{"id":18874,"date":"2021-02-25T11:02:53","date_gmt":"2021-02-25T11:02:53","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-why-your-business-needs-digital-pr\/"},"modified":"2023-10-24T13:17:37","modified_gmt":"2023-10-24T13:17:37","slug":"why-your-business-needs-digital-pr","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/digital-pr\/why-your-business-needs-digital-pr\/","title":{"rendered":"Why your business needs digital PR"},"content":{"rendered":"

If you\u2019re determined to catapult your brand into the spotlight, generate leads, convert or influence sales or maybe get big news outlets talking about your business or product, then digital PR<\/a> could be what your business is missing.<\/p>\n

There are plenty of tactical ways to drive results for your brand, but none of them are even half as effective in achieving your goals and KPIs like a data-driven, search-first, digital PR strategy.<\/p>\n

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What\u00a0is\u00a0<\/em>digital PR?<\/h2>\n

Considering when I tell a lot of people I work in PR, and they think I mean advertising, it\u2019s fair to say that those of us who work in PR have a hard enough time explaining the various strands of what we do, so I\u2019ll do my best to keep this brief\u2026<\/p>\n

Digital PR is not<\/strong> simply \u2018link building\u2019, and PR professionals, SEO experts and marketers are generally working hard to debunk this myth. The reality is that it\u2019s so much more than this!<\/p>\n

In a nutshell, digital PR brings together the strands of traditional PR with the more technical aspect of SEO<\/a>, but all built on data, resulting in measurable and impactful campaigns.<\/p>\n

Our Creative Intelligence\u00a9 model perhaps describes this approach best:<\/p>\n

“Digital PR campaigns combine the creative element of content marketing and traditional PR, supplemented by the data brought about from careful Search Engine Optimisation and target audience analysis to create engaging campaigns with demonstrable ROI.”<\/b><\/p><\/blockquote>\n

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What makes a good digital PR campaign?<\/h2>\n

Digital PR can have several different objectives and no two campaigns are the same, but in my view a good digital PR campaign is one which produces the maximum benefit for the brand across as many digital channels as possible, to give a great return on investment.<\/p>\n

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Examples of digital PR in practice<\/h2>\n

Before I go any further, it might be helpful to put digital PR into some terms we can all understand, because right now it may well still sound like just another bullshit marketing term.<\/p>\n

Park Dean Resorts: Every Country\u2019s Favourite Disney Plus Film: Revealed<\/h3>\n

Park Dean Resorts worked on a campaign mapping out Every Country\u2019s Favourite Disney Plus Film<\/a>. They recognised a trending topic and responded.<\/p>\n

With the new launch Disney+ coinciding with the first lockdown and so many of us staying indoors watching films, streaming sites were certainly a hot topic in many households. The clever people at Park Dean identified this; reviewed the data; linked it to their services and the rest was history.<\/p>\n

The theory was simple; they took to Google to find out which Disney films had the highest search volume in different countries, then transformed this into a handy infographic giving the Disney lowdown by location.<\/p>\n

Diving deeper into the data (try saying that after a few drinks!), Park Dean also listed the UK\u2019s top 10 Disney films (with Avatar somehow claiming top spot?!). This resulted in significant media coverage and was a brilliant brand building activity.<\/p>\n

So, let\u2019s take a look at how they did it\u2026<\/p>\n

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\"World
Source: Park Dean Resorts<\/a><\/figcaption><\/figure>\n<\/div>\n

1. Methodology<\/h3>\n

They used Google Ad Words to secure the data needed to back up their claims.<\/p>\n

2. Sharing the data<\/h3>\n

They created a map (and accompanying series of infographics showing the data in more detail) to present their findings in an appealing, eye-catching way \u2013 this is an asset that any journalist would be hard pressed to pass up on sharing!<\/p>\n

3. Media outreach<\/h3>\n

They shared the story with outlets that their potential customers might read. You may not have Inside the Magic<\/a> or Travel + Leisure<\/a> bookmarked, but you can guarantee anyone booking a holiday to Disney World would likely visit their sites.<\/p>\n

4. The results<\/h3>\n

From taking a little look at Google trends, the results from this campaign speak for themselves. With the travel company\u2019s Disney data being issued in June, we can see a significant spike in searches of \u2018Park Dean Resorts\u2019 during this timeframe, and importantly quality backlinks that drive growth in their own ranking power \u2013 a decent result for a travel company in the middle of a pandemic, I think we can all agree.<\/p>\n

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\"Google<\/figure>\n<\/div>\n

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Why is digital PR important?<\/h2>\n

Now that we\u2019ve seen a campaign in action, it\u2019s easy to see why digital PR is important (and effective), but if you\u2019re still not convinced, please read on\u2026<\/p>\n

Online PR marketing is fast becoming an integral part of delivering successful communications campaigns for brands and businesses, helping to bolster overarching SEO strategies to build legitimacy and authority whilst building your brand awareness.<\/p>\n

How can digital PR improve a brand’s presence?<\/h3>\n

When done in the right way, digital PR will:<\/p>\n