{"id":19286,"date":"2022-11-21T10:47:04","date_gmt":"2022-11-21T10:47:04","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-uk-online-shopping-behaviour-in-2023\/"},"modified":"2025-06-23T15:25:28","modified_gmt":"2025-06-23T15:25:28","slug":"online-shopping-behaviour-in-2023","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/","title":{"rendered":"What ecommerce brands can expect from UK online shopping behaviour in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19286\" class=\"elementor elementor-19286\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-199b8b2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"199b8b2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2cb2b8\" data-id=\"e2cb2b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d406ab elementor-widget elementor-widget-text-editor\" data-id=\"67d406ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tEcommerce has certainly had an interesting time of it over the last few years: A boom during the pandemic lockdowns, a steady decline since restrictions ended, huge supply chain and logistics challenges, and now soaring bills and inflation for businesses and their customers to deal with. No one can say that it\u2019s not been eventful!\n\n<strong>We&#8217;ve taken a look at current UK shopper behaviour when buying online and what kinds of changes ecommerce brands can expect in 2023, as well as tips on how to be prepared for them!<\/strong>\n<h2>Shoppers turn back to online purchases in the search for better value for money<\/h2>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15241\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/back-to-online-shopping.jpg\" alt=\"Browsing and shopping online using mobile device and paying by credit card\" width=\"1110\" height=\"500\" \/>\n\n<a href=\"https:\/\/www.chargedretail.co.uk\/2022\/08\/02\/consumers-still-leaning-towards-online-shopping-despite-cost-of-living-crisis\/\">Research released as recently as August 2022<\/a> indicated that despite many people struggling with the increases in living costs, significant numbers of UK shoppers are anticipating that they\u2019ll shop online <em>more frequently<\/em> in the future, and that 47% carry out at least one online transaction a week.\n\nThe survey found that 29% of online shoppers thought it was easier to track prices online and the same percentage of respondents said that <em>cheaper products<\/em> was the driver for choosing ecommerce over visiting physical stores.\n<h3><strong>How can ecommerce brands prepare for this?<\/strong><\/h3>\nIf price tracking is increasingly important for shoppers, <a href=\"https:\/\/support.google.com\/merchants\/answer\/9455788?hl=en-GB\">setting up a free product feed on Google Shopping<\/a> is a no-brainer if you don\u2019t already have one so that people can find your online store when searching for products, especially if you are cheaper than some other retailers. You can also share product feeds with other comparison sites such as <a href=\"https:\/\/www.pricerunner.com\/info\/getting-started\">Pricerunner<\/a>, to hopefully reach more people who might not otherwise come across your site.\n\nIf you don\u2019t currently offer free delivery, this could be another avenue to explore, with 48% of UK shoppers stating <a href=\"https:\/\/uktechnews.co.uk\/2022\/08\/03\/more-than-a-third-of-uk-shoppers-plan-on-increasing-their-online-shopping-despite-the-cost-of-living-crisis\/\">in a recent survey<\/a> that free or cheaper delivery for their online purchases would help with the cost of living.\n<h2>Brand loyalty can\u2019t be taken for granted<\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-15243\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/brand-loyalty.jpg\" alt=\"Brand loyalty - rewards card\" width=\"1110\" height=\"500\" \/>\n\n<a href=\"https:\/\/www.forbes.com\/uk\/advisor\/energy\/cost-of-living-crisis\/\">Research from Forbes<\/a> indicates that 82% of UK shoppers have swapped their usual brands for cheaper substitutes over recent months when grocery shopping, showing that brand loyalty only goes so far when budgets are increasingly stretched.\n\nEcommerce brands outside of the food and drink sector might need to take note, especially because a <a href=\"https:\/\/dma.org.uk\/research\/customer-engagement-how-to-win-trust-and-loyalty-2022\">recent study by DMA<\/a> found that more than half of shoppers say that deals or offers make them change their minds about what brand to buy.\n<h3><strong>What action can online retailers take to prepare?<\/strong><\/h3>\nWhat this might mean is that many ecommerce brands will have to work a bit harder, even with existing customers, in order to get more repeat visits and sales, as well as dealing with the challenges of attracting new business.\n\nOne option for retailers is to plan in lots of different deals and offers to try and tempt shoppers to spend with them rather than their usual brands. This may well be successful, but better deals for shoppers generally means slimmer margins for ecommerce brands, so a careful balance needs to be struck to make sure it\u2019s a sustainable approach for businesses.\n\nYou can also try using exclusive deals to tempt previous customers and email subscribers back through email marketing, although it\u2019s important to <a href=\"https:\/\/www.nobraineragency.com\/seo\/tips-ecommerce-during-cost-of-living-crisis\/\">consider your messaging carefully<\/a> at a time when many people are really struggling financially.\n<h3><strong>Will social media play a vital role in its success?<\/strong><\/h3>\nOne of the most important things to consider is the marketing of your online services\/offering across social media. With more than\u00a0<a class=\"fui-Link ___m14voj0 f3rmtva f1ern45e f1deefiw f1n71otn f1q5o8ev f1h8hb77 f1vxd6vx f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f9n3di6 f1ids18y fygtlnl f1deo86v f12x56k7 f1iescvh ftqa4ok f50u1b5 fs3pq8b f1hghxdh f1tymzes f1x7u7e9 f1cmlufx f10aw75t fsle3fq\" tabindex=\"-1\" title=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\" href=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Link 4.62 billion\">4.62 billion<\/a>\u00a0social media users globally, totalling a whopping 60% of the world\u2019s population, there\u2019s no question about the positive impact this could have on your ROI.\n\nThe proof is in the numbers, with\u00a0<a class=\"fui-Link ___m14voj0 f3rmtva f1ern45e f1deefiw f1n71otn f1q5o8ev f1h8hb77 f1vxd6vx f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f9n3di6 f1ids18y fygtlnl f1deo86v f12x56k7 f1iescvh ftqa4ok f50u1b5 fs3pq8b f1hghxdh f1tymzes f1x7u7e9 f1cmlufx f10aw75t fsle3fq\" tabindex=\"-1\" title=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Link 77%\">77%<\/a>\u00a0of social media marketing experts claiming this form of marketing across key social channels (based on their own audience insights) is a \u201cvery effective\u201d way of promoting brands and reaching their target demographic.\n\nHowever, building a \u2018fool proof\u2019 social media marketing strategy is all in the insights (whilst understanding the consumers needs and behaviours online) to ensure top level results. It\u2019s\u00a0<a class=\"fui-Link ___m14voj0 f3rmtva f1ern45e f1deefiw f1n71otn f1q5o8ev f1h8hb77 f1vxd6vx f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f9n3di6 f1ids18y fygtlnl f1deo86v f12x56k7 f1iescvh ftqa4ok f50u1b5 fs3pq8b f1hghxdh f1tymzes f1x7u7e9 f1cmlufx f10aw75t fsle3fq\" tabindex=\"-1\" title=\"https:\/\/www.designrush.com\/agency\/social-media-marketing\/trends\/social-media-marketing-costs\" href=\"https:\/\/www.designrush.com\/agency\/social-media-marketing\/trends\/social-media-marketing-costs\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Link estimated smaller campaigns\">estimated smaller campaigns<\/a>\u00a0can range from a few hundred to a few thousand pounds, while larger campaigns can require over \u00a315,000 a month.\n\nConsider your end goal and how this might look so you can invest in the areas of marketing that will see your campaigns as the most profitable.\n<h2>Shoppers value being offered flexible payment options<\/h2>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-15242\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/bnpl.jpg\" alt=\"Purchasing with Buy Now Pay Later on mobile\" width=\"1110\" height=\"500\" \/>\n\n<a href=\"https:\/\/uk.finance.yahoo.com\/news\/buy-now-pay-later-credit-cost-of-living-230156984.html\">Research indicates<\/a> that around 12% of UK adults have used Buy Now Pay Later (BNPL) payment solutions in the last 12 months, and 36% of consumers say that this kind of payment option has become more appealing since inflation started to climb.\n\nHowever, grocery giant Iceland have recently had a mixed response to the <a href=\"https:\/\/thepaypers.com\/payments-general\/grocery-chain-iceland-rolls-out-bnpl-scheme--1258111\">launch of their own BNPL scheme<\/a> so that shoppers can buy essentials on credit.\n\nWhile BNPL can be a short-term way for shoppers to spread the cost of purchasing products online, it\u2019s something that many consumers and retailers are rightly cautious about, as with any form of credit.\n\nHowever, it\u2019s not the only kind of payment flexibility that ecommerce brands can offer to their customers. Online retailers can give options such as paying for purchases via PayPal, Google Wallet or Apple Pay as well as standard debit or credit card payments.\n<h3><strong>How can ecommerce brands prepare for this?<\/strong><\/h3>\nIt\u2019s important to look at the online payment methods that you currently use and analyse how well they are meeting customer needs now, as well as considering new options &#8211; perhaps reviewing what your competition are offering?\n\nLooking at the usage stats for your existing payment types (and checkout abandonment rate, which may be payment type related) you may also want to consider surveying some of your customers or those in the right audience to get information about their preferences before you commit to new offerings, such as BNPL.\n\nIt\u2019s important that you make the right decisions for your specific audience and take into consideration the type and price point of what you sell, as this can help determine the most effective payment solutions for your business into the future.\n<h2>Shoppers will do more research before making a purchase<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15244\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/shopper-research.jpg\" alt=\"Taking notes while researching products online - finding the cheapest\" width=\"1110\" height=\"500\" \/>\n\nThe recent <a href=\"https:\/\/dma.org.uk\/research\/customer-engagement-how-to-win-trust-and-loyalty-2022\">DMA survey<\/a> indicates that 78% of UK shoppers said they would spend time researching products to get good value. Whilst this has often been the case in the past with higher ticket purchases, we can perhaps expect to see consumers making more considered transactions for even some lower value products when shopping online.\n<h3><strong>How can online retailers prepare for this? <\/strong><\/h3>\nEcommerce brands can prepare for more consumers seeking detailed product information and USPs for their products by getting product pages and FAQ sections into shape as soon as possible.\n\nAs well as following <a href=\"https:\/\/www.nobraineragency.com\/seo\/five-keys-to-effective-product-seo\/\">product page SEO best practices<\/a>, online retailers can also include product user reviews (as well as retailer reviews) where possible, and give plenty of page space for reasons why shoppers should choose them over their competitors e.g. fast and free delivery, hassle-free returns, award-winning customer service, sustainability pledges etc.\n\nGetting all of this live as soon as possible means that you can benefit from future ecommerce SEO performance because people search for information on a product they\u2019re considering, as well as simply delivering a more compelling pitch on your product pages.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15229\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/ecommerce-shopping-habits-2023.jpeg\" alt=\"Infographic - Ecommerce shopping habits for 2023\" width=\"1557\" height=\"850\" \/>\n\nWhether your ecommerce website sells everyday essentials or luxury items, the road ahead looks like it will have many challenges as consumers have to be more and more discerning over what they spend when shopping online.\n\n<strong>While none of us have a crystal ball, there are steps that can be taken to help stack the deck in your business\u2019 favour as we move into 2023, by preparing as best as possible for evolving consumer behaviour at this time.<\/strong>\n\nIf you\u2019d like help from an experienced and award-winning marketing agency in 2023, we\u2019d love to hear from you &#8211; so please use the form below to get in touch.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ae8628 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ae8628\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c470494\" data-id=\"c470494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-916b0da elementor-cta--layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"916b0da\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.nobraineragency.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.nobraineragency.com\/ecommerce-trends-report\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2024\/01\/ecomm-phone.jpg);\" role=\"img\" aria-label=\"Ecommerce on phone\/device\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe 2024 Ecommerce Trends Report\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know more about ecommerce marketing trends and which channels your competitors are investing in? We've got the answers - from 500 marketing professionals - check out our 2024 Ecommerce Trends Report!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tSee the report\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ecommerce has certainly had an interesting time of it over the last few years: A boom during the pandemic lockdowns, a steady decline since restrictions ended, huge supply chain and logistics challenges, and now soaring bills and inflation for businesses and their customers to deal with. No one can say that it\u2019s not been eventful! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,11,1],"tags":[65],"class_list":["post-19286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digital-pr","category-seo","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What ecommerce brands can expect from UK online shopping behaviour in 2023 - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What ecommerce brands can expect from UK online shopping behaviour in 2023\" \/>\n<meta property=\"og:description\" content=\"Ecommerce has certainly had an interesting time of it over the last few years: A boom during the pandemic lockdowns, a steady decline since restrictions ended, huge supply chain and logistics challenges, and now soaring bills and inflation for businesses and their customers to deal with. No one can say that it\u2019s not been eventful! [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T10:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T15:25:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Online-shopping-behaviour-2023-blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1550\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"What ecommerce brands can expect from UK online shopping behaviour in 2023\",\"datePublished\":\"2022-11-21T10:47:04+00:00\",\"dateModified\":\"2025-06-23T15:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\"},\"wordCount\":1361,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Online-shopping-behaviour-2023-blog-image.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Content\",\"Digital PR\",\"SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\",\"url\":\"https:\/\/www.nobraineragency.com\/content\/online-shopping-behaviour-in-2023\/\",\"name\":\"What ecommerce brands can expect from UK online shopping behaviour in 2023 - 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