{"id":18682,"date":"2020-03-31T12:51:00","date_gmt":"2020-03-31T12:51:00","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-media-relations-crisis-comms-centre-response\/"},"modified":"2023-12-12T13:00:04","modified_gmt":"2023-12-12T13:00:04","slug":"crisis-comms-centre-response","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/media-relations\/crisis-comms-centre-response\/","title":{"rendered":"When crisis hits, put communications at the centre of your response"},"content":{"rendered":"

As an agency, we\u2019ve always understood the power of connecting people through content.<\/strong><\/p>\n

Whether it\u2019s press, social media, content marketing, crisis communications<\/a>, speech writing or email newsletters, our focus always remains the same \u2013 and that is the audience it has to connect with or inspire action from.<\/p>\n

The world is currently in the midst of an unprecedented pandemic, with ever-increasing uncertainty and challenges facing many companies and brands.<\/p>\n

And communications is right at the centre of this challenge.<\/p>\n

Proving PR isn\u2019t the \u2018fluffy stuff\u2019<\/h2>\n

Every company right now has a need to let their world know \u2013 whether that\u2019s employees, customers, partners or suppliers \u2013 that they have things under control.<\/p>\n

Just check your inbox over the last week and count how many messages you received from the people you bank with, buy from, use and trust?<\/p>\n

Frustratingly, PR services<\/a> can often be seen as the \u201cfluffy stuff\u201d, but times like this are when its true value becomes apparent to those who are serious about handling a crisis, managing its impacts and seeing it through.<\/p>\n

It\u2019s also a time when those companies and brands who have invested in PR for the long term are reaping the benefits of that investment, because they\u2019ve already spent time and effort building trust with their team and their respective audiences. You can\u2019t buy this, you have to earn<\/em> it<\/em> over the long-term.<\/p>\n

I guess you\u2019d expect me to say all that, but so often the PR industry is perceived as a \u2018luxury\u2019 and the first to face cuts when budgets are under review.<\/p>\n

That\u2019s not the case for the clients we\u2019re proud to work alongside however, and we\u2019ve worked more closely than ever with them over the past couple of weeks to manage and mitigate the risks that this pandemic brings.<\/p>\n

And there\u2019s no doubt this will continue to be the case in the weeks to come and beyond, so they\u2019re ready to capitalise on the boom when this crisis has died down. And it will.<\/p>\n

Don\u2019t forget to keep connected<\/h2>\n

This is time to communicate more than ever. Over-communicate if you have to. The alternative is that you leave people unsure, unloved or unaware, and that can leave a lasting mark on you and your company.<\/p>\n

The reality is now, more than ever, people need to feel connected whilst in their homes \u2013 and smart content, delivered through integrated communications can help.<\/p>\n

It\u2019s important to remember, a vast amount of the world\u2019s population is looking for content to consume, to make them feel connected again, to feel reassured.<\/p>\n

Isolation can be a lonely place, but the Internet is a wonderful platform for bringing people together, so use it as a chance to connect \u2013 or reconnect \u2013 to the audiences that most matter to you.<\/p>\n

Comms professionals know that a crisis isn\u2019t the time for hard sell on products or services. It\u2019s about educating and entertaining or offering some much-needed advice and support to those who need it.<\/strong><\/p>\n

The world is crying out for useful content that not only helps them, but that takes away the negativity of the current climate too.<\/p>\n

Right now, we\u2019re helping our clients to mitigate the immediate need to tell their audiences what is happening following the pandemic and ongoing advice from the government and medical experts.<\/p>\n

But we\u2019re also finding ways to help them connect through content \u2013 to inspire, educate and entertain them. And that\u2019s key in all this too.<\/p>\n

By keeping conversation alive consistently you\u2019ll better be able to maintain the trust and respect of your audiences through difficult times and the brighter days that are beyond \u2013 and that where opportunity and rewards will follow.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":4,"featured_media":18683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-18682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-relations"],"acf":[],"yoast_head":"\nWhen crisis hits, put communications at the centre of your response - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/media-relations\/crisis-comms-centre-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When crisis hits, put communications at the centre of your response\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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