{"id":19347,"date":"2023-04-12T08:58:18","date_gmt":"2023-04-12T08:58:18","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-the-best-fintech-marketing-campaigns\/"},"modified":"2024-09-20T08:37:42","modified_gmt":"2024-09-20T08:37:42","slug":"best-fintech-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/best-fintech-marketing-campaigns\/","title":{"rendered":"The best fintech marketing campaigns and what we can learn from them"},"content":{"rendered":"

Fintech in the UK is transforming financial services, both for consumers and in the B2B space. The sector currently contributes approximately \u00a311bn to the UK economy<\/a> and more than 76,000 jobs, with the Covid-19 pandemic likely to have accelerated growth in recent years.<\/p>\n

With something like financial services, where consumers and businesses alike are understandably sometimes sceptical or resistant to change, adoption can sometimes be slow, so communications and marketing in this space is of huge importance. It\u2019s not just brand and product awareness that marketing aims to increase, there are often key educational factors too, where fintech requires people to actually change how they do some things that may be lifetime habits, and that isn\u2019t always an easy sell!<\/p>\n

In this blog, we take a look at examples of fintech marketing trends and campaigns that have made a real impact on their target audience and the fintech market, then explore what we might be able to learn from them.<\/strong><\/p>\n

Starling Bank \u2013 Set yourself free\/Set your business free<\/h2>\n

Starling Bank<\/a>, the fast-growing challenger banking brand, has had several really strong and successful marketing campaigns over the past few years, but we\u2019ll focus on their \u2018Set yourself free\u2019 campaign, launched in 2021, and followed by \u2018Set your business free\u2019 in 2022.<\/p>\n

The reason for choosing these connected campaigns is because they successfully hit both the consumer audience and SMEs, which make up a large proportion of their customer base.<\/p>\n

Starling has been using the \u2018flying\u2019 analogy since their early days in their marketing and communications, so it\u2019s no surprise to see flying to symbolise \u2018freedom\u2019 again in these campaigns, in the context of a common complaint or issue relevant to that specific audience.<\/p>\n

The customer standing in a long queue at a bank, signifying wasting time and inconvenience, which are problems that the fintech brand claim to solve.<\/p>\n