{"id":24466,"date":"2025-04-15T10:34:27","date_gmt":"2025-04-15T10:34:27","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=24466"},"modified":"2025-06-23T15:25:27","modified_gmt":"2025-06-23T15:25:27","slug":"ecommerce-trust-signals","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/ecommerce-trust-signals\/","title":{"rendered":"Ecommerce trust signals that can boost your sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24466\" class=\"elementor elementor-24466\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c436fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c436fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a8952\" data-id=\"c0a8952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8de78b elementor-widget elementor-widget-text-editor\" data-id=\"d8de78b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The ecommerce space is more crowded than ever, but unfortunately not every online store is legitimate or offers the kind of service that customers would want. Shoppers want to take advantage of the convenience of buying online and hopefully also getting a good deal for their money, but the sad reality is that not every retailer is equal or can be trusted.<\/p><p>How do consumers know who is the real deal? How can they feel safe buying from a website? That\u2019s where trust signals come in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff626e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff626e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-883b62b\" data-id=\"883b62b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc4f4d elementor-widget elementor-widget-text-editor\" data-id=\"5bc4f4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\"><strong>Jump to:<\/strong><\/p><p class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#whataretrustsignals\">What are trust signals?<\/a><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#whyistrustimportant\">Why is trust so important in ecommerce?<\/a><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#keytrustsignals\">Building customer confidence with these key trust signals<\/a><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#additionaltrustsignals\">Additional trust signals worth considering<\/a><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#trustseo\">How to build trust in ecommerce with search engines<\/a><\/p><p class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><a href=\"#implementingtrustsignals\">Implementing new trust signals on your ecommerce site<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fee95c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fee95c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e6c92\" data-id=\"e3e6c92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-909ced8 elementor-widget elementor-widget-text-editor\" data-id=\"909ced8\" data-element_type=\"widget\" id=\"whataretrustsignals\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What are trust signals?<\/h2><p>Trust signals are things that are displayed on your website, usual visual or textual, that reassure potential customers that your site is credible and reliable enough for them to buy from you. Many trust signals aren\u2019t something that visitors might consciously notice, but when they are present, they can play a big role in reassuring someone as they complete a purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11771ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11771ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2040556\" data-id=\"2040556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e90ddb elementor-widget elementor-widget-text-editor\" data-id=\"2e90ddb\" data-element_type=\"widget\" id=\"whyistrustimportant\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Why is trust so important in ecommerce?<\/h2><p>If you\u2019re buying something online vs in a physical store, you can\u2019t really look at, feel or try a product before you buy it. This naturally means that consumers need a little more convincing before making that leap.<\/p><p>The simple reality is that potential customers trusting your website is the difference between making online sales or not. People need to have confidence that you will deliver (literally and figuratively) on your promises, before they part with their hard-earned money. If your website doesn\u2019t instil this confidence, visitors are unlikely to commit to buy, which makes implementing trust signals an essential process that directly affects your bottom line.<\/p><p>Every interaction your customers have with your brand either builds trust or erodes it.<\/p><p>A trusted website can benefit from:<\/p><ul><li><strong>Higher conversion rates and lower cart abandonments<\/strong>, as customers are reassured during the buying process.<\/li><li><strong>Ongoing customer loyalty,<\/strong> as shoppers come back to websites they have had a positive and secure experience with.<\/li><li><strong>Better organic search performance<\/strong>, as trust signals support Google\u2019s guidelines and can impact rankings.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db04fde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db04fde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1592d04\" data-id=\"1592d04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f31c6ae elementor-widget elementor-widget-text-editor\" data-id=\"f31c6ae\" data-element_type=\"widget\" id=\"keytrustsignals\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Building customer confidence with these key trust signals<\/h2><h3>Have a secure website<\/h3><p>These days, if your website doesn\u2019t have a valid Secure Sockets Layer (SSL) certificate, it\u2019s unlikely that potential customers get past the initial landing on your site in the first place. This is because some browsers, such as Google Chrome, will flash up a warning for users that the website\u2019s security certificate can\u2019t be trusted.<\/p><p>The same goes for if you don\u2019t use HTTPS and still use just HTTP, because this means that the website connection isn\u2019t encrypted and so puts any information used on that website, including your personal details and payment data if making a purchase, at risk to potential security threats. Google Chrome will tell you that the website is \u2018Not Secure\u2019 before loading the page.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24478\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/Connection-not-private-chrome-warning.png\" alt=\"Connection not private warning from Chrome browser\" width=\"1379\" height=\"777\" \/><\/p><p>Source &#8211; <a href=\"https:\/\/support.google.com\/webmasters\/thread\/2744857\/why-does-my-website-redirect-say-the-site-is-not-secure?hl=en\">Google<\/a>\u00a0<\/p><h3>Display customer reviews across the website<\/h3><p>Having real and independent customer reviews showing on your website can make a big different to trust. Whether it\u2019s product reviews for specific things you sell, or reviews of your ecommerce brand as a whole for the service that customers have received, it can all have a positive impact on how trustworthy you are perceived to be. Displaying your rating from a well-known third-party review site such as Trustpilot can also help. Don\u2019t worry if every review isn\u2019t five stars (in fact, it looks pretty suspicious if they are). Respond to reviews as needed and engage with customers to try and resolve issues. Turning a negative shopping experience review into a positive one shows that you value customers.<\/p><h3>Show customer ratings in search engine results<\/h3><p>When you\u2019re competing in the SERPs with other retailers, anything that can help your search result snippet stand out is of value. Using <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\">review related structured data<\/a> (also known as schema markup) in your website\u2019s code can mean that your organic rich search results start to display your review ratings, which can increase your click-through rate (CTR) when compared to search results not showing this trust signal.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-24479\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/Star-ratings-in-organic-SERPs-example.png\" alt=\"Star ratings in organic SERPs example\" width=\"903\" height=\"578\" \/><\/p><h3>Display badges, logos and certifications<\/h3><p>Before buying from a website, shoppers want to know that a site is legitimate and secure, so displaying badges and logos of relevant organisations and certifications can be a strong trust signal.<\/p><p>The below example is from <a href=\"https:\/\/www.pharmacyonline.co.uk\/\">Pharmacy Online<\/a>, with their homepage clearly displaying their sector registration info (Pharmacy reg no.), that they use a third-party review platform (Rewviews.io), that their website has been vetted against a relevant standard (Legitscript certified), and that it meets security standards (McAfee and ICO).<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-24480\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/UK-pharmacy-trust-badges-example.png\" alt=\"UK pharmacy trust badges example\" width=\"903\" height=\"126\" \/><\/p><p>They also clearly show which payment methods they take to help instil trust in customers when they see that their chosen ways to pay are supported.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24481\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/UK-pharmacy-trust-payment-symbols-example.png\" alt=\"\" width=\"535\" height=\"76\" \/><\/p><h3>Clearly provide NAP details and other important information<\/h3><h4>Name, address and phone number (NAP)<\/h4><p>We\u2019ve probably all been on ecommerce sites where the contact information is really difficult to find, which can be a major red flag. A business that only allows you to contact them through an online form or chatbot can be a sign that it\u2019s not a legit business.<\/p><p>Having the company name (which is sometimes different to the trading name), their registered address and a contact phone number all clearly displayed on the website is the bare minimum as far as trust signals go.<\/p><h4>VAT number<\/h4><p>While not a legal requirement for ecommerce businesses, displaying your VAT number in your footer is a commonplace trust signal and another small sign that your business is legitimate.<\/p><h4>Company registration number<\/h4><p>For UK-based limited companies (and LLPs), displaying your company registration number on your website is a legal requirement, so if you\u2019re not showing it, that can be a serious anti-trust signal to potential customers.<\/p><h4>Google Business Profile<\/h4><p>Having an updated and optimised <a href=\"https:\/\/www.nobraineragency.com\/seo\/six-ways-optimise-google-business-profile-local-seo\/\">Google Business Profile<\/a> can help you build credibility. While many might assume that it\u2019s only worth doing for a bricks and mortar business, having a clearly active profile can be a trust signal In itself because it links your ecommerce brand with a physical location, even if that\u2019s just the registered office of the company and not an actual store.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24485\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/Google-Business-Profile-optimisation-tips.jpg\" alt=\"Google Business Profile optimisation tips\" width=\"1557\" height=\"850\" \/><\/p><h3>Make your returns info straightforward and easy to find<\/h3><p>While many ecommerce businesses of course want to minimise the product returns that they get, this shouldn\u2019t be because people can\u2019t find the right information on your website easily. Having a clear, easy-to-understand returns policy is an indication that you are confident in your products but understand that customers need to know before they order that returns are available and how the process works. Ideally, your returns policy should be:<\/p><ul><li>Straightforward and written in simple terms<\/li><li>Visible to consumers before they check out their basket<\/li><\/ul><h3>Use \u2018real\u2019 images and videos across your site<\/h3><p>Using stock images, or manufacturer-provided product images, along with increasing use of AI-generated or edited images, is very common in ecommerce. The problem with this is that it\u2019s very generic and impersonal.<\/p><p>Using real photos of your team on your website adds a \u2018human\u2019 element that is sometimes missing when people buy online. Taking your own unique product images and videos of products being used for their intended purpose or in different contexts etc can be a strong trust signal that you sell quality goods that aren\u2019t just the same as from the next retailer, who is using generic visuals. Of course, if you sell a huge range of products then this might not be possible for everything, but choosing some hero products to create unique visuals for is a great place to start.<\/p><h3>Use unique product descriptions<\/h3><p>Another common occurrence in ecommerce is to use the manufacturer-provided product descriptions on your website. This isn\u2019t going to help you stand out in search and it is a missed opportunity to boost trust too.<\/p><p>Customers appreciate tailored and helpful product descriptions that speak directly to their needs and concerns.<\/p><h3>Maintain an active social media presence<\/h3><p>If your brand social media profiles aren\u2019t active, it can give customers the impression that you\u2019re not a legitimate and active company, or that you don\u2019t engage with customers \u2013 neither of which are great for building confidence that you\u2019re a good retailer to buy from.<\/p><p>Active and engaging brand social media accounts show that you\u2019re a living and breathing retailer, whilst also giving customers another touchpoint to connect with you, share their feedback or seek customer support. Always link to your active social media profiles from your website. If you streamline the accounts and stop activity on one or more platforms, make sure you pin a post explaining this and point users to where they can find your activity instead.<\/p><p>From a social media marketing point of view, your activity can be a vital part of your wider strategy, but purely as a trust-builder, your profiles can also be used to:<\/p><ul><li>Share user-generated content (UGC) about your products and brand<\/li><li>Engage with customer questions and comments<\/li><\/ul><h3>Display media mentions and PR coverage logos<\/h3><p>We\u2019ve all probably noticed when a website visually claims \u2018As seen on TV\u2019 for one of their products or their brand. Gaining coverage from media outlets or publications adds a layer of credibility to your brand, especially if you\u2019re fairly new to the market.<\/p><p>A section on your website that includes logos of where your brand or products have been covered in the media, along with links to the original pieces, can act as another trust signal that you are a legit retailer and safe to buy from.<\/p><h3>Utilise UGC<\/h3><p>UGC is one of the most powerful trust signals because it indicates \u2018social proof\u2019 that your products are what you claim they are. Real customer photos, unboxing videos, and social media shoutouts help prospective buyers envision themselves using your products. Encourage UGC through post-purchase emails or hashtags, and feature this content across your site and channels.<\/p><p>Working with content creators and influencers on paid UGC can also be beneficial from a trust point of view, with all relevant \u2018ad\u2019 labels used to stay transparent<\/p><h3>Tell your brand story<\/h3><p>A compelling brand story can turn casual browsers into loyal fans. Share why your company exists, your values, your mission, and some of the faces behind the brand. Storytelling humanises your business and builds emotional connection, which enhances trust.<\/p><p>Use your \u2018About Us\u2019 page as more than a placeholder\u2014make it part of your customer journey.<\/p><p>A great example of this is <a href=\"https:\/\/grind.co.uk\/pages\/about-us\">Grind<\/a>, a coffee company based in London. Their \u2018about us\u2019 page explains their ethos, their history, puts faces to names and actually has several supplementary pages too in this section. No shady fly-by-night scammy retail site is going to go to this level of effort \u2013 making this a trust signal in its own right.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24486\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/04\/Grind-Coffee-About-Us-page.png\" alt=\"Grind Coffee About Us page\" width=\"752\" height=\"384\" \/><\/p><h3>Privacy policy<\/h3><p>In an era of increasing privacy concerns, a clear and comprehensive privacy policy is a must. It\u2019s not just a legal requirement\u2014it\u2019s a trust builder. Make it easily accessible and explain how customer data is used and protected. 99.9% of people are not going to read it, but it still needs to be there and shouldn\u2019t just be an afterthought.<\/p><h3>Prioritise customer service<\/h3><p>Great service earns great loyalty. Offer multiple ways for customers to get in touch\u2014live chat, phone, email\u2014and make your support hours clear. Quick response times, helpful service, and a friendly tone all contribute to a more trustworthy experience.<\/p><p>Consider adding:<\/p><ul><li>A live chat feature<\/li><li>A help centre or knowledge base<\/li><li>FAQs that address common concerns<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2904be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2904be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb753d3\" data-id=\"bb753d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9ee08 elementor-widget elementor-widget-text-editor\" data-id=\"fd9ee08\" data-element_type=\"widget\" id=\"additionaltrustsignals\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Additional trust signals worth considering<\/h2><p>While the above are some of the biggest impact signals for ecommerce brands to have on your website, there are many more small ways to build confidence and boost conversions. Our top tips include:<\/p><ul><li><strong>Implement real-time purchase popups<\/strong> (e.g. &#8220;John from Leeds just bought this!&#8221;) to create social proof.<\/li><li><strong>Incorporate confidence-building microcopy<\/strong> during the checkout process (e.g., \u201cSecure checkout with 128-bit encryption\u201d).<\/li><li><strong>Display clear shipping info (including costs) and delivery timelines<\/strong> before checkout.<\/li><li><strong>Introduce membership or loyalty programs<\/strong> that show your commitment to repeat customers.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d02e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d02e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00ee0b5\" data-id=\"00ee0b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec6661 elementor-widget elementor-widget-text-editor\" data-id=\"eec6661\" data-element_type=\"widget\" id=\"trustseo\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>How to build trust in ecommerce with search engines<\/h2><p>Building trust with your website visitors is of vital importance in getting transactions over the line but showing search engines that you\u2019re a site which can be trusted is also pivotal in maximising your online visibility and sales.<\/p><p>While many of the trust signals already mentioned are beneficial in SEO as well as with your customers, there are some additional elements you can also consider.<\/p><h3>Prioritise E-E-A-T<\/h3><p><a href=\"https:\/\/www.nobraineragency.com\/seo\/google-eeat\/\">Google\u2019s E-E-A-T<\/a> framework focuses on rewarding websites through their organic performance when they demonstrate:<\/p><ul><li><strong>E<\/strong>xperience \u2013 with the writer showing their real experience of the topic.<\/li><li><strong>E<\/strong>xpertise \u2013 with the writer displaying in-depth knowledge about the topic.<\/li><li><strong>A<\/strong>uthoritativeness \u2013 with the writer being considered an authority in the field relevant to the topic.<\/li><li><strong>T<\/strong>rustworthiness \u2013 with the credibility of the website being taken into account, including site security and the factual accuracy of content, as well as the above factors also contributing to this.<\/li><\/ul><p>For things such as <a href=\"https:\/\/www.nobraineragency.com\/seo\/six-seo-content-writing-tips-ecommerce\/\">ecommerce site content<\/a>, make sure you run everything you publish past the <a href=\"https:\/\/www.nobraineragency.com\/seo\/googles-helpful-content-update\/\">helpful content<\/a> guidelines, to make sure that it contributes towards your site authority rather than detracting from it.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22349\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/07\/helpful-content.jpg\" alt=\"\" width=\"1557\" height=\"850\" \/><\/p><h3>Build backlinks<\/h3><p>The <a href=\"https:\/\/www.nobraineragency.com\/seo\/power-of-backlinks-in-media-coverage\/\">power of backlinks in SEO<\/a> is long-established, with each link from a relevant and \u00a0authoritative website to yours acting as a vote of confidence in your favour. If lots of other websites, including news and media publishers, trust you, then it tends to follow that search engines do too.<\/p><h3>Get your technical SEO ducks in a row<\/h3><p>Keeping on top of your site\u2019s <a href=\"https:\/\/www.nobraineragency.com\/seo\/the-ultimate-technical-seo-checklist\/\">technical SEO<\/a> is a great idea on many levels, but it can also help search engines see how trustworthy your website is too, as many of these elements affect the user experience as well. Look at areas such as:<\/p><ul><li><strong>Ensuring fast load times<\/strong> (especially mobile)<\/li><li><strong>Mobile-friendly design<\/strong><\/li><li><strong>Clean URL structure<\/strong><\/li><li><strong>Proper crawling\/indexing<\/strong>: Use robots.txt and XML sitemaps wisely.<\/li><li><strong>Fix broken links<\/strong> and eliminate duplicate content.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1b8ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1b8ea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a0b3a3\" data-id=\"7a0b3a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e903b41 elementor-widget elementor-widget-text-editor\" data-id=\"e903b41\" data-element_type=\"widget\" id=\"implementingtrustsignals\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Implementing new trust signals on your ecommerce site<\/h2><p>The good news is that most of the trust elements we\u2019ve covered in this article are fairly easy to implement and have long-lasting benefits. While some of them will certainly take some time and effort roll out and keep going, the fact that your ecommerce brand is willing to do this is another trust signal in itself.<\/p><p>Our recommendation is that you start small, with the signals that you think are most important to you customers at the top of the list, and keep testing as you go. A\/B testing can bring valuable UX insights as well as providing proof that newly added trust signals are genuinely making a difference to your bottom line.<\/p><p>If you\u2019d like help with any element of your\u00a0<a href=\"https:\/\/www.nobraineragency.com\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">ecommerce SEO<\/a>,\u00a0<a href=\"https:\/\/www.nobraineragency.com\/ecommerce-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content<\/a>, link building or marketing strategy, we\u2019d love to talk! Get in touch using the form below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The ecommerce space is more crowded than ever, but unfortunately not every online store is legitimate or offers the kind of service that customers would want. Shoppers want to take advantage of the convenience of buying online and hopefully also getting a good deal for their money, but the sad reality is that not every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[65],"class_list":["post-24466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Trust Signals That Can Boost Sales - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"We look at how trust can impact online sales and organic performance, and which trust signals to consider for your ecommerce site. See more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/ecommerce-trust-signals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce trust signals that can boost your sales\" \/>\n<meta property=\"og:description\" content=\"We look at how trust can impact online sales and organic performance, and which trust signals to consider for your ecommerce site. 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