{"id":18588,"date":"2020-08-20T21:39:00","date_gmt":"2020-08-20T21:39:00","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-content-marketing-five-of-the-best-examples-of-creative-b2b-pr-campaigns\/"},"modified":"2025-06-25T11:54:49","modified_gmt":"2025-06-25T11:54:49","slug":"five-of-the-best-creative-b2b-pr-campaigns","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/five-of-the-best-creative-b2b-pr-campaigns\/","title":{"rendered":"Five of the best examples of creative B2B PR campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18588\" class=\"elementor elementor-18588\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-267242bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"267242bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfcb6dc\" data-id=\"cfcb6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b81c7c9 elementor-widget elementor-widget-text-editor\" data-id=\"b81c7c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>B2B PR doesn&#8217;t have to be boring<\/h2><p>Business to business (B2B) PR and marketing have a bit of a bad rep when it comes to being creative. It\u2019s often seen as being boring or cookie-cutter, and whilst that can be true of some organisations and their approach to B2B <a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/\">Digital PR<\/a> and other marketing channels, including <a href=\"https:\/\/www.nobraineragency.com\/social-marketing\/\">social media<\/a>, that doesn\u2019t have to be the case for your business.<\/p><p><strong>Here are five of our favourite examples of creative B2B PR campaigns that will change the way you think\u2026<\/strong><\/p><h2>1. IBM\u2019s Every Second Counts campaign<\/h2><p>IBM\u2019s award-winning\u00a0<a href=\"https:\/\/www.ibmoriginals.com\/everysecondcounts\">Every Second Counts<\/a>\u00a0campaign targeted Chief Information Officers and IT leaders, encouraging them to tackle the topic of data breaches and cybersecurity.<br \/><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nsaJBoktUAo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>Centred around a pair of short films showcasing the importance of having a rapid cyber recovery plan in place, their aim was to educate businesses on cyber disruption through the use of real-life stories.<\/p><p>Accompanying content included promotional video trailers, GIFs, infographics and social tiles that were activated on Facebook, Twitter and LinkedIn. Targeting CIOs and IT leaders, the content drove people to the campaign landing page, which featured the full videos. This activity was aligned with a series of thought-leadership articles in online outlets frequented by their target audience.<\/p><p>The films and content were created in collaboration with technical experts and consultants &#8211; this partnership between the creative and intelligence teams meant the stories were grounded in real-life issues and processes and were brought to life in an engaging way. The campaign was activated through the right channels, targeting the desired audience; bringing creativity and data together.<\/p><h2>2. Hectare\u2019s Tudder \u2013 Tinder for Cows<\/h2><p>Tinder for Cows? Yes, you read that correctly! Hectare wanted to raise awareness of their platform to sell livestock, letting farmers find and trade breeding animals online. As well as helping to reduce costs in the process, they also wanted to dispel the myth that farming is an industry in the dark ages and prove that technology plays a major part in modern farming.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2814 size-large\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/SMLS-Jan19-051.jpg\" alt=\"Tudder - Tinder for Cows\" width=\"640\" height=\"427\" \/><\/p><p><a href=\"https:\/\/sellmylivestock.com\/blog\/tudder-the-matchmaking-app-for-cattle\">Tudder<\/a>\u00a0was born.\u00a0 It allows farmers to swipe left or right on profiles of real-life cows and bulls, complete with mooing sounds and their perfect profile pics. As part of the launch, Valentine\u2019s cards were sent to journalists to get their attention, along with a fun video on how to use Tudder.<\/p><p>The campaign resulted in worldwide media coverage with features running in outlets like The Guardian, New York Post, the BBC and James Corden\u2019s The Late Late Show.<\/p><h2>3. StoreKit\u2019s Pint Map of London<\/h2><p>Map of London Underground by the Cheapest Pint\u00a0which combined both B2B PR and consumer outreach.<\/p><p>Their idea was to build a map showing the cheapest pint in an independent pub closest to every tube station in London. As part of their research, they (one person on the team, actually) contacted 263 pubs in London and asked them about their cheapest and most popular pint.<\/p><figure id=\"attachment_2815\" aria-describedby=\"caption-attachment-2815\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2815\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Alternative-Map-display-768x527-1.png\" alt=\"Cheapest pint map of London\" width=\"768\" height=\"527\" \/><figcaption id=\"caption-attachment-2815\" class=\"wp-caption-text\">The <a href=\"https:\/\/cdn.storekit.com\/wp-content\/uploads\/2019\/07\/London-Tube-Map-3x-Pint-Shaped.png\" target=\"_blank\" rel=\"noopener\">Map of London Underground by the Cheapest Pint by StoreKit<\/a><\/figcaption><\/figure><p>This act in itself put StoreKit on the radar of hundreds of pub owners \u2013 their exact target audience and was a great way to start the conversation. Once they published the map, their research was also extensively covered in consumer news media, putting their brand name in front of thousands of people including, once again, their target audience of pub owners. This PR outreach also helped to significantly boost their website authority and organic search (<a href=\"https:\/\/www.nobraineragency.com\/seo\/\">SEO<\/a>) performance.<\/p><p>The findings from this research are really interesting \u2013 from the cheapest pint to the most expensive, the nearest and furthest pubs and the best drinking line. So, if you\u2019re in London, feeling thirsty and want to save some pennies, check out their blog for tips.<\/p><h2>4. Shutterstock\u2019s Fyrestock video<\/h2><p>Shutterstock has an ongoing global campaign; \u201cIt\u2019s not stock, it\u2019s Shutterstock\u201d, aiming to shift perceptions around stock imagery. They\u2019ve created a series of promotional videos using their own stock footage, aiming to prove that content created with stock footage and imagery can be both low-budget and high-quality.<\/p><p>As part of this, they tap into current trends and popular culture, with videos inspired by Game of Thrones and Stranger Things, along with the PR and social media disaster that was Fyre Festival.<\/p><p>Shutterstock leveraged the buzz around this and utilised it as part of their wider campaign. They created their own <a href=\"https:\/\/www.shutterstock.com\/blog\/shutterstock-fyrestock-fyre-festival-video\">Fyrestock<\/a> video using only their own stock footage and parodied the promo video for Fyre Festival. It racked up over 2 million video views across all social channels in the first week alone.<\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/E5mz0wb7wi4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>It\u2019s a great example of a brand jumping on real-world hot topics to stay relevant, as well as showcasing a bit of playfulness, whilst ensuring its content stayed aligned to a wider strategy and message.<\/p><h2>5. #LifeInsideDropbox<\/h2><p>Dropbox has several great B2B PR campaigns, but one that really stands out is their #LifeInsideDropbox employee engagement campaign.<\/p><p>As part of an ongoing initiative to showcase company culture and attract new talent, Dropbox created the hashtag #LifeInsideDropbox, which was brought to life through both user-generated content as well as company-owned content.<\/p><p>Content frequently features their employees and focuses not just on their work-life but also on their personal passions, showcasing the people and personalities behind the brand. To ensure the content stands out on social media feeds posts tend to include striking visuals, photo collages and videos. Take a look at the example below&#8230;<\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/_HQ-PNnuuCA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>Employer branding and attracting the best talent is a PR activity that is often overlooked by organisations, but people are key to the success of any business, so this should still be a target audience, even if you aren\u2019t currently recruiting. It also shows potential partners what your values are and builds personal resonance with the brand.<\/p><h2>Bring some creativity to your B2B campaigns<\/h2><p>Hopefully, these examples of creative campaigns have inspired you to think differently about B2B PR \u2013 it can (and should) be fun and engaging! But it also has the power to drive fantastic return on investment, whether it includes <a href=\"https:\/\/www.nobraineragency.com\/digital-pr\/5-reasons-traditional-pr-digital\/\">traditional PR, digital PR<\/a> or a combination of both.<\/p><p>There\u2019s no limit to how creative you can be, just make sure it\u2019s relevant to your brand and resonates well with your audience.<\/p><p>B2B audiences are no different to other purchasing audiences &#8211; every purchase decision has an element of emotion attached to it.<\/p><p>People seek out a human connection to businesses they want to do business with, they want to see personality-filled campaigns and companies that align to their values.<\/p><p>So, when you\u2019re planning your next B2B campaign ask yourself, if you didn\u2019t work for the company, would you be interested in this content?<\/p><p><strong>And if you need an objective opinion \u2013 <a href=\"https:\/\/www.nobraineragency.com\/contact\/\">get in touch<\/a>, we\u2019re always honest and we know what works\u2026 And what doesn\u2019t!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business to business (B2B) PR and marketing have a bit of a bad rep when it comes to being creative. It\u2019s often seen as being boring or cookie-cutter, and whilst that can be true of some organisations and their approach to B2B PR and marketing, that doesn\u2019t have to be the case for your business.<\/p>\n","protected":false},"author":1,"featured_media":18589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,11,62],"tags":[66],"class_list":["post-18588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digital-pr","category-traditional-pr","tag-best-worse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five of the best examples of creative B2B PR campaigns - No Brainer Agency<\/title>\n<meta name=\"description\" content=\"Discover 5 standout B2B PR examples - from bold stunts to clever B2B campaigns, showing how businesses can grab attention and drive results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/five-of-the-best-creative-b2b-pr-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five of the best examples of creative B2B PR campaigns\" \/>\n<meta property=\"og:description\" content=\"Discover 5 standout B2B PR examples - 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