{"id":18830,"date":"2017-01-09T13:55:02","date_gmt":"2017-01-09T13:55:02","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-snapchat-10-billion-potential-opportunities\/"},"modified":"2023-12-12T13:03:21","modified_gmt":"2023-12-12T13:03:21","slug":"snapchat-10-billion-potential-opportunities","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/snapchat-10-billion-potential-opportunities\/","title":{"rendered":"Snapchat: 10 billion potential opportunities"},"content":{"rendered":"<p>With 150 million daily active users worldwide and 400 million snaps sent every day, Snapchat has certainly enjoyed a fast rise as a digital channel.<\/p>\n<p>A huge 71% of users are under the age of 25, so it\u2019s clear why most people are under the impression that it can only be used by teenagers or millennials \u2013 but it offers so much more.<\/p>\n<p>Over 60% of smartphone users between the ages of 13 and 34 are Snapchatters and what\u2019s more revealing is how quickly the channel has proliferated among\u00a0<a href=\"http:\/\/mediakix.com\/2016\/06\/snapchat-demographics-infographic-statistics\/#gs.CAeyHzI\">older demographics<\/a>.<\/p>\n<p>It\u2019s hard to believe Snapchat launched just four years ago but with 10 billion videos being viewed on the app every day, for a social media marketer, that\u2019s also 10 billion potential opportunities.<\/p>\n<h2><strong>\u201cIn a world where our attention span is limited to five minutes, Snapchat could be a marketers dream\u201d,\u00a0<\/strong>founder of Snapchat, Evan Spiegel.<\/h2>\n<p>If you\u2019re unfamiliar with the app, here\u2019s what you need to know:<\/p>\n<ul>\n<li>A person or brand can send photos and videos (called Snaps) to their followers<\/li>\n<li>These Snaps can then be viewed for up to 10 seconds before they disappear<\/li>\n<li>The app includes face-changing filters, colourful effects and messaging<\/li>\n<li>In 2013, Snapchat Stories was launched \u2013 a type of photo\/video sharing that allows users to upload a series of content that can be viewed an unlimited amount of times by all followers for a 24-hour period.<\/li>\n<\/ul>\n<p>Since its launch, a whole host of brands and organisations have jumped on the band wagon. Reaching out to a new audience, delivering instant results and creating exclusive content, brands are reaping the benefits of Snapchat. So, what are those benefits and why should your business get snapping?<\/p>\n<p><strong>REAL TIME SOCIAL MEDIA MARKETING<\/strong><\/p>\n<p>Snapchat is perfect for real-time social media marketing because it gives the audience direct access to live events. If you\u2019re hosting or taking part in an event (product launches, trade shows, charity events, grand openings etc.) then it\u2019s a great tool to leverage. It gives your audience live access to the event, wherever they are.<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-1354\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/burberry-snapchat-660x330-1-300x150-1.jpg\" alt=\"\" width=\"300\" height=\"150\" \/><\/p>\n<p style=\"text-align: center;\">Burberry snapped a series of content for London Fashion Week.<\/p>\n<p><b>EXCLUSIVE CONTENT<\/b><br \/>\nGiving the ideal opportunity to tease videos and pictures of new products, Snapchat provides special content to your audience that they might not receive on other digital platforms. John Lewis took great advantage and created their own Buster the Boxer filter for their 2016 Christmas campaign.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1355\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/busterblog.jpg\" alt=\"\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>THE REAL YOU<\/strong><\/p>\n<p>With Snapchat, you can provide behind-the-scenes content to your followers. It\u2019s not just one-off events that your audience might be interested in. People are thirsty for transparency and Snapchat allows you to humanise your brand, have fun and show your followers the faces behind the account.<\/p>\n<p><strong>EASY TO MEASURE EXPOSURE<\/strong><\/p>\n<p>Unlike some other social media channels, Snapchat can deliver accurate real time metrics on who has actually viewed your content. Snapchat provides figures on how many people have viewed your Story, as well as displaying whether your Snap has been opened or not. Although other platforms do offer reach figures, you could question how helpful they are. Facebook, for example, has recently been accused of\u00a0<a href=\"http:\/\/adage.com\/article\/digital\/facebook-gave-publishers-bad-traffic-numbers\/307192\/\">inflating traffic numbers.<\/a><\/p>\n<p>Although these benefits sound enticing, there are still some thoughts to consider before diving in and signing up:<\/p>\n<ul>\n<li><strong>Does it fit with my audience?\u00a0<\/strong>According to Snapchat Ads, 86% of users fall into the 13 \u2013 37 age range<\/li>\n<li><strong>Do I have the resources?\u00a0<\/strong>Like most social platforms, resources are needed to create quality, relevant and engaging content.<\/li>\n<li><strong>Can I dedicate the time?\u00a0<\/strong>If you\u2019re considering Snapchat as a marketing tool, then you\u2019re probably already signed up Twitter, Facebook, Instagram\u2026<\/li>\n<li><strong>Can it deliver a healthy ROI?\u00a0<\/strong>It\u2019s been said that Snapchat can deliver\u00a0<a href=\"https:\/\/allthingssnap.com\/snapchat-my-highest-ever-roi-f37dff641011\">\u00a34,000 ROI per minute<\/a><\/li>\n<\/ul>\n<p>So, it\u2019s easy to see the attraction here \u2013 Snapchat appears to be on fire. It\u2019s filled a hole in the market that needed filling and it\u2019s quickly joined the list of big players in social. Today\u2019s teens have finally learned that what you post on social media \u2013 the good, the bad and the inappropriate \u2013 stays there forever. And so that\u2019s why Snapchat, with its ten second detonation technology, is winning.<\/p>\n<p>If you want to find out more about organic or <a href=\"https:\/\/www.nobraineragency.com\/social-marketing\/\">paid social media marketing<\/a>, <a href=\"https:\/\/www.nobraineragency.com\/contact\/\">get in touch with the team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":4,"featured_media":18834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-18830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat: 10 billion potential opportunities - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/snapchat-10-billion-potential-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat: 10 billion potential opportunities\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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