{"id":19120,"date":"2022-02-28T15:04:43","date_gmt":"2022-02-28T15:04:43","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-how-to-create-the-best-pinterest-strategy-for-ecommerce\/"},"modified":"2025-06-23T15:25:29","modified_gmt":"2025-06-23T15:25:29","slug":"how-to-create-best-pinterest-strategy-ecommerce","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/how-to-create-best-pinterest-strategy-ecommerce\/","title":{"rendered":"How to create the best Pinterest strategy for ecommerce"},"content":{"rendered":"

In a lot of cases, many consumers only really know about a brand because of social media, so having an online presence on these platforms is essential as an ecommerce business.<\/strong><\/p>\n

Unlike other social media platforms, potential sales through Pinterest may be easier than you would originally think. Once you\u2019ve garnered a following and posted enough excellent content using the best practices covered in this guide, a lot of the work is already done. It allows a more \u201ccome and go\u201d approach for shoppers and seems to be an often-overlooked tool for ecommerce businesses.<\/p>\n

The image sharing and social media service, launched in 2010, has evolved immensely into the platform it is today.<\/p>\n

After mostly being used as a site in which users would garner inspiration for things like home d\u00e9cor and outfit styles, Pinterest has since become a platform in which businesses can directly link their pins to products on their website, and thus means that when users see something they like they can click through directly, allowing Pinterest to generate more traffic and sales for an ecommerce business.<\/p>\n

So, why use Pinterest?<\/h2>\n

Pinterest ecommerce stats:<\/h3>\n

Pinterest currently has a $50 average sales order<\/a>, which is higher than any other social media platform. On top of this, 93%<\/a> of the site\u2019s users say they use the platform to plan future purchases.<\/p>\n

87%<\/a> of the platform\u2019s users have bought a product because of Pinterest.<\/p>\n

97%<\/a> of searches on Pinterest aren\u2019t brand-related either, so focusing on using keywords in pin titles is an excellent way for your business to appear in searches.<\/p>\n

Users of the site are also three times<\/a> more likely to click on a business\u2019s website on Pinterest than any other social media platform, solidifying the idea that Pinterest is the place to be if your goal is to drive traffic to your website and your products lend themselves to visual inspiration.<\/p>\n

Not only this, but 91%<\/a> of people say that Pinterest is a positive place, and therefore users are more likely to purchase from businesses they find on positive platforms.<\/p>\n

One of Pinterest\u2019s biggest selling points is the fact that it brings in 33%<\/a> more referral traffic to user websites than Facebook, despite Facebook\u2019s 2.5 billion users.<\/p>\n

But what exactly is Pinterest\u2019s user audience?<\/p>\n