{"id":19200,"date":"2022-09-12T15:33:20","date_gmt":"2022-09-12T15:33:20","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-britains-favourite-cake-revealed\/"},"modified":"2025-01-27T11:59:10","modified_gmt":"2025-01-27T11:59:10","slug":"britains-favourite-cake-revealed","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/britains-favourite-cake-revealed\/","title":{"rendered":"Revealed: Britain\u2019s favourite cakes"},"content":{"rendered":"\n

September marks the return of many of the UK\u2019s favourite reality television programmes, including Strictly Come Dancing, RuPaul\u2019s Drag Race UK and the highly anticipated Great British Bake Off, which sifts back onto our screens this Tuesday for a delicious 13th<\/sup> series.<\/p>\n\n\n\n

To mark the return of Great British Bake Off, we have issued new Google search data revealing the UK\u2019s favourite cake, and the results are off the tarts.<\/p>\n\n\n\n

Our report dives into data on the most popular cakes to consume and recipes to whip up in the kitchen, as well as the regions and origins of popular sweet treats.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Revealed\u2026 the UK\u2019s top 10 favourite cakes:<\/strong><\/h2>\n\n\n\n
    \n
  1. Banana bread<\/li>\n\n\n\n
  2. Victoria sponge<\/li>\n\n\n\n
  3. Chocolate cake<\/li>\n\n\n\n
  4. Red velvet cake<\/li>\n\n\n\n
  5. Sticky toffee pudding<\/li>\n\n\n\n
  6. Carrot cake<\/li>\n\n\n\n
  7. Cheesecake<\/li>\n\n\n\n
  8. Flapjack<\/li>\n\n\n\n
  9. Bakewell tart<\/li>\n\n\n\n
  10. Coffee and walnut cake<\/li>\n<\/ol>\n\n\n\n

    When compared to 30 family favourites, the data revealed that banana bread is the most highly searched cake in the UK, as well as the most searched for recipe \u2013 reaching around 165,000 monthly searches.<\/p>\n\n\n\n

    The nation\u2019s second favourite cake, the Victoria sponge, has seen a re-surge in popularity in the past year. Google searches spiked<\/a> during the Queen\u2019s Jubilee bank holiday weekend this year, as more and more Brits were dropping it like it was hot.<\/p>\n\n\n

    The UK\u2019s favourite cakes in numbers:<\/strong>\u00a0<\/strong><\/h2>\n

    We analysed data from Google\u2019s Keyword Planner to assess which is the most popular cake in the UK.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Rank<\/strong><\/td>\nCake<\/strong><\/td>\nMonthly search volume<\/strong><\/td>\n<\/tr>\n
    1<\/td>\nbanana bread<\/td>\n74000<\/td>\n<\/tr>\n
    2<\/td>\nvictoria sponge<\/td>\n74000<\/td>\n<\/tr>\n
    3<\/td>\nchocolate cake<\/td>\n49500<\/td>\n<\/tr>\n
    4<\/td>\nred velvet cake<\/td>\n40500<\/td>\n<\/tr>\n
    5<\/td>\nsticky toffee pudding<\/td>\n40500<\/td>\n<\/tr>\n
    6<\/td>\ncarrot cake<\/td>\n27100<\/td>\n<\/tr>\n
    7<\/td>\ncheesecake<\/td>\n27100<\/td>\n<\/tr>\n
    8<\/td>\nflapjack<\/td>\n22200<\/td>\n<\/tr>\n
    9<\/td>\nbakewell tart<\/td>\n18100<\/td>\n<\/tr>\n
    10<\/td>\ncoffee and walnut cake<\/td>\n18100<\/td>\n<\/tr>\n
    11<\/td>\nchocolate fudge cake<\/td>\n14800<\/td>\n<\/tr>\n
    12<\/td>\nmadeira cake<\/td>\n14800<\/td>\n<\/tr>\n
    13<\/td>\nBlack forest gateau<\/td>\n12100<\/td>\n<\/tr>\n
    14<\/td>\napple pie<\/td>\n12100<\/td>\n<\/tr>\n
    15<\/td>\nchristmas cake<\/td>\n12100<\/td>\n<\/tr>\n
    16<\/td>\ndoughnuts<\/td>\n12100<\/td>\n<\/tr>\n
    17<\/td>\nbrownie<\/td>\n9900<\/td>\n<\/tr>\n
    18<\/td>\ncoffee cake<\/td>\n9900<\/td>\n<\/tr>\n
    19<\/td>\nfruit cake<\/td>\n9900<\/td>\n<\/tr>\n
    20<\/td>\nswiss roll<\/td>\n9900<\/td>\n<\/tr>\n
    21<\/td>\nchelsea bun<\/td>\n8100<\/td>\n<\/tr>\n
    22<\/td>\nangel cake<\/td>\n6600<\/td>\n<\/tr>\n
    23<\/td>\nBattenberg Cake<\/td>\n5400<\/td>\n<\/tr>\n
    24<\/td>\nlemon drizzle<\/td>\n5400<\/td>\n<\/tr>\n
    25<\/td>\nchocolate log<\/td>\n2900<\/td>\n<\/tr>\n
    26<\/td>\nfairy cake<\/td>\n2900<\/td>\n<\/tr>\n
    27<\/td>\nblueberry muffin<\/td>\n1600<\/td>\n<\/tr>\n
    28<\/td>\ntraybake<\/td>\n1600<\/td>\n<\/tr>\n
    29<\/td>\nfondant fancy<\/td>\n880<\/td>\n<\/tr>\n
    30<\/td>\nchocolate muffin<\/td>\n480<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

    Where do Britain\u2019s favourite cakes come from?
    <\/strong><\/h2>\n

    British cakes account for 50% of the nation\u2019s top 10 favourite bakes, including classics such as Victoria sponge, sticky toffee pudding, flapjack, Bakewell tart and coffee and walnut cake.<\/p>\n

    However, when it comes to cake and baking, it seems that Brits like to take inspiration from overseas, with the remaining 50% of the top ten bakes coming from countries outside the UK.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Bake<\/strong><\/td>\nOrigin<\/strong><\/td>\n<\/tr>\n
    Banana bread<\/td>\nAmerica<\/td>\n<\/tr>\n
    Victoria sponge<\/td>\nUK<\/td>\n<\/tr>\n
    Chocolate cake<\/td>\nAmerica<\/td>\n<\/tr>\n
    Red velvet cake<\/td>\nAmerica<\/td>\n<\/tr>\n
    Sticky toffee pudding<\/td>\nUK<\/td>\n<\/tr>\n
    Carrot cake<\/td>\nFrance<\/td>\n<\/tr>\n
    Cheesecake<\/td>\nAncient Greece<\/td>\n<\/tr>\n
    Flapjack<\/td>\nUK<\/td>\n<\/tr>\n
    Bakewell tart<\/td>\nUK<\/td>\n<\/tr>\n
    Coffee and walnut cake<\/td>\nUK<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    American-born banana bread tops the list as UK\u2019s favourite <\/strong><\/h2>\n

    We became all too familiar with Britain\u2019s most beloved cake during lockdown, with searches for reaching an all-time high back in April 2020<\/a>. Yep, you guessed it!<\/p>\n

    According to Google Trends, banana bread<\/strong> is the most popular cake among Brits. Thought by many to be a UK staple, surprisingly, banana bread was first founded in America, making its debut in the 1933 cookery book \u2018Balanced Recipes\u2019.<\/p>\n

    The UK\u2019s favourite baking recipes <\/strong><\/h2>\n

    1. Banana bread
    2. Brownies
    3. Flapjack
    4. Carrot cake
    5. Cheesecake
    6. Chocolate cake
    7. Victoria sponge
    8. Christmas cake
    9. Apple pie
    10. Red velvet cake<\/p>\n

    The pie-opening data also reveals that more and more Brits are rising to the occasion, as search for cake recipes such as \u2018Victoria sponge recipe\u2019 succeed over searches for the cake itself, with 726,150 average monthly searches for recipes vs a modest 544,560 for cake.<\/p>\n