{"id":18777,"date":"2018-01-27T16:53:41","date_gmt":"2018-01-27T16:53:41","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-why-does-nobody-trust-us-making-the-case-for-authenticity-this-nationalstorytellingweek\/"},"modified":"2023-10-24T14:49:51","modified_gmt":"2023-10-24T14:49:51","slug":"making-the-case-for-authenticity","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/making-the-case-for-authenticity\/","title":{"rendered":"Why does nobody trust us? Making the case for authenticity this #NationalStoryTellingWeek"},"content":{"rendered":"<p><a href=\"https:\/\/www.nobraineragency.co.uk\/about-us\/\"><strong><em>By Gary Jenkins<\/em><\/strong><\/a><\/p>\n<p>It\u2019s definitely no secret that the general public is growing continually skeptical of the media and the practice of news writing.<\/p>\n<p>And thanks to a certain white-haired President, the fear of \u201cfake news\u201d has snowballed across the internet.<\/p>\n<p>Early this year, communications group Edelman released its annual white paper which measures levels of public trust in institutions and people across the world. Known formally as Edelman\u2019s Trust Barometer, the group polled more than 33,000 members of the public in 28 countries and as usual, produced some very interesting results.<\/p>\n<p>From the US election to influencer marketing, the Trust Barometer leaves no stone unturned when it comes to measuring levels of trust in current and topical issues, organisations, people and events.<\/p>\n<p>However, the three main research themes which resonated most with us were:<\/p>\n<ul>\n<li>The public\u2019s decreasing confidence in the media<\/li>\n<li>The uncertainty of real news vs fake news<\/li>\n<li>The growing skepticism of news organisations<\/li>\n<\/ul>\n<p>With 59% of those surveyed admitting to being unsure whether the news they\u2019re reading is true or not, and 63% being unable to tell the difference between good journalism and rumours, it\u2019s clear that there is a growing case for authenticity in news writing and storytelling.<\/p>\n<p>That\u2019s where PR professionals like us come in. There has always been an underlying importance of good storytelling in public relations and these figures only continue to highlight it more.<\/p>\n<p><a href=\"http:\/\/www.bbc.co.uk\/news\/uk-36528256\">Social media has now overtaken television as young people\u2019s main source of news<\/a>\u00a0with 18 \u2013 24-year old\u2019s citing social media as their main news source. And with more people turning to Twitter for breaking news, comes the race to break it first.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1106\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Picture1-1.png\" alt=\"\" width=\"300\" height=\"185\" \/><\/p>\n<p>And as many of us will know, rushing can result in mistakes.<\/p>\n<p>Interestingly, 65% of those questioned in Edelman\u2019s survey thought that news organisations sacrifice accuracy to be the first to break news and a huge 66% believed that media outlets were more concerned with attracting big audiences than reporting accurate news.<\/p>\n<p>And, as internet users become more and more aware of \u201cclick-bait\u201d headlines (and let\u2019s face it \u2013 some of those headlines are getting hilariously ridiculous now) comes more pressure for quality news writing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1108\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Picture2-1.png\" alt=\"\" width=\"300\" height=\"234\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-1107\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Picture3-1-300x207-1.png\" alt=\"\" width=\"300\" height=\"207\" \/><\/p>\n<p>(Source: Reddit)<\/p>\n<p>Facebook itself has even recognised the issue and as a result has changed its whole algorithm to give more prominence to posts shared by your friends and family whilst devaluing news articles and posts from brands.<\/p>\n<p>However, that doesn\u2019t mean that brands should shy away from telling their story. Real, authentic stories told with passion, humour and spirit are key to capturing your audience\u2019s attention \u2013 and stick with them!<\/p>\n<p>To quote our very own Lauren Pritchard \u201c<a href=\"https:\/\/www.nobraineragency.co.uk\/blog\/digital-pr\/a-story-well-told-becomes-a-story-well-shared\/\">a story well told becomes a story well shared<\/a>\u201d and that\u2019s exactly what PR agencies like ourselves are here to do \u2013 tell your story the best way that we can.<\/p>\n<p>So, what\u2019s yours?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":4,"featured_media":18776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-18777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why does nobody trust us? Making the case for authenticity this #NationalStoryTellingWeek - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/business\/making-the-case-for-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why does nobody trust us? Making the case for authenticity this #NationalStoryTellingWeek\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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