{"id":19034,"date":"2021-12-16T10:25:11","date_gmt":"2021-12-16T10:25:11","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-media-relations-why-is-thought-leadership-content-important-in-b2b-pr-and-marketing\/"},"modified":"2023-10-24T13:06:35","modified_gmt":"2023-10-24T13:06:35","slug":"why-thought-leadership-content-important-b2b","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/","title":{"rendered":"Why is thought leadership content important in B2B PR and marketing?"},"content":{"rendered":"<p>Thought leadership is a term often bandied around in marketing and PR, especially in B2B circles. But what does it really mean? How important is it? And how can organisations utilise it for the best possible outcomes?<\/p>\n<h2>What is thought leadership in public relations?<\/h2>\n<p>Thought leadership in PR is a strategy to get influential media coverage on the opinions of key people from within the brand or organisation. This means that their voice is heard by a relevant audience, with thought leadership designed to build trust and influence with potential customers\/clients, media and industry experts over time.<\/p>\n<p>Thought leadership content can be outworked in PR in a number of different ways, which can include:<\/p>\n<ul>\n<li>A key individual from the organisation providing \u2018expert\u2019 quotes or commentary to journalists or trade media on something relevant that is happening in the news, whether that\u2019s in print, online, or via a TV or radio interview.<\/li>\n<li>The key person producing their own \u2018thought leadership content\u2019 such as blogs, articles, whitepapers, talking-head videos, guest posts in relevant publications, newspaper columns, podcasts (as a host or guest) or webinars.<\/li>\n<li>The key individual writing a book on their area of expertise.<\/li>\n<li>The individual speaking\/presenting at seminars and conferences or being on roundtables or expert panels at industry events. This could also include being on judging panels for industry awards.<\/li>\n<\/ul>\n<h2>Why does thought leadership matter in PR?<\/h2>\n<p>Is there any evidence that someone becoming a thought leader has an impact on the business or organisation they represent? A <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-11\/US%202020%20Edelman-LinkedIn%20Thought%20Leadership%20Study.pdf\">2020 report<\/a> found that nearly half of B2B decision-makers spend at least an hour a week consuming thought leadership content and a similar number say that it influences their decisions. Another study indicates that around <a href=\"https:\/\/www.slideshare.net\/EdelmanInsights\/how-thought-leadership-impacts-b2b-demand-generation\">83% of buyers<\/a>\u00a0value the thought leadership content they find.<\/p>\n<p>In the B2B arena, where buying decisions are often made based on a wide range of different factors, using thought leadership to help increase brand awareness and foster trust within your target market can\u2019t be a bad thing. Many businesses, by their very nature, are risk-averse. Therefore, PR activity that reinforces the impression that your organisation is the \u2018real deal\u2019 and are true experts in your industry can be a game-changer.<\/p>\n<h2>The benefits of effective thought leadership content<\/h2>\n<p>With an effective thought leadership content strategy, the benefits can include:<\/p>\n<ul>\n<li>Increased brand awareness \u2013 your organisation gets a mention every time the key individual is referenced\/featured in the media.<\/li>\n<li>Building authoritative links \u2013 online publications will often link to the organisation that a thought leader represents, especially if they have an in-depth bio page on their website for that individual, containing information not found elsewhere, as this provides the reason to link. Links form a major part in helping to build an effective <a href=\"https:\/\/www.nobraineragency.co.uk\/services\/seo\">SEO<\/a> strategy.<\/li>\n<li>Building the brand narrative \u2013 having thought leaders within your organisation helps to ensure you\u2019re seen as a brand on the cutting edge of industry expertise, trailblazers within your field, and can assist with telling your story, especially concerning the future.<\/li>\n<li>It gives you a USP over competitors \u2013 being known as thought leaders can be a great way to help your organisation stand out from others and give potential buyers the differentiating factor they are looking for to help with their purchase decision.<\/li>\n<li>Attracting the best talent \u2013 people want to work for an employer who is a market leader, knowledgeable and progressive. They also want to see that an organisation they work for will value them as an individual and help them develop their own knowledge, skills and industry profile. A <a href=\"https:\/\/www.edelman.com\/expertise\/business-marketing\/2021-b2b-thought-leadership-impact-study\">2021 study<\/a> found that 50% of buyers believed that thought leadership content helped companies attract the best talent.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7507\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Interview.png\" alt=\"Interview\" width=\"800\" height=\"500\" \/><\/p>\n<h2>How to leverage thought leadership content in B2B PR<\/h2>\n<p>Having established how beneficial that effective thought leadership content can be to a business, it\u2019s important to make sure that your organisation leverages it in a way that stands the best chance of producing the best possible outcomes. It isn\u2019t something that happens overnight, but, over time, it is possible for key individuals within a business to become a real \u2018go-to person\u2019 for local, national and sometimes even global media on certain issues, which can help to amplify the brand, products or services and their other thought leadership activity.<\/p>\n<h3>Choose the right key individuals to produce thought leadership content<\/h3>\n<p>It\u2019s essential for anyone who will be representing your business to be someone who is:<\/p>\n<ul>\n<li>Passionate about what they do and what your business does<\/li>\n<li>An expert in their subject matter<\/li>\n<li>Already active in industry conversations, whether that\u2019s on social media, forums, through blogging or at in-person\/online industry events<\/li>\n<li><a href=\"https:\/\/www.nobraineragency.co.uk\/blog\/media-relations\/why-brands-should-have-media-trained-spokespeople\/\">Media trained<\/a> (or willing to be) and enjoys speaking in front of an audience<\/li>\n<li>A good communicator and able to effectively explain complex topics in simple terms<\/li>\n<li>Happy to represent the organisation and build the company brand as well as their own<\/li>\n<li>Critically-minded and willing to challenge established ways of doing things \u2013 taking things into potentially new territory and offering fresh insights on the wider industry as well as their niche<\/li>\n<\/ul>\n<p>Often, this person already holds a fairly senior position in the organisation, such as CEO, director or the business owner\/founder, but this isn\u2019t always the case.<\/p>\n<h3>Develop a proactive thought leadership content and PR strategy<\/h3>\n<p>Having a thought leadership strategy that has a strand which the key individual themself sets is important \u2013 as it\u2019s truly authentic and led by the real expert. They already have their finger on the pulse of the industry and have opinions on certain aspects of it. That doesn\u2019t mean that they wouldn\u2019t benefit from some ideas about different types and forms of content that can be produced, as well as specialist <a href=\"https:\/\/www.nobraineragency.co.uk\/services\/digital-pr\">digital PR<\/a> expertise when it comes to getting it in front of the right people. Whether that\u2019s guesting on a podcast, producing a whitepaper or research report, speaking at a conference or doing an interview about a specific topic, coverage gained here can be a great foundation to build on and provide evidence of expertise and a heightened profile for future opportunities too.<\/p>\n<p>As well as planning in opinion-led pieces that are not necessarily linked to certain dates, seasons or events, it\u2019s important to stay on top of things reactively as well.<\/p>\n<p>While some things that enter the news agenda can\u2019t be predicted, there is a lot that can be for most industries, and you can plan content and PR opportunities around this to some degree. For example, if you know that relevant regulatory legislation will be changing at a certain point in time (or is under review\/out for consultation), be ready with relevant content, quotes and pitches ahead of time whenever possible.<\/p>\n<h3>Reacting quickly to the changing news agenda<\/h3>\n<p>On days when something relevant does hit the news, whether it\u2019s a surprise budget announcement or something else completely unexpected, reacting quickly is key, and that\u2019s where experienced PR professionals with existing relationships at key publications and media can be worth their weight in gold. Getting in ahead of others and being available for comment or interview when needed can make a huge difference to whether you achieve coverage or not.<\/p>\n<h2>Thought leadership is about selling narrative, expertise and opinion, not products or services<\/h2>\n<p>Thought leadership content is about leveraging the expertise and opinions of a key individual to help build brand profile, along with media and audience trust, rather than pushing products or services, and the distinction here is important to help build and retain credibility. The good news, as mentioned earlier, is that thought leadership content does positively influence conversions too, as well as the many other benefits it can bring to an organisation. Once an individual\u2019s profile has been raised, and people find their opinions interesting, the rest generally follows automatically.<\/p>\n<p>If you want assistance with a thought leadership PR strategy or would like more information on media training for thought leadership activity, get in touch using the form below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thought leadership is a term often bandied around in marketing and PR, especially in B2B circles. But what does it really mean? How important is it? And how can organisations utilise it for the best possible outcomes? What is thought leadership in public relations? Thought leadership in PR is a strategy to get influential media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11,15,62],"tags":[],"class_list":["post-19034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-media-relations","category-traditional-pr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is thought leadership content important in B2B PR and marketing? - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is thought leadership content important in B2B PR and marketing?\" \/>\n<meta property=\"og:description\" content=\"Thought leadership is a term often bandied around in marketing and PR, especially in B2B circles. But what does it really mean? How important is it? And how can organisations utilise it for the best possible outcomes? What is thought leadership in public relations? Thought leadership in PR is a strategy to get influential media [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T10:25:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T13:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1557\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Rudd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraherself\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Rudd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\"},\"author\":{\"name\":\"Laura Rudd\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\"},\"headline\":\"Why is thought leadership content important in B2B PR and marketing?\",\"datePublished\":\"2021-12-16T10:25:11+00:00\",\"dateModified\":\"2023-10-24T13:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\"},\"wordCount\":1346,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png\",\"articleSection\":[\"Digital PR\",\"Media Relations\",\"Traditional PR\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\",\"url\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\",\"name\":\"Why is thought leadership content important in B2B PR and marketing? - No Brainer Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png\",\"datePublished\":\"2021-12-16T10:25:11+00:00\",\"dateModified\":\"2023-10-24T13:06:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png\",\"width\":1557,\"height\":715},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nobraineragency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital PR\",\"item\":\"https:\/\/www.nobraineragency.com\/category\/digital-pr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why is thought leadership content important in B2B PR and marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nobraineragency.com\/#website\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"name\":\"No Brainer Agency\",\"description\":\"Search-driven Content Agency\",\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nobraineragency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\",\"name\":\"No Brainer Agency\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"width\":928,\"height\":250,\"caption\":\"No Brainer Agency\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202\",\"name\":\"Laura Rudd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g\",\"caption\":\"Laura Rudd\"},\"description\":\"I\u2019ve worked in digital and content marketing for over 20 years, specialising in SEO since its inception. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on SEO and content marketing, where I\u2019m passionate about audience-first strategies that drive long-term organic performance.\",\"sameAs\":[\"https:\/\/www.nobraineragency.com\",\"https:\/\/www.linkedin.com\/in\/laurarudd\/\",\"https:\/\/x.com\/lauraherself\"],\"award\":[\"UK Search Awards\"],\"knowsAbout\":[\"SEO\",\"Content Marketing\",\"Digital Marketing\"],\"jobTitle\":\"Head of SEO & Content\",\"url\":\"https:\/\/www.nobraineragency.com\/author\/laura-rudd\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is thought leadership content important in B2B PR and marketing? - No Brainer Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/","og_locale":"en_GB","og_type":"article","og_title":"Why is thought leadership content important in B2B PR and marketing?","og_description":"Thought leadership is a term often bandied around in marketing and PR, especially in B2B circles. But what does it really mean? How important is it? And how can organisations utilise it for the best possible outcomes? What is thought leadership in public relations? Thought leadership in PR is a strategy to get influential media [&hellip;]","og_url":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/","og_site_name":"No Brainer Agency","article_published_time":"2021-12-16T10:25:11+00:00","article_modified_time":"2023-10-24T13:06:35+00:00","og_image":[{"width":1557,"height":715,"url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png","type":"image\/png"}],"author":"Laura Rudd","twitter_card":"summary_large_image","twitter_creator":"@lauraherself","twitter_misc":{"Written by":"Laura Rudd","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#article","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/"},"author":{"name":"Laura Rudd","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202"},"headline":"Why is thought leadership content important in B2B PR and marketing?","datePublished":"2021-12-16T10:25:11+00:00","dateModified":"2023-10-24T13:06:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/"},"wordCount":1346,"publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"image":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png","articleSection":["Digital PR","Media Relations","Traditional PR"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/","url":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/","name":"Why is thought leadership content important in B2B PR and marketing? - No Brainer Agency","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png","datePublished":"2021-12-16T10:25:11+00:00","dateModified":"2023-10-24T13:06:35+00:00","breadcrumb":{"@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#primaryimage","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NB-blog-thought-leadership-image.png","width":1557,"height":715},{"@type":"BreadcrumbList","@id":"https:\/\/www.nobraineragency.com\/digital-pr\/why-thought-leadership-content-important-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nobraineragency.com\/"},{"@type":"ListItem","position":2,"name":"Digital PR","item":"https:\/\/www.nobraineragency.com\/category\/digital-pr\/"},{"@type":"ListItem","position":3,"name":"Why is thought leadership content important in B2B PR and marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.nobraineragency.com\/#website","url":"https:\/\/www.nobraineragency.com\/","name":"No Brainer Agency","description":"Search-driven Content Agency","publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nobraineragency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.nobraineragency.com\/#organization","name":"No Brainer Agency","url":"https:\/\/www.nobraineragency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","width":928,"height":250,"caption":"No Brainer Agency"},"image":{"@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/d43ad9b298e532dfb827ca094387b202","name":"Laura Rudd","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84df1aefd25fd90429c4f88f416bbe453ccdf847d0509dd9b8fb6ae50d6ef736?s=96&d=mm&r=g","caption":"Laura Rudd"},"description":"I\u2019ve worked in digital and content marketing for over 20 years, specialising in SEO since its inception. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on SEO and content marketing, where I\u2019m passionate about audience-first strategies that drive long-term organic performance.","sameAs":["https:\/\/www.nobraineragency.com","https:\/\/www.linkedin.com\/in\/laurarudd\/","https:\/\/x.com\/lauraherself"],"award":["UK Search Awards"],"knowsAbout":["SEO","Content Marketing","Digital Marketing"],"jobTitle":"Head of SEO & Content","url":"https:\/\/www.nobraineragency.com\/author\/laura-rudd\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/comments?post=19034"}],"version-history":[{"count":1,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19034\/revisions"}],"predecessor-version":[{"id":19036,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/19034\/revisions\/19036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media\/19037"}],"wp:attachment":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media?parent=19034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/categories?post=19034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/tags?post=19034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}