{"id":18853,"date":"2016-06-14T13:13:47","date_gmt":"2016-06-14T13:13:47","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-content-marketing-the-converged-approach-isnt-the-best-way-its-the-only-way\/"},"modified":"2023-10-24T14:56:17","modified_gmt":"2023-10-24T14:56:17","slug":"converged-approach-the-only-way","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/seo\/converged-approach-the-only-way\/","title":{"rendered":"The \u2018Converged\u2019 approach isn\u2019t the best way; it\u2019s the only way"},"content":{"rendered":"

Unlike \u2018Converged\u2019, the words Public Relations, Marketing and Advertising are engrained in the corporate psyche. They\u2019ve been part of the lexicon of business for decades. They\u2019re words that wouldn\u2019t look out of place on an episode of Mad Men. People understand exactly what they are.<\/p>\n

Even though we\u2019re only a year old, we\u2019ve been asked countless times to help companies who need a PR, a Social or a Marketing strategy. It\u2019s usually one of those. But, more often then not, we come out agreeing the path forward is a very different one.<\/p>\n

How we do \u2018Converged\u2019<\/h2>\n

In our opinion \u2013 and I\u2019m sure we\u2019ve bored people to tears about this in our first year of operation \u2013 the very best communications campaigns are\u00a0converged.\u00a0That\u2019s why we live and breathe Bought, Owned, Shared and Earned\u00a0(BOSE) principles<\/a>\u00a0\u2013 have a look at our\u00a0infographic on this page to see exactly what that is and how they work together.<\/p>\n

\"\"<\/p>\n

Put simply, great storytelling should work across your bought, shared, owned and earned channels. The content we produce with our clients is interesting, sharable and usable across all the channels at our disposal. Ensuring business stories are delivered through clients\u2019 owned channels like websites, shared channels like blogs and social handles and earned activity (new-world PR, online and offline) can deliver results you wouldn\u2019t believe. The good thing is, we can measure it. We can prove it works.<\/p>\n

We help our clients choose the right channels to reach the people they want to connect with. They know they can trust us to recommend the best approach and, together, we are able to hit our shared objectives simply by telling their story better\u2026. to the right people, in the right places and at the right times.<\/p>\n

The circle in the middle of the infographic is No Brainer and our clients, collaborating to create a calendar of stories that give us the chance to showcase their company to the world \u2013 both on and off line and through channels that make sense.<\/p>\n

If you ever want to speak to us about how we can help you deliver integrated communications across your organisation, please feel free to get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":4,"featured_media":18622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,11,54,1,14],"tags":[],"class_list":["post-18853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digital-pr","category-influencer-marketing","category-seo","category-social"],"acf":[],"yoast_head":"\nThe \u2018Converged\u2019 approach isn\u2019t the best way; it\u2019s the only way - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/seo\/converged-approach-the-only-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u2018Converged\u2019 approach isn\u2019t the best way; it\u2019s the only way\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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