{"id":18305,"date":"2023-09-15T13:37:44","date_gmt":"2023-09-15T13:37:44","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=18305"},"modified":"2024-09-20T08:34:53","modified_gmt":"2024-09-20T08:34:53","slug":"guide-to-seo-financial-services","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/guide-to-seo-financial-services\/","title":{"rendered":"Guide to SEO for Financial Services"},"content":{"rendered":"\n

Developing and implementing an effective SEO strategy in the financial services industry can be a real challenge.\u00a0SEO<\/a>\u00a0for any business can be tough, but the financial services sector brings even more complexity than most and there are some unique areas to consider.<\/p>\n\n\n\n

In this blog post, we look at several of the biggest challenges that financial service brands face when it comes to SEO, and how to overcome or work around them successfully. We also look at the other elements needed for an effective financial services SEO strategy to help drive increased highly relevant organic traffic to the website.<\/p>\n\n\n\n

Common problems with SEO for financial services<\/h2>\n\n\n\n

The UK financial services sector is highly regulated and it\u2019s a constantly evolving industry. Trying to please the regulators, while building trust with customers and offering consistent service is not easy. We dig into some of the major issues that marketers face when trying to implement SEO for financial services brands.<\/p>\n\n\n\n

Getting buy-in for financial services SEO in the first place<\/h3>\n\n\n\n

For some more established or traditional financial services brands, some aspects of digital marketing can be still somewhat new territory and it isn\u2019t always easy to gain the necessary buy-in for SEO from stakeholders.<\/p>\n\n\n\n

Doing your research and understanding exactly who you need to convince that SEO is going to be a valuable channel is essential. Working out what the barriers are means that you can formulate a strong business case and pitch for SEO that will answer any questions and concerns, while using real data to support your points.<\/p>\n\n\n\n

Take a look at our blog post on\u00a0getting buy in for SEO<\/a>\u00a0to find out how to construct a solid plan to get the \u2018votes\u2019 you need.<\/p>\n\n\n

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Ineffective keyword research and mapping<\/h3>\n\n\n\n

The search terms that people use to find the information they are looking for is always going to be an important part of SEO, but choosing which keywords to target as part of your SEO strategy isn\u2019t always as simple as it might first seem.<\/p>\n\n\n\n

Looking at keyword research through the lens of search intent and taking into account not just search volume but how competitive a term is organically will help ensure that you choose keywords to target that will actually make a difference to your financial services business.<\/p>\n\n\n\n

Achieving first page rankings for a generic search term that stands virtually no chance of converting into a customer is generally not a good use of time or resource, but identifying commercial or transaction-focused terms and targeting them on the right pages of your website can be a total gamechanger in terms of achieving your business objectives through SEO.<\/p>\n\n\n\n

Read more about conducting\u00a0intent-led keyword research<\/a>.<\/p>\n\n\n\n

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Source: Semrush<\/figcaption><\/figure>\n\n\n\n

Compliance bottleneck for optimised content<\/h3>\n\n\n\n

A common frustration when it comes to implementing an SEO strategy in this sector is that much of the activity is likely to be content-led and all content for financial services brands tends to have to go through a strict compliance process. Whilst the reasons for this are sound; the regulation of financial services in the UK makes it necessary for content to be checked and sometimes amended before being published, it often results in a major bottleneck forming. This can be the case both for the optimisation of existing content as well as the creation of new content to help achieve SEO objectives.<\/p>\n\n\n\n

Our key advice for getting around this includes:<\/p>\n\n\n\n