{"id":18929,"date":"2021-08-03T10:54:00","date_gmt":"2021-08-03T10:54:00","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-4-ways-link-building-ecommerce\/"},"modified":"2023-10-24T13:14:23","modified_gmt":"2023-10-24T13:14:23","slug":"4-ways-link-building-ecommerce","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/4-ways-link-building-ecommerce\/","title":{"rendered":"4 ways to build quality links to your Ecommerce website"},"content":{"rendered":"

As those familiar with Search Engine Optimisation (SEO) will know, increasing the number of quality links that point from other websites to yours essentially acts as a vote of confidence in the eyes of search engines and can make a significant contribution to your organic online visibility as part of your SEO strategy.<\/p>\n

For ecommerce websites, this visibility online can have a huge impact on sales and therefore revenue, so finding effective ways to build links can make a tangible difference to SEO performance<\/a> and bring more of the right<\/strong> people, who have buying intent, to your website.<\/p>\n

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What is ecommerce link building?<\/h2>\n

Ecommerce link building is an essential part of SEO for retail websites<\/a>, with links from other authoritative websites to yours having a real influence on how search engines view the importance and value of your site to potential visitors. Links can also send relevant referral traffic to your site to boost sales directly.<\/p>\n

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What kind of links are most valuable for SEO?<\/h2>\n

Relevance and quality are at the heart of SEO<\/a> and the same goes for the most useful and valuable links to an ecommerce website. If the site linking to yours has a high level of domain authority (DA) themselves, and is highly relevant to what you sell, it can help to improve your authority with search engines too.<\/p>\n

Building great links with an appropriate context can have a strong correlation with increased rankings for relevant keywords and more organic traffic being driven to your website. By developing a strategy for link building that focuses on relevance and earning links from websites that your target audience are already influenced by, you can get the SEO benefit along with some potential new customers clicking through the link and making purchases on your site too.<\/p>\n

So how do you achieve this? We have compiled some tips below on how to develop a multi-strand link building strategy for your ecommerce business.<\/p>\n

Before you start, it\u2019s important to run a backlink report on your own site and, if possible, on some of your competitors too who have better SEO performance than you do, so you can use this as a benchmark and to help you to spot any opportunities for your own brand. You can use tools such as SEMRUSH<\/a>, Ahrefs<\/a> or Moz<\/a> for this, which all have cheap or free trial versions available if you don\u2019t have an existing subscription.<\/p>\n

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1.\u00a0\u00a0\u00a0 Creating content worth linking to<\/h2>\n

For some ecommerce brands, creating content assets that are link-worthy might feel a little alien because the focus isn\u2019t necessarily directly on driving immediate conversions. However, it can be possible for the right kind of content to not only contribute to the business by earning ecommerce links, but also drive organic traffic, increase brand awareness, and act a strong trust signal to aid conversions all-in-one. Making the most of this content to maximise the benefit to the business in as many areas as possible is a great way to get the best ROI and make the time and effort of creating it even more worthwhile.<\/p>\n

Some examples of this kind of content could be a unique take on a tool or calculator that you have created, for example:<\/p>\n

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Hilarys\u2019 Sleep Calculator<\/a><\/h3>\n

\"Hilarys\u2019<\/p>\n

A graphic or piece of visual content, such as:<\/p>\n

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Shoezone\u2019s Top 10 Instagrammable walks in the UK<\/a><\/h3>\n

\"Shoezone\u2019s<\/p>\n

A newsworthy take on your own data, research, customer polls or surveys, such as:<\/p>\n

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Very\u2019s Top 10 fashion moments<\/a><\/h3>\n

\"Very\u2019s<\/p>\n

Now, creating the content is only part of the task \u2013 it\u2019s letting the right people know about it that can be a real driver of link gains. With a well-optimised page hosting your content, you can expect organic traffic to build over time on its own if it\u2019s on a subject people are searching for, but in order to jumpstart this, you\u2019ll need to tell the right people that the content exists, why it\u2019s so great and where it is.\u00a0 That is where Digital PR and outreach really comes into its own.<\/p>\n

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2.\u00a0\u00a0\u00a0 Utilising Digital PR for ecommerce links<\/h2>\n

Whether you have a piece of unique and useful content that you want to specifically build links to on your site, or you simply want to gain links to your domain from relevant sites that also influence your target audience and build brand awareness, digital PR<\/a> can play a big role in this.<\/p>\n

In order to gain links from the press, trade media or other relevant websites, you\u2019ll need to ensure you have a compelling pitch that quickly tells the relevant person what the story\/content is, why it\u2019s relevant to their audience and give them a reason to include a link when they cover it.<\/p>\n

Find out more about digital PR and how it can help build SEO backlinks<\/a>.<\/p>\n

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3.\u00a0\u00a0\u00a0 Leveraging experts within your business to gain ecommerce links<\/h2>\n

Every business has a story, and the team behind it can be a great asset when it comes to earning ecommerce links through creating angles and stories that could include:<\/p>\n