{"id":19246,"date":"2022-10-12T03:25:00","date_gmt":"2022-10-12T03:25:00","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-content-marketing-ecommerce-tips-planning-for-selling-in-peak-season\/"},"modified":"2025-06-23T15:25:28","modified_gmt":"2025-06-23T15:25:28","slug":"ecommerce-tips-planning-selling-peak-season","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/ecommerce-tips-planning-selling-peak-season\/","title":{"rendered":"Ecommerce tips: Planning for selling in peak season"},"content":{"rendered":"

Your ecommerce business\u2019 peak selling season will be dictated by the nature of your products to a major extent. Some retailers have a single peak in the calendar year (such as the golden quarter) and some might have several at various times e.g. gift giving occasions, summer, ski seasons etc.<\/p>\n

In order to maximise results, the real key is in effective planning preparation so that when each peak season hits, your website and marketing activity are ready for action and demand.<\/p>\n

Here’s our tips for planning to help you make your next peak selling season the best it can possibly be.<\/strong><\/p>\n

Learn from previous peak selling experiences<\/h2>\n

While past performance doesn\u2019t always indicate future reality, it can give you some great clues to learn from for future peak seasons for selling online.<\/p>\n

Dig into your website analytics to see which parts of your marketing strategy previously delivered the best results, and what didn\u2019t work at all. Discovering why things succeeded or not could be key to improving results next time.<\/strong><\/p>\n

It\u2019s also worth looking at customer feedback from your last peak selling season too. If you don\u2019t have email or customer survey data on this, try looking back at social media comments from that time, and private messages sent to your brand account, to see what people were asking about or potentially complaining about.<\/p>\n

Did you run out of stock at a key point in the selling season? Perhaps there were shipping delays that people complained about? This kind of review can give you really valuable information about issues you need to overcome next time and make sure that you don\u2019t repeat the same mistakes.<\/p>\n

Create a dedicated multi-channel strategy for your peak season<\/h2>\n

While you\u2019ll no doubt have incorporated the peak period into your wider annual marketing plan, making this a lot more granular for your most important seasons means that you\u2019re better placed to cover all avenues and not miss opportunities to maximise sales.<\/p>\n

Having a dedicated strategy will involve looking at how all of your channels will interact, complement and amplify each other at this key time (independently to what they do at other times), and make sure that there aren\u2019t bottlenecks that put limits on what you can achieve with sales.<\/p>\n

For example, if one campaign hook or piece of activity is being used across the website, social media, digital PR services<\/a>, email, podcasts and even radio and TV, any delays on content assets or creative will have a negative impact on every single channel. Preparation and planning is vital to things being ready in time to support every element of the strategy.<\/p>\n

Having a strategy and plan for this period mapped out will also help highlight any areas of weakness or opportunity in advance, giving you time to work out how to get the best possible return from each kind of activity.<\/p>\n

Utilise seasonal landing pages to build SEO authority year-on-year<\/h2>\n

We\u2019ve long been big fans of seasonal landing pages in ecommerce<\/a>, because with fairly little effort year-on-year comparatively, they can bring great rewards in the long-term.<\/p>\n

Building on the relevance and authority of seasonal landing pages during and in-between the times when demand is high can be achieved by:<\/p>\n