{"id":23880,"date":"2025-02-03T15:24:48","date_gmt":"2025-02-03T15:24:48","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=23880"},"modified":"2025-02-03T15:26:08","modified_gmt":"2025-02-03T15:26:08","slug":"digital-pr-metrics","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/digital-pr-metrics\/","title":{"rendered":"Digital PR metrics to track in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23880\" class=\"elementor elementor-23880\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f4bd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f4bd43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec27592\" data-id=\"ec27592\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6461bff elementor-widget elementor-widget-text-editor\" data-id=\"6461bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Digital PR faces increasing challenges when it comes to measurement. As a hybrid of PR, content, SEO, and social media, it can often be difficult for clients to determine where digital PR budgets should come from within in-house teams. This can often result in <\/span><a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/\"><span style=\"font-weight: 400;\">Digital PR <\/span><\/a><span style=\"font-weight: 400;\">teams having several different stakeholders engaged in activity, meaning that the \u2018success\u2019 of work can mean very different things to each stakeholder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This makes it crucial for Digital PR professionals to demonstrate meaningful ROI that aligns with the goals of different stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Despite Google stating that the nofollow tag is a &#8220;hint, not a directive&#8221; (<\/span><a href=\"https:\/\/searchengineland.com\/google-to-treat-nofollow-link-attribute-as-a-hint-after-march-1-2020-321664\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">) &#8211; and Rand Fishkin\u2019s analysis of the 2024 Google leak revealing that Google assesses link value through numerous factors beyond the follow\/nofollow attribute (<\/span><a href=\"https:\/\/sparktoro.com\/blog\/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them\/\"><span style=\"font-weight: 400;\">read the write-up here<\/span><\/a><span style=\"font-weight: 400;\">) &#8211; many Digital PR professionals still battle outdated notions that only followed links matter.<\/span><\/p><p><span style=\"font-weight: 400;\">In this blog, we explore the key metrics Digital PRs can report on to ensure they demonstrate value and ROI, no matter who the stakeholder is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Jump to:<\/span><\/p><ul><li aria-level=\"1\"><a href=\"#one-size\"><b>Is there a one-size-fits-all approach to Digital PR metrics?<\/b><\/a><\/li><\/ul><ul><li aria-level=\"1\"><a href=\"#seo-lead\"><b>If your stakeholder is an SEO Lead<\/b><\/a><\/li><\/ul><ul><li aria-level=\"1\"><a href=\"#ecom-lead\"><b>If your stakeholder is an Ecommerce Lead<\/b><\/a><\/li><\/ul><ul><li aria-level=\"1\"><a href=\"#brand-lead\"><b>If your stakeholder is in the Brand, PR, or Communications Team<\/b><\/a><\/li><\/ul><ul><li aria-level=\"1\"><a href=\"#content-team\"><b>If your stakeholder is in the Content Team<\/b><\/a><\/li><\/ul><ul><li aria-level=\"1\"><a href=\"#tailoring-digital-pr-metrics\"><b>Final thoughts: Tailoring Digital PR metrics for maximum impact<\/b><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd2e0bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd2e0bf\" data-element_type=\"section\" id=\"one-size\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0de2fda\" data-id=\"0de2fda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c66a280 elementor-widget elementor-widget-text-editor\" data-id=\"c66a280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Is there a one-size-fits-all approach to Digital PR metrics?<\/b><\/h2><p><span style=\"font-weight: 400;\">No, unfortunately, there isn\u2019t a magic master template when it comes to Digital PR metrics that agencies should be reporting on in 2025. But don\u2019t panic, this is a good thing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Because of the hybrid nature of Digital PR, agencies often work with different stakeholders within the same client organisation, each with unique goals and reporting requirements. This means that Digital PR metrics should be tailored to reflect what is most valuable to the client\u2019s objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">Campaign activity can often intersect multiple divisions within client organisations, spanning SEO, brand, PR &amp; Comms, social media and content, and so with many Digital PRs working across multichannel briefs, it\u2019s natural that each brief will pose its own challenges and requirements when it comes to Digital PR metrics and reporting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To make Digital PR\u2019s impact more visible and valuable, reporting should focus on the specific goals of the stakeholders involved. Whilst this needs to be tailored to the brief in question, we\u2019ve shared some key metrics to consider when determining how to measure the success of your Digital PR activity.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abe2268 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abe2268\" data-element_type=\"section\" id=\"seo-lead\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca02ec\" data-id=\"8ca02ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d7e305 elementor-widget elementor-widget-text-editor\" data-id=\"0d7e305\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>If your stakeholder is an SEO Lead\u00a0<\/b><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23184\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/11\/content-marketing-blog-strategise.jpg\" alt=\"Explore audiences for content marketing\" width=\"1000\" height=\"700\" \/><\/h2><p><span style=\"font-weight: 400;\">Every time a client insists on only followed links, a Digital PR person somewhere dies inside. Okay, so this might be a bit dramatic, but the principle still stands; Digital PRs have been battling with the follow\/nofollow conversation with clients for years.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even though in 2019, Google announced that the nofollow tag would be treated as a hint, not a directive, meaning that even nofollow links can pass authority.<\/span><\/p><p><span style=\"font-weight: 400;\">And even though Google\u2019s leaked API documentation in 2024 highlighted that there are lots of different metrics that impact PageRank (check out Rand Fishkin\u2019s analysis of this<\/span><a href=\"https:\/\/sparktoro.com\/blog\/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them\/\"><span style=\"font-weight: 400;\"> here<\/span><\/a><span style=\"font-weight: 400;\">), we still battle with the follow\/nofollow request.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite this, many SEOs are still fixated by follows.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve seen time and time again, client websites rank for competitive terms when the majority of the links built to client pages are no-follow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your client is fixated by follows, then whilst you\u2019re educating them on the other important metrics of followed links, consider reporting followed links but supplementing them with additional insights, such as:<\/span><\/p><ul><li aria-level=\"1\"><b>Where your links point to: <\/b><span style=\"font-weight: 400;\">Links to category pages, product pages, or editorial pages help boost rankings.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Internal linking strategy: <\/b><span style=\"font-weight: 400;\">The leaked Google API documents suggest that Google understands relationships between indirect links. If a high-authority website links to your campaign page, and that page links to a product page, Google may pass authority through to the product page. So having an internal linking strategy, and aligning this to your reporting metrics, will help to demonstrate this value to the client. Whilst this won\u2019t be new to lots of DPR\u2019s who are used to internally linking campaign pages to transactional pages, it\u2019s important information for reinforcing the importance of this with clients. <\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Relevancy and authority of links: <\/b><span style=\"font-weight: 400;\">Again, the leaked API documentation suggested that backlinks from relevant and high-quality sources carry more SEO weight, so reporting on domain authority is a great way to showcase this to clients.<\/span><\/li><li aria-level=\"1\"><b>Contextual anchor text:<\/b><span style=\"font-weight: 400;\"> The leaked documentation also suggests Google considers the terms surrounding anchor text, meaning even if exact-match anchor text isn\u2019t possible, relevant surrounding text can still influence rankings. Tools like Ahrefs already pull through the text surrounding the anchor text, so DPRs can analyse the key messaging that\u2019s included here. <\/span><span style=\"font-weight: 400;\"><br \/><\/span> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Any Digital PR knows that it can be tricky to get an exact match anchor text and that it&#8217;s down to the journalist&#8217;s discretion which links they decide to include in the coverage &#8211; or in even trickier circumstances, the editorial guidelines of the website in question (meaning it&#8217;s even out of the journalist\u2019s control). <\/span><br \/><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">However, it&#8217;s good news for DPRs, as the leaked Google API documentation suggests that Google can understand \u201cthe hash of terms surrounding the anchor\u201d and that these are factored into ranking decisions. So, whilst DPRs may struggle to get an exact match anchor text for clients, the surrounding terms of the anchor text will still be included in the ranking decision. The easiest way to influence this is by including brand references alongside anchor texts, for example for our electricals client AO.com, we use the phrase \u201cthe UK\u2019s leading electricals retailer\u201d alongside branded anchor text, or for our client <a href=\"https:\/\/www.nobraineragency.com\/work\/axa-healthcare-marketing\/\">TakingCare<\/a>, we used the anchor text \u201cTakingCare Personal Alarms\u201d or \u201cTakingCare, leading personal alarms retailer\u201d.\u00a0\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Page ranking improvements: <\/b><span style=\"font-weight: 400;\">Monitor keyword rankings for pages you\u2019re building links to. If you\u2019re working closely with the SEO team, you should have a clear objective of trying to improve the rankings of the page that you\u2019re building links into, so monitor the page for keyword improvements.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Referral traffic: <\/b><span style=\"font-weight: 400;\">Track traffic coming from media placements.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Clicks and impressions from Google: <\/b><span style=\"font-weight: 400;\">Use Google Search Console to monitor search performance for targeted URLs.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Traffic to campaign pages: <\/b><span style=\"font-weight: 400;\">Measure overall visits and engagement on campaign content.<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea6b8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea6b8dd\" data-element_type=\"section\" id=\"ecom-lead\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da1e284\" data-id=\"da1e284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6963ec elementor-widget elementor-widget-text-editor\" data-id=\"a6963ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>If your stakeholder is an Ecommerce Lead<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-23852\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/01\/SEO-forecasting-blog-image.jpg\" alt=\"\" width=\"602\" height=\"421\" \/><\/p><p><b>For <\/b><a href=\"https:\/\/www.nobraineragency.com\/ecommerce-seo\/\"><b>ecommerce brands that are building their SEO strategy<\/b><\/a><b>, Digital PR can be a powerful tool for driving increases to organic revenue, product visibility and website traffic.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Key ecommerce Digital PR metrics to consider in your reporting include:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Organic revenue from target URLs and product pages: <\/b><span style=\"font-weight: 400;\">If your campaign promotes specific products, check for revenue increases from organic and referral traffic.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>SEO performance improvements: <\/b><span style=\"font-weight: 400;\">Track increases in organic traffic and conversions for category and product pages that your PR campaign supports.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Referral traffic spikes:<\/b><span style=\"font-weight: 400;\"> Identify referral-driven traffic increases aligned with outreach activity.<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aebde6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aebde6\" data-element_type=\"section\" id=\"brand-lead\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1229692\" data-id=\"1229692\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd59432 elementor-widget elementor-widget-text-editor\" data-id=\"bd59432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>If your stakeholder is in the Brand, PR, or Communications Team<\/b><\/h2><p><b>For brand, PR, and comms teams, Digital PR success is often tied to reputation and visibility. These teams are likely more engaged in metrics that reflect an overall uplift in brand awareness and trust. <\/b><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Key Digital PR metrics to consider including in your reporting include:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Increase in brand search volume: <\/b><span style=\"font-weight: 400;\">If your campaign improves brand awareness, you should see an uptick in search interest. Check the search volumes for brand terms that are relevant to your campaign. For example, if your campaign is focused on washing machines, then check for improvements to terms around \u201c[client name] washing machine\u201d, as well as general brand searches. <\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Increase in clicks for brand terms: <\/b><span style=\"font-weight: 400;\">Higher engagement with branded search queries can indicate growing consumer interest. Use Google Search Console (GSC) to monitor these. <\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Media profile alignment: <\/b><span style=\"font-weight: 400;\">Assess whether media coverage aligns with your target audience and customer demographics. For example, have you targeted your outreach to media placements in locations where your target customers live? Report on this. <\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Media reach: <\/b><span style=\"font-weight: 400;\">Track the total potential audience for your media placements. This one can be a bit hit-and-miss with clients, as some teams think reach figures, which essentially calculate how many readers may have seen your article, are inflated or simply vanity metrics. However, brand teams who engage in lots of advertising practices may value seeing the potential reach of coverage. <\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Sentiment analysis: <\/b><span style=\"font-weight: 400;\">Measure positive, neutral, or negative sentiment in media coverage to assess brand perception.\u00a0<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a6b0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76a6b0a\" data-element_type=\"section\" id=\"content-team\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-232449d\" data-id=\"232449d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d15ea8 elementor-widget elementor-widget-text-editor\" data-id=\"6d15ea8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>If your stakeholder is in the Content Team<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-23900\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/02\/Agency-team-meeting-1.jpg\" alt=\"An agency team meeting\" width=\"1000\" height=\"700\" \/><\/p><p><b>Content teams focus on maximising the impact of campaign assets across multiple channels, spanning website content, social media, influencers, email marketing and more. <\/b><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Useful Digital PR metrics for content-focused stakeholders include:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Clicks to campaign pages from SERPs: <\/b><span style=\"font-weight: 400;\">Track search engine performance for campaign-related pages.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Website views and traffic: <\/b><span style=\"font-weight: 400;\">Measure traffic spikes on content assets created for the campaign.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Social media reach and engagement: <\/b><span style=\"font-weight: 400;\">Monitor interactions, shares, and engagement rates on social media posts featuring Digital PR content.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Influencer reach and engagement: <\/b><span style=\"font-weight: 400;\">If influencer collaborations are part of your strategy, track audience engagement with their content.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\"><b>Maximised content use: <\/b><span style=\"font-weight: 400;\">influencer agreements are costly for brands, so DPRs can help teams to maximise these arrangements by working across departments to best use the content, for example:\u00a0<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Working with SEO teams to leverage influencer bios on the website to improve <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/google-eeat\/\"><span style=\"font-weight: 400;\">E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> (Experience, Expertise, Authoritativeness, and Trustworthiness) signals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ensuring influencer-generated content is repurposed into high-ranking how-to guides or tips pieces, and integrated into Digital PR campaign landing pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Using influencer insights to earn additional media links and citations through outreaching influencer content to target publications.<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8d00ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d00ee\" data-element_type=\"section\" id=\"tailoring-digital-pr-metrics\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83836ed\" data-id=\"83836ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-863893a elementor-widget elementor-widget-text-editor\" data-id=\"863893a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Final thoughts: Tailoring Digital PR metrics for maximum impact<\/b><\/h2><p><span style=\"font-weight: 400;\">Digital PR measurement is not one-size-fits-all. Digital PR activity often intersects with SEO, content marketing, brand teams and ecommerce leads, so the best way to demonstrate success is by aligning Digital PR reporting metrics with client goals.<\/span><\/p><p><span style=\"font-weight: 400;\">While traditional PR metrics like media placements and reach remain important, modern Digital PR reporting should incorporate SEO impact, content performance, and revenue contribution to provide a holistic view of success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By using tailored metrics that resonate with different stakeholders, Digital PR professionals can prove their value across different departments and secure the budget and buy-in needed to continue delivering impactful campaigns in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital PR faces increasing challenges when it comes to measurement. As a hybrid of PR, content, SEO, and social media, it can often be difficult for clients to determine where digital PR budgets should come from within in-house teams. This can often result in Digital PR teams having several different stakeholders engaged in activity, meaning [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11,1],"tags":[],"class_list":["post-23880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital PR Metrics to Track in 2025 - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"We explore key Digital PR metrics that can be reported on to demonstrate value and ROI, no matter who the stakeholder is. See more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/digital-pr-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR metrics to track in 2025\" \/>\n<meta property=\"og:description\" content=\"We explore key Digital PR metrics that can be reported on to demonstrate value and ROI, no matter who the stakeholder is. 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