{"id":21911,"date":"2024-02-20T11:00:45","date_gmt":"2024-02-20T11:00:45","guid":{"rendered":"https:\/\/www.nobraineragency.com\/?p=21911"},"modified":"2024-09-18T13:40:52","modified_gmt":"2024-09-18T13:40:52","slug":"content-marketing-ai","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/content-marketing-ai\/","title":{"rendered":"Content marketing AI trends for 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21911\" class=\"elementor elementor-21911\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7874aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7874aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d56368\" data-id=\"2d56368\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e192c65 elementor-widget elementor-widget-text-editor\" data-id=\"e192c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">AI is influencing more and more facets of our lives every year (both in front of our eyes and behind the scenes) and the world of marketing is no different. It\u2019s been impossible to escape all of the talk about the role of AI in content marketing specifically in recent times. Can artificial intelligence actually write quality and meaningful content or create visuals that look and feel \u2018real\u2019? Are the machines taking over? Will we all even have jobs in a decade\u2019s time?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These kinds of questions, along with more technical ones about how it all works, have certainly divided the marketing industry. If you\u2019ve worked in the sector for some time, you might remember the content spinning of the mid-to-late noughties, a black hat SEO technique to write vast quantities of \u2018optimised\u2019 content to essentially try and fool search engines into ranking a website higher than it really deserved to be. Thankfully, that phase didn\u2019t hang around for long, with Google and other search engines making algorithmic changes to try and ensure content quality, uniqueness and usefulness to the intended audience. The most recent of such changes is <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/googles-helpful-content-update\/\"><span style=\"font-weight: 400;\">Google\u2019s helpful content update<\/span><\/a><span style=\"font-weight: 400;\">, which has been rolling out in stages since mid-2022.\u00a0<\/span><\/p><p><b>In this article, we look at some of the emerging trends and content marketing AI tools that look likely to become an even larger part of marketing strategy and implementation in 2024 and beyond.\u00a0\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Why AI isn\u2019t the enemy of content marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">AI has understandably been seen as a major threat to those in the content marketing sector for some time. There are undoubtedly concerns over AI replacing real people\u2019s jobs and what that might mean in the future. However, while we shouldn\u2019t ignore these risks, the facts are that AI simply isn\u2019t anywhere close (yet) to being able to replicate unique human skills and abilities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ignoring AI is only going to make content marketers fall behind the curve, so, many believe that the only sensible path forward at this stage is to embrace AI tools to assist with our roles and take on some of the heavy-lifting tasks and processes for now. The idea being that this will free up our time to focus on the uniquely human elements of what we do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Creating good editorial guidelines for your team on how you can utilise AI content marketing tools to enhance your output can be a good place to start.<\/span><\/p><h2><span style=\"font-weight: 400;\">AI to help make human content marketing skills and abilities even more valuable<\/span><\/h2><p><span style=\"font-weight: 400;\">The more that we dabble with what AI has to offer currently, the more it becomes clear that the tools can be transformative to some of the resource-intensive tasks that content marketers do, especially when it comes to research and strategy. But what also becomes clear is that AI can\u2019t deliver the same impact and human connection with the content that it generates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There is likely to be a period of time where businesses try to use AI for everything content-related. However, the result will be that it won\u2019t quite hit the mark with the very human audience. The creativity, ability to apply multiple different elements of context at the same time and the learned experience that content marketers have will increasingly set us apart from AI tools, because it cannot be replicated.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">AI prompts can help content marketers communicate and delegate better to human teams<\/span><\/h2><p><span style=\"font-weight: 400;\">If you think about the level of detail needed to prompt some generative AI tools to do exactly what you want, it\u2019s not dissimilar to what goes into creating a content brief in the first place. However, it could potentially actually help us to improve the way in which we communicate with our teams and certainly the ways we delegate content tasks. Making instructions clear, giving specific context and thinking of all the details that cover every base is a great practice for helping human writers and content creators to get things right, first time.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">The AI difference: Content marketers that use AI vs those that don\u2019t<\/span><\/h2><p><span style=\"font-weight: 400;\">While many people, understandably, have reservations about using AI in their marketing at this time, we believe that the opportunities it provides mean that smart testing and experimentation now by content marketers can help give you a distinct competitive advantage as things evolve further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By carefully evaluating AI tools and seeing how they can complement your own capabilities and streamline your workflows, while also ensuring you have effective measures in place to assure quality, relevance and accuracy, you\u2019re ideally placed to utilise AI further and more quickly as it gets better and better.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those that wait until things are as perfect as they can be before jumping on the AI train do run the risk of being left behind, with a steep learning curve ahead.\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Useful content marketing AI tools to get your teeth into in 2024<\/span><\/h2><p><span style=\"font-weight: 400;\">There\u2019s no doubt that big strides have been made with AI in marketing over the last few years, and, rather than seeing AI as a threat to copywriters and content producers the world over, there have been some really useful tools developed that can meaningfully assist with content marketing. They certainly can\u2019t replace the human elements needed for effective and creative content marketing, but they can take some of the strain when it comes to ideation, research, data analysis, various processes and even help overcome writer\u2019s block or the dreaded blank page starting point.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">GPT-5 is coming\u2026 but probably not yet<\/span><\/h3><p><span style=\"font-weight: 400;\">Ultimately, 2024 might turn out to be too soon for ChatGPT\u2019s next iteration to get a public launch of GPT-5, being as its predecessor, GPT-4, took more than two years to bring to the world. However, it\u2019s been confirmed in a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=PkXELH6Y2lM\"><span style=\"font-weight: 400;\">January 2024 episode of Bill Gates\u2019 podcast<\/span><\/a><span style=\"font-weight: 400;\">, that GPT-5 development is underway.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the meantime, we have a multitude of existing AI tools that can be used in content marketing for a variety of different tasks and contributions. We take a look at some of them below.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">AI that helps proofread and \u2018improve\u2019 content<\/span><\/h3><p><span style=\"font-weight: 400;\">Running content that you\u2019ve written through an AI-based grammar checker, such as <\/span><a href=\"https:\/\/www.grammarly.com\/\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\">, is an increasingly popular way to give content a basic check. While this tool can\u2019t apply context to its checks, can\u2019t fact-check what you\u2019ve written (yet) and can\u2019t ensure that what you\u2019ve written is compliant with the brief or guidelines you are writing to, it can tell you when you\u2019ve potentially missed punctuation or made a spelling mistake. Grammarly can also give suggestions based on the \u2018readability\u2019 of your content and recommend rewording parts based on this, but it absolutely shouldn\u2019t be taken as gospel and needs some human common sense to go along with it.\u00a0<\/span><\/p><p><a href=\"https:\/\/hemingwayapp.com\/\"><span style=\"font-weight: 400;\">Hemingway editor<\/span><\/a><span style=\"font-weight: 400;\"> is another tool that claims it can \u2018Fix writing with AI\u2019. It can certainly be a good idea to read its advice to pick up any major technical flaws in what you\u2019re working on text-wise, but it doesn\u2019t know who you are writing for and what you\u2019re trying to achieve with it, so take the feedback with a pinch of salt.\u00a0<\/span><\/p><p><a href=\"https:\/\/chat.openai.com\/\"><span style=\"font-weight: 400;\">ChatGPT<\/span><\/a><span style=\"font-weight: 400;\"> is also something writers and content creators can use to proof and improve their content, with capabilities far beyond most of the above tools. With a few simple prompts, the tool can do things such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggesting ideas for topics or what to include in a piece of content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give you different options and suggestions for wording a sentence or paragraph<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refining the tone of voice of the piece<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing synonyms or antonyms for words<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping you to make a piece of copy more concise<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the message that you want to get across is clear<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest hooks, headings and taglines for emails, blog post and social posts<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21939\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/02\/ChatGPT-legal-blog-ideas.png\" alt=\"\" width=\"979\" height=\"685\" \/><\/p><p><a href=\"https:\/\/textfx.withgoogle.com\/\"><span style=\"font-weight: 400;\">TextFX<\/span><\/a><span style=\"font-weight: 400;\"> is another tool that can help with more than most if you\u2019re writing content (or rapping, as it happens). It includes 10 creative tools that can expand the process when you\u2019re planning and writing, including simile suggestions, finding intersections between two things and adding sensory details to a scene in your piece, along with much more. Definitely one to keep an eye on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s worth bearing in mind that if your content strategy is search-driven, you\u2019ll need to incorporate <\/span><a href=\"https:\/\/www.nobraineragency.com\/seo\/\"><span style=\"font-weight: 400;\">best practice SEO<\/span><\/a><span style=\"font-weight: 400;\"> principles in any content that AI helps you to generate, which may require separate <\/span><a href=\"https:\/\/www.nobraineragency.com\/content\/seo-keyword-research-101-for-ecommerce\/\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\"> to be done.<\/span><\/p><h3><span style=\"font-weight: 400;\">Generative AI tools for visual content marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve all searched for stock images in vain at times, hoping that there exists an image that conveys exactly what you want with minimum editing required. For the times when the stock image gods don\u2019t come up with the goods, is generative AI the answer?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It certainly has legs \u2013 along with ongoing discussions over things like copyright infringement and artistic merit \u2013 and sometimes <\/span><a href=\"https:\/\/www.britannica.com\/topic\/Why-does-AI-art-screw-up-hands-and-fingers-2230501\"><span style=\"font-weight: 400;\">extra digits on hands<\/span><\/a><span style=\"font-weight: 400;\"> for good measure. However, it certainly doesn\u2019t hurt to experiment with these tools and get a good handle on their capabilities for your specific applications. Some of the most popular and reliable tools at the moment include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/openai.com\/dall-e-2\"><span style=\"font-weight: 400;\">DALL-E<\/span><\/a><span style=\"font-weight: 400;\"> by OpenAI (the ChatGPT gang)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.midjourney.com\/home\"><span style=\"font-weight: 400;\">Midjourney<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most popular for marketers, as the images generated tend to be quite detailed and vibrant in comparison to most other tools, but it\u2019s not without its quirks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.gettyimages.co.uk\/ai\/generation\/about\"><span style=\"font-weight: 400;\">Generative AI by Getty Images<\/span><\/a><span style=\"font-weight: 400;\"> takes away any concern over the potential commercial risks of using AI images, but you can\u2019t have a play without requesting a demo and getting into the sales process.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bing.com\/images\/create\"><span style=\"font-weight: 400;\">Image Creator from Designer (Bing)<\/span><\/a><span style=\"font-weight: 400;\"> can be good for trying out different prompts and sparking ideas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canva does a good job of <\/span><a href=\"https:\/\/www.canva.com\/newsroom\/news\/text-to-image-ai-image-generator\/\"><span style=\"font-weight: 400;\">bringing several visual generating AI tools together under one roof<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-21938\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/02\/CanvaAI-image-generation.png\" alt=\"\" width=\"1537\" height=\"568\" \/><\/p><p><span style=\"font-weight: 400;\">Most of these tools have associated costs to some degree, and some have quirks such as making your generated images public by default, so care will need to be taken when using.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are limitations, of course, and you may well want to make some edits before using an image created from these tools, but this can also simply be a quick way to use AI to visualise something that you can\u2019t quite picture yourself. A good starting point at the very least.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">AI that creates several social post variations for you to choose from<\/span><\/h3><p><span style=\"font-weight: 400;\">Putting a robot in charge of your ads is something that many people do already if they use any of the automated systems provided by Google Ads, but using AI for social media posts is another tool that can provide you with a good starting point, which you can then edit and tweak as much as required.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.lately.ai\/\"><span style=\"font-weight: 400;\">Lately<\/span><\/a><span style=\"font-weight: 400;\"> is one such tool, which slices and dices a long-form piece of content (e.g. a blog post) into social posts that its algorithm thinks will perform well. Not only can it work with text, it can also do the same thing with audio and video files. So, your industry podcast &#8211; not a problem. A useful webinar that you did and want to amplify on social media after the event; it\u2019s an open goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As with all AI output, you need to check things before publishing to make sure the robots haven\u2019t gone on the blink, but using this kind of tool as a way to generate several options that you can then amend can save lots of time.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">AI for video content creation<\/span><\/h3><p><span style=\"font-weight: 400;\">Telling content marketers about the benefits of video marketing is very much preaching to the converted, but we also know just how time-consuming and expensive that video content can be to create. While AI certainly can\u2019t replace an event video or real-life filming, it can be a really useful tool in the arsenal for content marketers that need a quick storytelling or explainer video using stock-type clips that can turn text into real visuals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In mid-February 2024, OpenAI released content generated by Sora, their new text-to-video model. This really could be a gamechanger, with some incredible examples included in their showreel below. The tool isn\u2019t available for use as yet.<\/span><\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HK6y8DAPN_0?si=74pt6X7gxEsLG49t\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p><a href=\"https:\/\/www.canva.com\/features\/ai-video-generator\/\"><span style=\"font-weight: 400;\">Canva also has an AI video generation tool<\/span><\/a><span style=\"font-weight: 400;\">, which can turn text into stock-like video clips that will usually need some further tweaking before you can use.\u00a0<\/span><\/p><p><a href=\"https:\/\/runwayml.com\/\"><span style=\"font-weight: 400;\">Runway<\/span><\/a><span style=\"font-weight: 400;\"> is also worth a play (for free) to see if it could potentially be of use for your content creation plans.<\/span><\/p><p>Invideo offer a <a href=\"https:\/\/invideo.io\/make\/ai-video-editor\/\">video editing AI<\/a> platform that has integrations with a number of major AI models to help produce professional quality videos quickly.<\/p><h2><span style=\"font-weight: 400;\">Using AI tools and generated content in your marketing strategy<\/span><\/h2><p><span style=\"font-weight: 400;\">As we\u2019ve already mentioned, using AI to help with content planning, research and even content creation itself can be useful as part of your wider strategy, but there are some potential risks that you need to weigh up before incorporating it into your processes in the first place. Alongside this, ensuring that you have human oversight checks and tests in place to review factual accuracy, copyright issues, brand voice, optimisation for search engines, uniqueness and usefulness for users, as a bare minimum, is vital to help mitigate risks for your brand or business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some other tips include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan your input and prompts carefully \u2013 your data needs to be good for the best chances of good output<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent about what has been AI-generated and the role that AI plays in your content marketing strategy \u2013 don\u2019t try to pass off AI as human<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be aware of privacy issues \u2013 don\u2019t give public AI tools (like ChatGPT) any sensitive information or proprietary data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your unique human voice to content produced using AI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t take AI-produced statements, conclusions and \u2018opinions\u2019 at face value \u2013 check everything. Some AI tools have been found to simply make up \u2018facts\u2019, statistics and sources to fulfil a prompt<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a formal AI policy and guidelines within your team \u2013 so everyone is aware of how AI can be utilised and what measures are in place to manage this and ensure consistency in content marketing output.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s important to bear in mind that true creativity, expertise and contextual personalisation can only come from people and it\u2019s essential to maintain the highest ethical standards and integrity when it comes to the content you send out into the world. AI technology and tools are brilliant tools that can provide useful support and increase efficiency, but they need the nuance and specialist skills that only human marketers can provide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AI in marketing is a huge topic, evolving at speed, and we\u2019ve only just scratched the surface of both the possibilities for the future and the considerations for using this kind of technology in business. It\u2019s an exciting journey for all of us to be on!<\/span><\/p><p><span style=\"font-weight: 400;\">We recently asked 500 UK marketers about their approach for 2024, which revealed some great insights about how they plan to use generative AI in their strategies. <\/span><a href=\"https:\/\/www.nobraineragency.com\/ecommerce-trends-report\/\"><span style=\"font-weight: 400;\">Download the 2024 Ecommerce Trends Report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019d like to know more about our <\/span><a href=\"https:\/\/www.nobraineragency.com\/content-marketing\/\"><span style=\"font-weight: 400;\">content marketing services<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019d love to chat! Use the form below to get in touch.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI is influencing more and more facets of our lives every year (both in front of our eyes and behind the scenes) and the world of marketing is no different. It\u2019s been impossible to escape all of the talk about the role of AI in content marketing specifically in recent times. Can artificial intelligence actually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-21911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing AI Trends for 2024 - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"We look at trends &amp; content marketing AI tools we think will play a role in marketing strategy &amp; implementation in 2024 &amp; beyond. See more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/content-marketing-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing AI trends for 2024\" \/>\n<meta property=\"og:description\" content=\"We look at trends &amp; content marketing AI tools we think will play a role in marketing strategy &amp; implementation in 2024 &amp; beyond. 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