{"id":19327,"date":"2023-03-21T12:24:41","date_gmt":"2023-03-21T12:24:41","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-content-marketing-tips-for-an-effective-ecommerce-blog-strategy\/"},"modified":"2025-06-23T15:25:28","modified_gmt":"2025-06-23T15:25:28","slug":"tips-effective-ecommerce-blog-strategy","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/","title":{"rendered":"Five tips for an effective ecommerce blog strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19327\" class=\"elementor elementor-19327\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a1e04e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a1e04e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dc08b59\" data-id=\"6dc08b59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c93dce elementor-widget elementor-widget-text-editor\" data-id=\"63c93dce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tTraditionally, blogging can sometimes be seen a bit of a mismatched tactic for ecommerce brands. Blogs are generally considered to be a &#8216;soft sell&#8217; kind of marketing tactic \u2013 turning top of the funnel visitors slowly into customers by answering their questions, solving their problems and gradually moving them onwards in their buying journey. This kind of content in ecommerce is sometimes moved down the priority list as a result, being overtaken by more direct sales-driving marketing tactics.\n\nHowever, blogs can have a definitive role to play in generating conversions too, so the key is to ensure that your ecommerce content strategy incorporates blogs that connect with potential customers right at the key decision points of their journey, not just those at the very top of the funnel.\n<h2>1. Ensure your ecommerce blog strategy is focused on intent-led search terms<\/h2>\nIn order to do <a href=\"https:\/\/www.nobraineragency.com\/seo\/seo-keyword-research-101-for-ecommerce\/\">effective keyword research for ecommerce<\/a>, you need to understand who your customers are and what problems or pain points they need to overcome (and when) to become a customer. This knowledge helps ensure that your keyword choices are based on the most relevant searchers and those at defined points in their journey towards a purchase. As part of a wider <a href=\"https:\/\/www.nobraineragency.com\/seo\/\">SEO strategy and services<\/a>, this means your site can have higher organic visibility for those looking for relevant information and answers to their questions.\n\nFor example, a fashion brand might want to raise awareness of and sell more from their new range of florals. However, creating general blog content about florals and why they\u2019re so great is unlikely to cut through the noise and start delivering high levels of traffic that is ready to buy. Instead, focusing blog content on overcoming some of the reasons why people might avoid buying florals is offering a solution to a known problem that customers have. Finding questions that people ask about florals can be a great place to start with for blog ideas.\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17634\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Floral-styles-PAA-grab.png\" alt=\"\" width=\"602\" height=\"234\" \/>\n<h2>2. Use a combination of reactive\/seasonal\/trending content and evergreen content<\/h2>\nCreating blog content about seasonal events or things that are trending or in the news is great and can drive significant traffic to your site for a short period of time, but this needs to be balanced out with evergreen content topics that have search volume all year round and can drive traffic over a sustained period of time; sometimes even for years to come.\n\nThe florals fashion theme can be a good example of this. Connecting florals-related blogs to summer weddings\/parties etc can be useful, but people won\u2019t be looking for that content all year round, so make sure you include evergreen topics too, such as those questions seen above.\n\nIt\u2019s not an either\/or situation; getting a blend of all of these types of blogs can help you achieve your marketing goals.\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-17638\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Floral-fashion-image.jpg\" alt=\"\" width=\"1557\" height=\"850\" \/>\n<h2>3. Your choice of CTA REALLY matters<\/h2>\nHaving a clear idea of what you want the reader of each blog to do after they have read your content is essential. This is what will help them move along their journey towards making a purchase more quickly than they otherwise might.\n\nIf the blog post is aimed fairly high up the funnel, expecting the user to jump from a lifestyle-themed blog post right into a purchase is likely to be unrealistic in the majority of cases. However, directing them to some related content that is aimed slightly further down the funnel could well result in them staying on your site for longer and moving them along in their buying journey. You might instead want to get them to sign up to marketing emails to get exclusive offers etc so you can market to them again further down the line through this channel.\n\nYou have to understand your customers well to be able to judge the right point to ask them to \u2018buy now\u2019, \u2018shop now\u2019 or similar but you can get clever with CTAs too. For the fashion brand florals blog, you can see if they want to \u2018build your look now\u2019 and send them to the florals category page. Actionable words can be a useful device and making your CTAs stand out design-wise is also important.\n<h2>4. Update existing blog content to maximise results<\/h2>\nIt\u2019s common to always lean towards new content creation with your ecommerce blog strategy, but there can be gains to be made for a much smaller amount of time and resource if you update and expand existing content to achieve the same goal, when appropriate.\n\nThere are many potential <a href=\"https:\/\/www.nobraineragency.com\/seo\/benefits-existing-content-for-ecommerce-seo\/\">benefits of repurposing existing content for ecommerce SEO<\/a> purposes, enabling pieces that have some search visibility to increase this, or to give the content a fresh appeal for other audience segments too.\n\nThis works best when the crux of the topic is great and still highly relevant, but perhaps the content isn\u2019t quite reaching its full potential currently. Maybe it had a traffic spike when first published but doesn\u2019t send sustained traffic. Perhaps there are slightly different keywords with volume now that have emerged since the original piece was created. There can be many ways in which to improve an existing blog and make it a better resource than anyone else offers on the subject. Improving an existing piece also means that you gain benefit from any search engine authority that page already has, rather than starting from scratch.\n\nIncorporating an audit of existing blog content into your strategy can help you find the right blend of creating new pieces and improving existing ones, to get the best possible results from the resource you have.\n<h2>5. Rework ecommerce blog content for other channels to increase reach<\/h2>\nUsing your branded ecommerce blog content in email newsletters and linking to the posts once or twice on your social channels is good practice in general, but it\u2019s unlikely to make a huge impact on sales in this basic form.\n\nInstead, consider how the blog content (which we already know is super-relevant to customers and solves a problem they have \u2013 regardless of the channel they find it on) can be quickly and easily reformatted to better suit specific places where your audience are.\n\nTaking the florals example again\u2026 TikTok and Instagram present an amazing opportunity to not just talk about how to style florals in different ways\/contexts, but actually SHOWS how to style them in ways that customers can easily replicate. Turning the key points of your blog text into visual and video content will appeal to a whole different section of your potential customer base and can be a real convincer if they haven\u2019t quite made a buying decision yet.\n\nThis doesn\u2019t only work for fashion brands. Whatever you sell, turning your blog content into something more visual can be of real benefit to the buying journey and help you reach a wider audience than blogs alone. Whether it\u2019s tech product demos or fixes, home storage hacks, dog food nutrition explanations or gardening tips, using a range of different formats for different platforms and channels can add an extra dimension to your ecommerce marketing strategy and results.\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-17639\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/ecommerce-blog-strategy-tips.jpg\" alt=\"ecommerce blog strategy tips\" width=\"1557\" height=\"850\" \/>\n\n<strong>If you&#8217;d like to find out more about how we can help your ecommerce brand with digital marketing and content strategy, get in touch using the form below.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77180466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77180466\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b42f660\" data-id=\"2b42f660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38aa90aa elementor-cta--layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"38aa90aa\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.nobraineragency.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.nobraineragency.com\/ecommerce-trends-report\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/01\/ecomm-phone.jpg);\" role=\"img\" aria-label=\"Ecommerce on phone\/device\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe 2024 Ecommerce Trends Report\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know more about ecommerce marketing trends and which channels your competitors are investing in? We've got the answers - from 500 marketing professionals - check out our 2024 Ecommerce Trends Report!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tSee the report\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Traditionally, blogging can sometimes be seen a bit of a mismatched tactic for ecommerce brands. Blogs are generally considered to be a &#8216;soft sell&#8217; kind of marketing tactic \u2013 turning top of the funnel visitors slowly into customers by answering their questions, solving their problems and gradually moving them onwards in their buying journey. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13],"tags":[65],"class_list":["post-19327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five tips for an effective ecommerce blog strategy - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five tips for an effective ecommerce blog strategy\" \/>\n<meta property=\"og:description\" content=\"Traditionally, blogging can sometimes be seen a bit of a mismatched tactic for ecommerce brands. Blogs are generally considered to be a &#8216;soft sell&#8217; kind of marketing tactic \u2013 turning top of the funnel visitors slowly into customers by answering their questions, solving their problems and gradually moving them onwards in their buying journey. This [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T12:24:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T15:25:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1550\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"Five tips for an effective ecommerce blog strategy\",\"datePublished\":\"2023-03-21T12:24:41+00:00\",\"dateModified\":\"2025-06-23T15:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\"},\"wordCount\":1259,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Content\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\",\"url\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\",\"name\":\"Five tips for an effective ecommerce blog strategy - No Brainer Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg\",\"datePublished\":\"2023-03-21T12:24:41+00:00\",\"dateModified\":\"2025-06-23T15:25:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg\",\"width\":1550,\"height\":715},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nobraineragency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content\",\"item\":\"https:\/\/www.nobraineragency.com\/category\/content\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Five tips for an effective ecommerce blog strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nobraineragency.com\/#website\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"name\":\"No Brainer Agency\",\"description\":\"Search-driven Content Agency\",\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nobraineragency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\",\"name\":\"No Brainer Agency\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"width\":928,\"height\":250,\"caption\":\"No Brainer Agency\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\",\"name\":\"Laura Rudd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g\",\"caption\":\"Laura Rudd\"},\"description\":\"I\u2019ve worked in digital and content marketing for over 20 years, specialising in SEO since its inception. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on SEO and content marketing, where I\u2019m passionate about audience-first strategies that drive long-term organic performance.\",\"sameAs\":[\"https:\/\/www.nobraineragency.com\",\"https:\/\/www.linkedin.com\/in\/laurarudd\/\",\"https:\/\/x.com\/lauraherself\"],\"award\":[\"UK Search Awards\"],\"knowsAbout\":[\"SEO\",\"Content Marketing\",\"Digital Marketing\"],\"jobTitle\":\"Head of SEO & Content\",\"url\":\"https:\/\/www.nobraineragency.com\/author\/laura-rudd\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Five tips for an effective ecommerce blog strategy - No Brainer Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Five tips for an effective ecommerce blog strategy","og_description":"Traditionally, blogging can sometimes be seen a bit of a mismatched tactic for ecommerce brands. Blogs are generally considered to be a &#8216;soft sell&#8217; kind of marketing tactic \u2013 turning top of the funnel visitors slowly into customers by answering their questions, solving their problems and gradually moving them onwards in their buying journey. This [&hellip;]","og_url":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/","og_site_name":"No Brainer Agency","article_published_time":"2023-03-21T12:24:41+00:00","article_modified_time":"2025-06-23T15:25:28+00:00","og_image":[{"width":1550,"height":715,"url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg","type":"image\/jpeg"}],"author":"Laura Rudd","twitter_card":"summary_large_image","twitter_creator":"@lauraherself","twitter_misc":{"Written by":"Laura Rudd","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#article","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/"},"author":{"name":"Laura Rudd","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202"},"headline":"Five tips for an effective ecommerce blog strategy","datePublished":"2023-03-21T12:24:41+00:00","dateModified":"2025-06-23T15:25:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/"},"wordCount":1259,"publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"image":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg","keywords":["ecommerce"],"articleSection":["Content"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/","url":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/","name":"Five tips for an effective ecommerce blog strategy - No Brainer Agency","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg","datePublished":"2023-03-21T12:24:41+00:00","dateModified":"2025-06-23T15:25:28+00:00","breadcrumb":{"@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#primaryimage","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Effective-blog-strategy-for-ecommerce-blog-image.jpg","width":1550,"height":715},{"@type":"BreadcrumbList","@id":"https:\/\/www.nobraineragency.com\/content\/tips-effective-ecommerce-blog-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nobraineragency.com\/"},{"@type":"ListItem","position":2,"name":"Content","item":"https:\/\/www.nobraineragency.com\/category\/content\/"},{"@type":"ListItem","position":3,"name":"Five tips for an effective ecommerce blog strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.nobraineragency.com\/#website","url":"https:\/\/www.nobraineragency.com\/","name":"No Brainer Agency","description":"Search-driven Content Agency","publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nobraineragency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.nobraineragency.com\/#organization","name":"No Brainer Agency","url":"https:\/\/www.nobraineragency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","width":928,"height":250,"caption":"No Brainer Agency"},"image":{"@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202","name":"Laura Rudd","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g","caption":"Laura Rudd"},"description":"I\u2019ve worked in digital and content marketing for over 20 years, specialising in SEO since its inception. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on SEO and content marketing, where I\u2019m passionate about audience-first strategies that drive long-term organic performance.","sameAs":["https:\/\/www.nobraineragency.com","https:\/\/www.linkedin.com\/in\/laurarudd\/","https:\/\/x.com\/lauraherself"],"award":["UK Search Awards"],"knowsAbout":["SEO","Content Marketing","Digital Marketing"],"jobTitle":"Head of SEO & Content","url":"https:\/\/www.nobraineragency.com\/author\/laura-rudd\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/comments?post=19327"}],"version-history":[{"count":5,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19327\/revisions"}],"predecessor-version":[{"id":21800,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19327\/revisions\/21800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media\/19332"}],"wp:attachment":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media?parent=19327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/categories?post=19327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/tags?post=19327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}