{"id":18912,"date":"2021-07-19T07:30:00","date_gmt":"2021-07-19T07:30:00","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-uncategorised-seo-digital-pr-first-six-months\/"},"modified":"2023-10-24T13:15:42","modified_gmt":"2023-10-24T13:15:42","slug":"seo-digital-pr-first-six-months","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/seo-digital-pr-first-six-months\/","title":{"rendered":"An SEO\u2019s story: 6 things I\u2019ve learnt from the world of digital PR"},"content":{"rendered":"

I\u2019ve been working in the digital marketing world for over 20 years now, and time really has flown. But during those two decades, I\u2019ve worked in a huge variety of roles and industries. SEO became part of my day job waaay<\/em> back when keyword stuffing was a thing (it hurts to even think about that now).<\/strong><\/p>\n

Since then, the world of SEO has evolved so fast and spectacularly, becoming an established industry, and in recent years, a career specialism. Plus, there\u2019s an amazing community that\u2019s filled with inspiring thought leaders (and to my delight, a huge number of women (hello Women in Tech SEO)).<\/p>\n

My adventures in SEO mirrored that evolution. From a beginner back in the day, to where I am now, leading the SEO arm of a fantastic digital PR and SEO agency<\/a> \u2013 and I\u2019ve loved every second.<\/p>\n

As I said, I\u2019ve worked in a lot of industries, with brands large and small, but joining No Brainer is 100% one of the most exciting career moves I\u2019ve made. PR was mysterious, and the magic of Digital PR + SEO had me well and truly hooked. So, when the opportunity came along, especially with the amazing bunch at No Brainer, I grabbed the opportunity with both hands.<\/p>\n

It has now been over six months since I became a \u201cNo Brainer\u201d, and it has been an eye-opening experience – and education. Here\u2019s what I\u2019ve learned\u2026<\/strong><\/p>\n

\u00a0<\/p>\n

1. The audience matters most<\/h2>\n

This isn\u2019t new to me. It\u2019s at the core of what I believe about marketing, and I still get a huge kick out of it. 50% of my role at No Brainer is insights, leveraging them to deliver the very best campaigns and strategies. It wasn\u2019t new to No Brainer either, the entire team just gets it, so continuing that adventure with them has been thrilling.<\/p>\n

However, what is new is that it\u2019s reshaped my approach to outreach strategies<\/a>. I\u2019ve observed what journalists will and will not engage with, how to get the most from each piece, but also how important it is to reach out to the right<\/em> outlets.<\/p>\n

Insights is fundamental to understanding that, especially building target personas, then continuing to expand our understanding from there. All that juicy data creates audience-focused campaigns that are delivering amazing results for our clients.<\/p>\n

\u00a0<\/p>\n

2. Relationships and collaboration is key<\/h2>\n

We know the very best digital PR is impactful, delivers to objectives, but is also measurable \u2013 whether that\u2019s via AMEC<\/a>, SEO tools or even good old Google Analytics.<\/p>\n

From initial briefing and brainstorming ideas, having SEO and market insights, keywords, and link building targets as the foundation of a strategy is vital to the success of any campaign.<\/p>\n

Key to great PR is relationships and collaboration. Hands up, I\u2019m no \u201cPR pro\u201d, but my work as an SEO is important for the team that are the pros, and of course, for our clients too. So, ensuring the right people are in the room from day one helps you achieve the very best for all involved.<\/p>\n

\u00a0<\/p>\n

3. Making time for fun<\/h2>\n

Working at a digital PR agency<\/a>, you can get caught up in the daily cycle of deadlines and meetings. So, having time to reflect and let your hair down is key.<\/p>\n

No Brainer genuinely believes and encourages real work\/life balance, so you can switch off and reboot. But it\u2019s also important to take time as a team to celebrate the highs, and just connect with each other. Whether it\u2019s grabbing a brew and chewing the fat, having a few cocktails after work, a movie night, or even bigger things (like paintballing!). We all need time to laugh.<\/p>\n

This time re-energises you, gives you a little boost, and adds to your well-being. Something we all need every now and again!<\/p>\n

\u00a0<\/p>\n

4. Don\u2019t panic<\/h2>\n

Crisis communications<\/a> seems terrifying from the outside. But, being a bystander, watching the comms person responsible for it, well, it\u2019s like they\u2019re standing in the eye of a storm. They\u2019re calm, collected, and know how to untangle even the most complex or sensitive situation. It\u2019s quite something to behold!<\/p>\n

If anything, it\u2019s taught me that in a crisis you need to take a deep breath, stand back and looking at the bigger picture, and importantly, read the room. Then put out the fires strategically \u2013 like a fire-fighter would. Working to contain the situation, controlling the spread, before finally putting it out altogether. Those relationships, understanding of the audience, as well as insights, are vital to cracking it.<\/p>\n

Sticking with that analogy, once the fire is out, understand what caused it and how to prevent it (if possible) in future. Then start to assess the damage. Has it impacted brand sentiment\/affinity? Is there a lasting impact? How can any damage be reversed?<\/p>\n

It has given me a new perspective on things, and a deeper appreciation for those working behind the scenes in a PR crisis!<\/p>\n

\u00a0<\/p>\n

5. PR is hard<\/h2>\n

For those who haven\u2019t been too involved in SEO, they\u2019d be forgiven for thinking that it\u2019s a bit of a dark art. That SEO folk simply magic-up results – but it takes a lot of behind-the-scenes elbow-grease, hours tinkering with code and staring at data on-screen, along with an inconceivable number of hours in meetings to drive things forward.<\/p>\n

PR is similar. It\u2019s bloody hard.<\/strong><\/p>\n

I think I\u2019ve shared this GIF a million times with the team since joining, but when I watch them do their thing, it\u2019s like watching the Jedi in Star Wars.<\/p>\n

\"Jedi<\/p>\n

I was under no illusion that being an expert in PR was truly earned<\/em>. But the depth of skill, best practices and methods, tactics, and strategies (for a huge range and types of PR). They push things forward, while never taking their eye of the ball with important relationships – constantly building and maintaining them. And there\u2019s so much more I\u2019m still learning about.<\/p>\n

With PR, I\u2019d quite happily hold my hands up and say that I\u2019d have no idea on even where to start. But during these last six months, I\u2019ve been in awe of how our wonderful bunch of PR experts<\/a> do what they do daily.<\/p>\n

\u00a0<\/p>\n

6. PR is hugely valuable<\/h2>\n

Again, this isn\u2019t my first rodeo. I was always aware of the power of digital PR<\/a>, but now I\u2019m its biggest fan. It makes the SEO side of me rub its hands together like some sort of movie villain \u2013 the quality of backlinks that good digital PR<\/a> can generate is gold dust, and the fact the link will be placed with an outlet that\u2019s relevant and meaningful<\/em> to the target audience means it\u2019ll deliver much more than just link equity.<\/p>\n

I\u2019ve seen conversions\/sales spike for some of our clients by over 100% for a set period and traffic jump by hundreds of percent.<\/p>\n

Now, it isn\u2019t just all about the SEO win. For our clients, gaining coverage for their brand is a big thing. Whether it\u2019s to bolster brand visibility and sentiment, make waves about their latest product, or establish them as thought leaders and experts.<\/p>\n

There are so many ways that PR helps brands, large and small, and I\u2019m loving working at an amazing <\/strong>digital PR agency<\/strong><\/a>, using insights to demonstrate the great stuff that\u2019s happening!<\/strong><\/p>\n

\u00a0<\/p>\n

The next six months<\/h2>\n

It\u2019s an incredibly exciting time at No Brainer. We\u2019re growing, big time. From new clients, to expanding the team. I can\u2019t wait to see what the next six months hold for us all, and the wonderful new things I\u2019m going to learn while helping to shape and continue to expand our SEO offering. I\u2019ll keep you posted!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been working in the digital marketing world for over 20 years now, and time really has flown. But during those two decades, I\u2019ve worked in a huge variety of roles and industries. SEO became part of my day job waaay back when keyword stuffing was a thing (it hurts to even think about that […]<\/p>\n","protected":false},"author":1,"featured_media":18915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53,11,1],"tags":[],"class_list":["post-18912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-pr","category-seo"],"acf":[],"yoast_head":"\nAn SEO\u2019s story: 6 things I\u2019ve learnt from the world of digital PR - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/seo-digital-pr-first-six-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An SEO\u2019s story: 6 things I\u2019ve learnt from the world of digital PR\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been working in the digital marketing world for over 20 years now, and time really has flown. 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