{"id":24518,"date":"2025-04-29T09:06:35","date_gmt":"2025-04-29T09:06:35","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=24518"},"modified":"2025-06-23T15:25:26","modified_gmt":"2025-06-23T15:25:26","slug":"the-best-digital-pr-campaigns","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/digital-pr\/the-best-digital-pr-campaigns\/","title":{"rendered":"The best digital PR campaigns for ecommerce brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24518\" class=\"elementor elementor-24518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b0012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00b0012\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f31d843\" data-id=\"f31d843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2dff11 elementor-widget elementor-widget-text-editor\" data-id=\"b2dff11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In such a competitive sector as ecommerce, standing out requires more than just quality products and a user-friendly website &#8211; brands need authority, trust and reputation, and Digital PR is a great way to get it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ecommerce brands need to be showing up where their customers are living online, which means breathing topics customers care about, creating content that resonates and being a part of trending conversations, all of which can be achieved through great campaign activity.<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we explore some of the best digital PR campaigns of recent times and the <\/span><a href=\"https:\/\/www.nobraineragency.com\/ecommerce-digital-pr-agency\/\"><span style=\"font-weight: 400;\">ecommerce digital PR<\/span><\/a><span style=\"font-weight: 400;\"> tactics that have propelled brands to new heights, by making them found, first and famous.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Why Digital PR Matters for Ecommerce<\/span><\/h2><p><span style=\"font-weight: 400;\">So why are we harping on about Digital PR strategies for ecommerce brands? Because it drives measurable ROI by driving SEO objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">Digital PR is not just about gaining media coverage; it&#8217;s a strategic approach that intertwines with SEO, driving more traffic and ultimately sales, for ecommerce brands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s why it&#8217;s indispensable for ecommerce brands:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhances SEO Performance: By securing high-quality backlinks from reputable sources, digital PR boosts search engine rankings, leading to increased organic traffic.It also reinforces the <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/google-eeat\/\"><span style=\"font-weight: 400;\">Google E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> principles of building trust, topic expertise, authority and experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drives Product Demand: Creative campaigns can spark interest in products, leading to heightened search demand and sales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases Traffic to Commercial Pages: Effective DPR strategies direct potential customers to product pages, enhancing conversion opportunities.<\/span><p>\u00a0<\/p><\/li><\/ul><h2><span style=\"font-weight: 400;\">Types of Digital PR Campaigns That Work<\/span><\/h2><p><span style=\"font-weight: 400;\">We love championing great creative work when it comes to Digital PR campaigns, and there\u2019s tonnes of brands that are doing great things in this space.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of our favourites:\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Data-Driven Campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">If you\u2019ve been anywhere near a Digital PR strategist in the past five years, then we\u2019re sure you\u2019ve probably heard them talking about data campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/using-data-driven-pr-ecommerce-marketing\/\"><b>data-driven digital PR campaign<\/b><\/a><span style=\"font-weight: 400;\"> uses unique or exclusive data as the foundation for a story or piece of content that is designed to attract media attention and backlinks. These campaigns are especially effective for ecommerce brands because they provide journalists with credible, insight-rich content that is anchored in a product whilst also feeling newsworthy and shareable.<\/span><\/p><p><span style=\"font-weight: 400;\">The data used can come from a variety of sources, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal sales or customer data<\/b><span style=\"font-weight: 400;\"> (e.g. purchase trends, seasonal spikes, customer preferences)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Survey data<\/b><span style=\"font-weight: 400;\"> gathered via polling platforms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public datasets<\/b><span style=\"font-weight: 400;\"> re-analysed or visualised in a new way<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Because the content is rooted in real numbers or behavioural trends, it gives the campaign credibility and makes it more appealing to publishers. If the data reveals surprising insights or speaks to something culturally relevant, it\u2019s even more likely to land top-tier media coverage and natural backlinks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many successful campaigns also <\/span><b>regionalise<\/b><span style=\"font-weight: 400;\"> their data (e.g. breaking it down by city or region), which increases outreach potential across national, local and niche publications.<\/span><\/p><h4><span style=\"font-weight: 400;\">Digital PR data campaign examples:<\/span><\/h4><h5><span style=\"font-weight: 400;\">Lovehoney&#8217;s Sex Map<\/span><\/h5><p><span style=\"font-weight: 400;\">By analysing internal sales data, Lovehoney created an <\/span><a href=\"https:\/\/www.lovehoney.co.uk\/trends-insights\/sex-map-2025\/\"><span style=\"font-weight: 400;\">interactive map<\/span><\/a><span style=\"font-weight: 400;\"> showcasing sexual preferences across UK regions. It\u2019s such a simple idea that not only makes use of their exclusive customer data, but also has a personal angle to pique the reader\u2019s interest &#8211; as naturally, people want to find out what\u2019s popular in their area. This campaign garnered extensive media coverage and backlinks, helping to enhance their organic visibility.<\/span><\/p><h5><span style=\"font-weight: 400;\">Preply&#8217;s Swearing Cities Study\u00a0<\/span><\/h5><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24529\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/US-cities-that-swear-the-most.jpg\" alt=\"Preply swearing cities map graphic\" width=\"952\" height=\"784\" \/><\/p><p><span style=\"font-weight: 400;\">Language learning platform Preply conducted a study to identify cities with the most profanity usage. Again, it has <\/span><a href=\"https:\/\/preply.com\/en\/blog\/cities-that-swear-most\/\"><span style=\"font-weight: 400;\">mapped content based on data<\/span><\/a><span style=\"font-weight: 400;\">, but the simple visuals give readers a way to compare their location to others across the US. <\/span><\/p><h3><span style=\"font-weight: 400;\">2. Social-First and TikTok Campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok has made it so much easier for PRs to \u2018sell in\u2019 campaign content, without hefty production costs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Social-first digital PR campaigns often centre on timely or trending topics, using short-form video to engage audiences organically.<\/span><\/p><p><span style=\"font-weight: 400;\">For ecommerce brands, this can mean amplifying an in-house expert, showcasing how a product solves a problem, or responding to viral moments in your niche. The key is to create content that feels authentic to the platform while offering a valuable or expert-led perspective.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok campaigns can also double as PR assets &#8211; journalists often pick up social-first content that ties into broader consumer trends or showcases real human stories.<\/span><\/p><h4><span style=\"font-weight: 400;\">Digital PR social first campaign example:<\/span><\/h4><h5><span style=\"font-weight: 400;\">Levitex&#8217;s Sleep Expert Series:\u00a0<\/span><\/h5><p><span style=\"font-weight: 400;\">We worked with Levitex to amplify their in-house expert, Founder and CEO James Leinhardt, to create informative TikTok videos about sleep health. By tapping into viral TikTok trends, we were able to create newsworthy videos for next-to-nothing cost-wise, and then \u2018sell in\u2019 the videos to press to generate <a href=\"https:\/\/www.ladbible.com\/community\/sleep-on-stomach-health-dangers-028150-20240728 \">media citations and links<\/a>.\u00a0<\/span><\/p><p>\u00a0<\/p><blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@levitex\/video\/7496934587914931478\" data-video-id=\"7496934587914931478\"><section><a title=\"@levitex\" href=\"https:\/\/www.tiktok.com\/@levitex?refer=embed\" target=\"_blank\" rel=\"noopener\">@levitex<\/a> 3 signs you should stop sleeping on your stomach <a title=\"sleep\" href=\"https:\/\/www.tiktok.com\/tag\/sleep?refer=embed\" target=\"_blank\" rel=\"noopener\">#sleep<\/a> <a title=\"sleepposture\" href=\"https:\/\/www.tiktok.com\/tag\/sleepposture?refer=embed\" target=\"_blank\" rel=\"noopener\">#sleepposture<\/a> <a title=\"sleeptips\" href=\"https:\/\/www.tiktok.com\/tag\/sleeptips?refer=embed\" target=\"_blank\" rel=\"noopener\">#sleeptips<\/a> <a title=\"stomachsleeper\" href=\"https:\/\/www.tiktok.com\/tag\/stomachsleeper?refer=embed\" target=\"_blank\" rel=\"noopener\">#stomachsleeper<\/a> <a title=\"\u266c original sound - Levitex\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7496934589580741398?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Levitex<\/a><\/section><\/blockquote><p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p><h3><span style=\"font-weight: 400;\">3. Interactive Tools and Evergreen Assets<\/span><\/h3><p><span style=\"font-weight: 400;\">Interactive tools used to be the bread and butter of digital PR campaigns, and whilst they\u2019re not as popular now due to long turnaround times and development\/production costs, a well-thought out interactive tool can still reap wonders for DPR &#8211; and for customer engagement.\u00a0<\/span><\/p><p><b>Interactive assets<\/b><span style=\"font-weight: 400;\"> are pieces of content hosted on your website that readers can interact with in some way, such as filling in some of their details to reveal personalised stats, filtering content by their location or calculating figures based on what readers input.<\/span><\/p><p><span style=\"font-weight: 400;\">This type of campaign includes things like <\/span><b>calculators, quizzes, or visual guides<\/b><span style=\"font-weight: 400;\"> that solve a common problem or personalise a user\u2019s experience. They\u2019re ideal for ecommerce brands because they often sit close to conversion points &#8211; helping customers make better decisions while driving traffic to commercial pages.<\/span><\/p><p><span style=\"font-weight: 400;\">The evergreen nature of these tools means they can continue to generate backlinks and SEO value long after launch.<\/span><\/p><h4><span style=\"font-weight: 400;\">Examples we love:\u00a0<\/span><\/h4><h5><span style=\"font-weight: 400;\">Pinrose&#8217;s Scent Analyser<\/span><\/h5><p><span style=\"font-weight: 400;\">This<\/span><a href=\"https:\/\/pinrose.com\/pages\/quiz\"><span style=\"font-weight: 400;\"> quiz<\/span><\/a><span style=\"font-weight: 400;\"> helps users discover fragrances tailored to their preferences, making the shopping experience personalized and engaging. There\u2019s also some great newslines that could be taken from this, such as which is the best perfume for each star sign or age, based on the data readers input. <\/span><\/p><p>\u00a0<\/p><h5><span style=\"font-weight: 400;\">Secret Linen Store&#8217;s Clean Sheets Calculator<\/span><\/h5><p><img decoding=\"async\" class=\"alignnone size-full wp-image-24528\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/Secretlinenstore-clean-sheets-calculator.jpg\" alt=\"secretlinenstore clean sheets calculator screengrab\" width=\"1017\" height=\"448\" \/><\/p><p><span style=\"font-weight: 400;\">Everyone is probably guilty of letting their laundry routine slip every now and again, but <\/span><a href=\"https:\/\/www.secretlinenstore.com\/blogs\/the-bedspread\/how-often-clean-bed-sheets-calculator\"><span style=\"font-weight: 400;\">Secret Linen Store\u2019s clean sheets calculator<\/span><\/a><span style=\"font-weight: 400;\"> assesses whether your laundry routine is really up to scratch based on your lifestyle and behaviours &#8211; and how you compare to other people. Not only is it a useful tool for readers, it also offers some great news hooks, such as people not washing their sheets enough.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Community-Driven Campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">Community-driven campaigns tap into the shared experiences, struggles, or needs of a specific audience. By offering genuinely useful content or support that speaks to a defined group, such as small businesses, parents, or specific lifestyle segments, brands can build long-term loyalty and position themselves as a trusted voice.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than going for mass appeal, these campaigns often aim for depth over breadth. They might include curated toolkits, expert-led advice hubs, or interactive content that solves specific pain points.<\/span><\/p><p><span style=\"font-weight: 400;\">What makes these campaigns effective is their authenticity. When you build for a community, you invite engagement and word-of-mouth sharing &#8211; creating a feedback loop of content, PR coverage, and audience trust.<\/span><\/p><h4><span style=\"font-weight: 400;\">Examples of campaigns we love:\u00a0<\/span><\/h4><h5><span style=\"font-weight: 400;\">TakingCare\u2019s <\/span><span style=\"font-weight: 400;\">#<\/span><span style=\"font-weight: 400;\">HaveTheTalk campaign\u00a0<\/span><\/h5><p><img decoding=\"async\" class=\"alignnone size-full wp-image-22656\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-19-at-14.29.55.png\" alt=\"\" width=\"511\" height=\"516\" \/><\/p><p><span style=\"font-weight: 400;\">Okay, so this is one of ours, but we love it! We worked with a personal alarm retailer to tackle the stigma around aging and independence, helping Brits have the talk about elderly care through psychologist-led advice, data, influencer conversations and hosting conversations with real families. With 2 million older people having unmet care needs in the UK, our campaign aimed to break down barriers around conversations about care through emotive videos, social content and PR reports.\u00a0<\/span><\/p><p>Find out more about this <a href=\"https:\/\/www.nobraineragency.com\/work\/axa-healthcare-marketing\/\">healthcare marketing campaign<\/a>.<\/p><h5><span style=\"font-weight: 400;\">MedExpress \u201cCome On You Blues\u201d<\/span><\/h5><p><span style=\"font-weight: 400;\">We love online pharmacy MedExpress\u2019s campaign to tackle erectile dysfunction through the lens of football culture through the \u201c<\/span><a href=\"https:\/\/www.medexpress.co.uk\/health-centre\/come-on-you-blues\/\"><span style=\"font-weight: 400;\">Come On You Blues<\/span><\/a><span style=\"font-weight: 400;\">\u201d campaign. By blending humour with real talk, the campaign reframed ED as something normal and treatable, using fan-favourite football references to speak directly to men who might otherwise avoid the topic. The creative was seeded across social and sports media, sparking conversation and driving coverage in both mainstream and niche press. It\u2019s a brilliant example of a community-driven digital PR campaign that built awareness, encouraged action, and broke taboos, all while staying deeply relevant to its audience.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">The best digital PR campaigns for ecommerce brands are those that combine creativity with strategic objectives. By employing diverse digital PR tactics, ranging from data-driven studies to interactive tools and community engagement, brands can achieve enhanced visibility, improved <\/span><a href=\"https:\/\/www.nobraineragency.com\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">ecommerce SEO<\/span><\/a><span style=\"font-weight: 400;\"> performance, and increased sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019d like some support with your <\/span><a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/5-ways-ideas-digital-pr-ecommerce\/\"><span style=\"font-weight: 400;\">ecommerce PR strategy<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019d love to talk! Get in touch using the form below.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In such a competitive sector as ecommerce, standing out requires more than just quality products and a user-friendly website &#8211; brands need authority, trust and reputation, and Digital PR is a great way to get it.\u00a0 Ecommerce brands need to be showing up where their customers are living online, which means breathing topics customers care [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[65],"class_list":["post-24518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Digital PR Campaigns for Ecommerce Brands - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"We explore some of the best digital PR campaigns of recent times and the tactics that have propelled brands to new heights. 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