{"id":22802,"date":"2024-09-04T08:42:13","date_gmt":"2024-09-04T08:42:13","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=22802"},"modified":"2025-07-01T11:56:18","modified_gmt":"2025-07-01T11:56:18","slug":"should-we-optimise-for-google-ai-overviews","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/should-we-optimise-for-google-ai-overviews\/","title":{"rendered":"Should we optimise for Google AI overviews?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22802\" class=\"elementor elementor-22802\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d9cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d9cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2dc93e\" data-id=\"f2dc93e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb590bd elementor-widget elementor-widget-text-editor\" data-id=\"eb590bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you use Google search with any frequency then you can\u2019t have escaped noticing the steady rollout of Google\u2019s AI Overviews in the last few months. Initially launched for US searches in mid-May 2024, many searches in the UK now also display a Google AI overview showing above the standard search results. This is now sometimes the case even if you\u2019re not logged into a Google account when using the search engine.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22805\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/09\/Google-AI-Overviews-blog-image.jpg\" alt=\"Google AI Overviews example\" width=\"1000\" height=\"700\" \/><\/p><p><strong>In this article, we look at what Google AI Overviews actually are, whether businesses should be optimising their websites to try and appear in them and how to do so without compromising on other aspects of SEO performance. <\/strong><\/p><h2><span style=\"font-weight: 400;\">What are Google AI Overviews?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google\u2019s AI Overviews are essentially a search results feature offering an AI-generated summary of information, based on a number of different online sources, including the likes of <a href=\"https:\/\/www.nobraineragency.com\/seo\/reddit-quora-users-new-influencers\/\">Reddit<\/a>, in response to the user query.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea is for AI Overviews to give users a quick response to fairly complex queries, so they don\u2019t have to click on multiple search results, or make several slightly different searches, to find out what they want to know, especially if they are looking for top-level information. The AI Overview does include links to the sources of the information it uses if searchers want to click through and find more detail or context on the original website.<\/span><\/p><p><span style=\"font-weight: 400;\">In theory, AI Overviews could potentially mean that the number of people scrolling down the results page to (and clicking on) actual organic search results could shrink. Leading to what is known as zero-click searches, where users find what they need in Google Search without having to visit any websites at all.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While Google taketh away with one hand, they potentially giveth with the other, because AI Overviews do present some opportunities for the websites that appear in them.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The prominent source placement in the Overviews could increase the original content\u2019s visibility and bring more clicks.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AI Overviews could also potentially help with pre-qualifying visitors, because they\u2019ll only click on the source link in the Overview if the content they\u2019ve already seen interests them and they want to engage further. The number of visitors arriving via search may be smaller, but they could be more likely to convert.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">How do Google AI Overviews work?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google AI Overviews essentially use their own generative AI technology (which they call Gemini) to populate the content within them from online sources. The AI model used has evolved from Google\u2019s Search Generative Experiences (SGE), which was an opt-in experiment they ran in 2023\/24 on how generative AI could assist with search. Google AI Overviews is the result of that experiment.<\/span><\/p><p><span style=\"font-weight: 400;\">Google\u2019s system decides when a specific query triggers an AI Overview and will show several pieces of information, usually in bulleted form, in a compact window that can be expanded by the user.\u00a0<\/span><\/p><p><a href=\"https:\/\/blog.google\/products\/search\/ai-overviews-update-may-2024\/\"><span style=\"font-weight: 400;\">According to Google<\/span><\/a><span style=\"font-weight: 400;\">, AI Overviews aren\u2019t generating their output from training data like most AI models do, but are integrated with Google\u2019s core web ranking systems so can actually carry out search engine-like tasks. Google claims that AI Overviews will only show information that is \u2018backed up by top web results\u2019.<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, this is what AI overviews look like:<\/span><\/p><p><span style=\"font-weight: 400;\">Taking an example of a desktop search, with someone looking for advice on how to sleep better, they are shown a panel including some visible tips on the left and some heavily truncated sources on the right.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-22810\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/09\/AI-overview-example-how-to-sleep-better.png\" alt=\"\" width=\"752\" height=\"392\" \/><\/p><p><span style=\"font-weight: 400;\">Above the overview appear related search suggestions for the searcher to drill down further if needed e.g.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep better with anxiety<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep fast in 5 minutes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep at night naturally<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep better with sleep apnea<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep better with a cold<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to sleep better during pregnancy\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These types of suggestions can appear in non-AI Overview search results as well, but these are much more specific and relevant to the original query.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When fully expanded, the Overview shows more sleep suggestions, before ending on a disclaimer and enabling user feedback with the thumbs up or down icons.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-22809\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/09\/AI-overview-example-how-to-sleep-better-expanded.png\" alt=\"\" width=\"752\" height=\"464\" \/><\/p><p><span style=\"font-weight: 400;\">However, in order to see all of the websites used as sources, the user has to click again on the right panel\u2019s \u2018show all\u2019 button, then navigate a scroll box to view the 10x additional source sites not shown above. The extra effort this takes means that users are very unlikely to click on a source website unless it\u2019s one of those shown in the original Overview panel, preferably in first or second place.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Why isn\u2019t there a Google AI overview for every search?\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Google hasn\u2019t yet gone into a huge amount of detail about what kind of search triggers an AI Overview to appear in the results, but they do maintain that this search feature is meant for complex queries primarily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those behind the SEO tool, Advanced Web Ranking, have done a <\/span><a href=\"https:\/\/www.advancedwebranking.com\/blog\/ai-overview-study\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> based on thousands of test examples. Amongst other findings, the study indicates that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Five-word queries most frequently trigger an AI Overview<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews do not show for brand-related searches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords related to health and\/or safety are more likely to trigger AI Overviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nobraineragency.com\/content\/seo-keyword-research-101-for-ecommerce\/\"><span style=\"font-weight: 400;\">Keywords with navigational intent<\/span><\/a><span style=\"font-weight: 400;\"> are less likely to result in an AI Overview.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The same search on different devices can also have different results in terms of whether an AI Overview shows up. The query \u2018how to sleep better\u2019 didn\u2019t trigger an AI Overview on mobile but did on desktop, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If Google AI Overview essentially generates from scratch each time someone inputs a query, then it could theoretically display different information and sources frequently for the same query.<\/span><\/p><h2><span style=\"font-weight: 400;\">Is it worth trying to optimise content to appear in Google AI overviews?<\/span><\/h2><p><span style=\"font-weight: 400;\">Whether it\u2019s worth allocating time and resources to trying to appear in Google AI Overviews will very much depend on your specific business and what you do, as well as balancing this with the wider SEO and marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">If your business sees lots of value in traffic that is looking for informational content, appearing in AI Overviews could certainly be beneficial to your business. That said, there are no guarantees that optimising for AI Overview will get you featured in the kinds of results you want, especially if all your competitors are already ahead of you on that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it\u2019s also worth noting that many of the things that should help you potentially appear in AI Overviews are just great SEO practice anyway, so should have organic search benefits for your website in any case.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How to optimise content for Google AI overviews<\/span><\/h2><p><a href=\"https:\/\/x.com\/marktraphagen\/status\/1826216399867359653\"><span style=\"font-weight: 400;\">A recent study<\/span><\/a><span style=\"font-weight: 400;\"> by the seoClarity team, where they analysed thousands of keywords and search results, including those in AI Overviews, found that 99.5% of the time, one or more of the top 10 web results was included as a source in the Google AI Overview for that query.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This appears to be something that has changed over time since the rollout began, potentially because of the <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overview-fails-442575\"><span style=\"font-weight: 400;\">highly publicised \u2018fails\u2019<\/span><\/a><span style=\"font-weight: 400;\"> that swiftly followed the initial launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What it does mean, at the present time, is that optimising your website and content effectively for organic search in general can also help boost your chances of appearing in AI Overviews.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What Google say about how to rank in their AI Overviews<\/span><\/h3><p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\"><span style=\"font-weight: 400;\">Google specifically say<\/span><\/a><span style=\"font-weight: 400;\"> that \u201cthere is nothing special for creators to do to be considered (for AI Overviews) other than to follow our regular guidance for appearing in search\u201d.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Fundamentally, this means following <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/the-ultimate-technical-seo-checklist\/\"><span style=\"font-weight: 400;\">technical SEO best practice<\/span><\/a><span style=\"font-weight: 400;\">, avoiding spammy tactics, earning <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/power-of-backlinks-in-media-coverage\/\"><span style=\"font-weight: 400;\">good quality backlinks<\/span><\/a><span style=\"font-weight: 400;\"> and ensuring all content on the website aligns with <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/google-eeat\/\"><span style=\"font-weight: 400;\">Google E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> principles.\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20840\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2021\/01\/Three-pillars-of-SEO-and-EEAT.jpg\" alt=\"\" width=\"1557\" height=\"850\" \/><\/p><h3><span style=\"font-weight: 400;\">Other ways to optimise for Google AI Overviews<\/span><\/h3><p><span style=\"font-weight: 400;\">Along with following good SEO best practice and building site authority that way, we do think that there are some other ways that businesses and brands can stack the deck in your favour when it comes to Google AI Overviews. These include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify existing AI Overviews you want to appear in, and cover the topic more thoroughly on your own site than is currently seen in the Overview.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create new (or update existing) <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/googles-helpful-content-update\/\"><span style=\"font-weight: 400;\">helpful content<\/span><\/a><span style=\"font-weight: 400;\"> around long-tail informational queries that are more likely to trigger an AI Overview.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer the main question or query really clearly and directly, preferably in the first sentence. You can then add more supplementary information in additional paragraphs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure your content with clear subheadings, bullet points and concise paragraphs so Google can understand it easily.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revisit existing content regularly and update if necessary to make sure it\u2019s as accurate, relevant and useful to users as possible.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">How do I know if my website appears in Google AI Overviews?<\/span><\/h2><p><span style=\"font-weight: 400;\">Say that you decide to spend some time and effort on optimising some of your content for AI Overviews. How can you tell if your hard work has paid off? Or how can you see whether you already feature in any AI Overviews?<\/span><\/p><p><span style=\"font-weight: 400;\">Apart from manually checking your keywords in Google or randomly stumbling on your website appearing in an AI Overview, is there an easy way to tell whether you\u2019re appearing in them and for what query?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The simple answer is\u2026 not really, but kind of.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google has said that AI Overview data is available in Google Search Console (GSC), but unfortunately it can\u2019t be filtered or viewed separately from any of your other data. This means that impressions and clicks resulting from appearing in AI Overviews are lumped in with the rest of the page or query data and you can\u2019t be sure which are from search results and which are from Overviews.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In GA4, any traffic resulting from clicks in AI Overviews will just show as standard organic traffic.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Third-party tools to track Google AI Overviews<\/span><\/h3><p><span style=\"font-weight: 400;\">So, if Google doesn&#8217;t provide the data, you are left with third party tools to try and track your appearances in AI Overviews. A number of paid tools currently claim to be able to help you track your Google AI Overview appearances and the impact it\u2019s having on your online visibility, although this may not yet be guaranteed on UK data. At the time of writing, rollout of AI Overviews here is still in process and not as widespread as in the US. These tools include:<\/span><\/p><ul><li><b>Semrush<\/b><span style=\"font-weight: 400;\"> \u2013 this SEO tool includes a SERP features filter in their <\/span><a href=\"https:\/\/www.semrush.com\/position-tracking\/\"><span style=\"font-weight: 400;\">position tracking tool<\/span><\/a><span style=\"font-weight: 400;\">, which has an option to view AI Overviews, so you can see which tracked keywords are appearing in them. As of early September 2024, you can also view some AI Overviews insights by using <\/span><a href=\"https:\/\/www.semrush.com\/features\/organic-research\/\"><span style=\"font-weight: 400;\">Semrush\u2019s organic research<\/span><\/a><span style=\"font-weight: 400;\"> function.<\/span><\/li><li><a href=\"https:\/\/ziptie.dev\/\"><b>Ziptie<\/b><\/a> <span style=\"font-weight: 400;\">\u2013 they don\u2019t currently offer their AI Overviews tracking in the UK, but they\u2019re planning this soon and you can join their waiting list to find out as soon as they expand to cover this.\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Google AI Overviews: What to do next<\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s clear that AI Overviews as we see them today are something that isn\u2019t the finished article. The whole point of generative AI is that it keeps evolving, \u2018learning\u2019 and developing, so it\u2019s important to bear that in mind when deciding on any further action you might want to take.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At No Brainer, we take the view that your entire SEO strategy, including AI Overview activities, should always primarily align with best practice principles and prioritise the informational needs of your audience. By optimising your website effectively with a user-first approach, you can potentially kill all the birds with the same stone and start to improve rankings in standard search results, appear in key AI Overviews and also in featured snippets.\u00a0<\/span><\/p><p><strong>If you\u2019d like to know more about our approach to SEO and how we can help drive organic growth for your business, get in touch using the form below.\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you use Google search with any frequency then you can\u2019t have escaped noticing the steady rollout of Google\u2019s AI Overviews in the last few months. Initially launched for US searches in mid-May 2024, many searches in the UK now also display a Google AI overview showing above the standard search results. This is now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-22802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should We Optimise for Google AI Overviews? - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"Read our guide on what Google AI Overviews are, how they work and whether we should be optimising to appear in them. 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