{"id":19280,"date":"2022-11-28T16:13:04","date_gmt":"2022-11-28T16:13:04","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-best-seo-reporting-solution-for-c-suite\/"},"modified":"2023-12-11T16:54:58","modified_gmt":"2023-12-11T16:54:58","slug":"best-seo-reporting-solution-c-suite","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/best-seo-reporting-solution-c-suite\/","title":{"rendered":"The Best SEO Reporting Solution for the C-Suite"},"content":{"rendered":"

If you\u2019re an in-house marketer, you might be tasked with reporting on SEO performance to several different groups of stakeholders<\/a>. While reporting can be time-consuming, it\u2019s also an essential part of the SEO lifecycle on every level.<\/strong><\/p>\n

You need to understand which parts of your strategy are performing well on a granular level and which might need some improvement, and various stakeholders will need to know not only the top line stats and facts, but will also often require accompanying insight so that the information is meaningful to them too.<\/p>\n

Getting your SEO services<\/a> reporting right can be tricky at the best of times, and never more so than when updating the C-suite (CEOs, CFOs, CMOs and CTOs etc.) with the information they need to know. With such a highly measurable marketing channel as SEO, there are hundreds, if not thousands, of metrics that you could potentially report on, but too much information can be worse than not enough.<\/p>\n

When reporting to the C-suite specifically, you\u2019ll need to include only the data, insight and context that is meaningful to them in their role, which will enable them to make future business decisions and strategy based on what you provide.<\/p>\n

Getting buy in for SEO<\/a> in the first place is one thing, but ensuring that the company board\/executives understand the value of the channel on an ongoing basis through your reports is quite another.<\/p>\n

In this article, we look at some of the challenges that SEO professionals face with reporting SEO to the C-suite and how to overcome them.<\/p>\n

Determining the key metrics that matter to your C-suite<\/h2>\n

One of the main issues when reporting on SEO to the C-suite is that not everyone will have the same level of existing knowledge and understanding of SEO and other digital marketing channels.<\/p>\n

They work together towards business goals but the kind of results that make you happy as a marketing professional might not have the same impact on them. Asking them what they want to know doesn\u2019t always work either. If they don\u2019t have a good working knowledge of SEO, they might not realise the impact potential that the channel has, so it\u2019s often just down to you to discover the most important information to communicate in your reports and it might take a few tweaks before you get to a place where everyone is getting what they need from you.<\/p>\n

While the nature of your business will play a major role in the metrics that really matter in your individual situation, we\u2019ve summarised some key areas that can be very beneficial to report on to business executives, including:<\/p>\n

1. The revenue driven by SEO<\/h3>\n

The ROI (Return On Investment) of SEO is something that is always going to be the most important consideration for some of the C-suite.<\/p>\n

How the revenue driven by organic traffic (Direct as well as Assisted Conversions) compares to the money outlaid on this channel activity is of course an essential area to report on.<\/p>\n

This information obviously needs to be communicated alongside a commentary and with wider context of the strategy, as every SEO knows that results don\u2019t come overnight. It\u2019s not realistic to expect organic revenue to increase from day one of an SEO strategy being implemented \u2013 but managing expectations and having a growth forecast in your report that you can start to measure revenue against can be a good way to show that progress is being made from the first few months onwards.<\/p>\n

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2. The impact of SEO on brand awareness and online visibility<\/h3>\n

While organic revenue is usually the most important thing to the C-suite, it isn\u2019t the only benefit of SEO by any stretch of the imagination.<\/p>\n

Ensuring that you also report on metrics that show brand visibility and awareness growth can also show some of the additional value that SEO adds to the marketing mix.<\/p>\n

Frustratingly, brand awareness isn\u2019t as straightforward to measure as many aspects of digital marketing, but some of the areas to track that tend to correlate with more people knowing about the brand include:<\/p>\n