, relevant media outlets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps position your brand as a thought leader on relevant topics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates natural links from trusted sources<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It often results in contextual, dofollow links<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Examples of successful digital PR activities to earn links can include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing unique research, statistical data or surveys<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responding to journalist queries and <\/span><a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/what-is-newsjacking-how-national-media\/\"><span style=\"font-weight: 400;\">newsjacking<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running creative, data-led campaigns that earn media attention<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b7be39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b7be39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8298185\" data-id=\"8298185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aad7381 elementor-widget elementor-widget-testimonial\" data-id=\"aad7381\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"When executed properly, Digital PR campaigns have the power to earn links naturally and boost brand awareness at the same time. Ensuring the types of backlink you secure are varied and come from several different sources is vital to deliver the very best outcomes.\n \nAt the heart of any successful campaign is usually a creative idea that resonates with the target audience and makes an instant impression. The other key factor to keep in mind is relevancy. It's becoming more and more important to make sure the types of content you create \u2013 and the places where you pick up links \u2013 have a natural connection with your brand.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/tori.jpg\" class=\"attachment-full size-full wp-image-18523\" alt=\"\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Tori Attwood<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Digital PR Director at No Brainer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cca743c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca743c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1501231\" data-id=\"1501231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f26eac elementor-widget elementor-widget-text-editor\" data-id=\"3f26eac\" data-element_type=\"widget\" id=\"howmanybacklinks\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How many backlinks do I need to rank?<\/span><\/h2><p><span style=\"font-weight: 400;\">The honest answer is a bit of an SEO meme: <\/span><b>it depends<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s no universal number of backlinks to your website required to rank for a keyword. The answer varies based on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The competition level of the keyword<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The strength of your competitors\u2019 backlink profiles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The authority and relevance of the links you earn<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The quality of your content and on-page optimisation<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In some niches, a few high-authority, relevant backlinks can help to push you to page one for a specific search term. In others, you may need hundreds of great links just to compete. That\u2019s why understanding the types of backlinks that matter, and building the right ones in the right ways, is far more important than chasing a magic number.<\/span><\/p><p><span style=\"font-weight: 400;\">A great place to start strategically is to perform a competitive backlink analysis to benchmark your website against top-ranking competitors for pages and keywords that you want to rank for.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722e48f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722e48f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016c82d\" data-id=\"016c82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d81da elementor-widget elementor-widget-text-editor\" data-id=\"73d81da\" data-element_type=\"widget\" id=\"linkseovalue\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why link SEO value will always be a case of quality over quantity<\/span><\/h2><p><b>All backlinks are absolutely NOT equal.<\/b><\/p><p><span style=\"font-weight: 400;\">In order to get the best possible SEO return from link building activity, it\u2019s a matter of earning the right types of backlinks, rather than \u2018any links will do\u2019. Prioritise links that come from relevant, high-authority sources, and try to specify specific elements like anchor text and link placement when possible. Of course, balance is always important, and you only have so much control over how other websites implement a link to yours, but asking politely for what you want is often effective.<\/span><\/p><p><span style=\"font-weight: 400;\">Long-term SEO success usually requires incorporating digital PR into your strategy, alongside other activities to <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/4-ways-link-building-ecommerce\/\"><span style=\"font-weight: 400;\">build quality links<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s one of the most powerful tools we have for building natural, high-quality links that stand the test of time.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want some help with link building, digital PR or any other element of your SEO strategy, we\u2019d love to chat! Get in touch using the form below.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15d0667 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15d0667\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05fc86e\" data-id=\"05fc86e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since the late 1990s, Google and other search engines have been using the links pointing at one website directly from another, also known as backlinks or inbound links, as a factor in how they rank those websites in search results. Over the years since, the ways that links are measured and valued by search engines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-24562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Types of Backlinks Matter for SEO Success? - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/are-all-links-equal-what-types-of-backlinks-matter-for-seo-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are all links equal? What types of backlinks matter for SEO success?\" \/>\n<meta property=\"og:description\" content=\"Since the late 1990s, Google and other search engines have been using the links pointing at one website directly from another, also known as backlinks or inbound links, as a factor in how they rank those websites in search results. Over the years since, the ways that links are measured and valued by search engines [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/seo\/are-all-links-equal-what-types-of-backlinks-matter-for-seo-success\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T08:10:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T08:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/06\/Backlinks-equal-blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/are-all-links-equal-what-types-of-backlinks-matter-for-seo-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/seo\/are-all-links-equal-what-types-of-backlinks-matter-for-seo-success\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"Are all links equal? 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