{"id":18851,"date":"2016-07-11T13:11:26","date_gmt":"2016-07-11T13:11:26","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-seven-free-pr-tools-that-can-help-you-live-a-better-life\/"},"modified":"2023-10-24T14:55:57","modified_gmt":"2023-10-24T14:55:57","slug":"seven-free-pr-tools","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/digital-pr\/seven-free-pr-tools\/","title":{"rendered":"Seven free PR tools that can help you live a better life"},"content":{"rendered":"

No two days are ever the same in this industry but that\u2019s why we love working across traditional and digital PR<\/a>. From influencer engagement strategies to Twitter storms, news releases to event management, to survive in PR \u2013 especially in today\u2019s agency environment \u2013the ability to multi-task is essential.<\/p>\n

With a growing list of responsibilities, efficient time management is crucial and if there\u2019s one thing that frustrates us in the\u00a0No Brainer office<\/a>\u00a0more than anything else, it\u2019s when tasks that should be straightforward take an age to complete. Thankfully, there\u2019s usually a solution in the form of a tool or a plug-in\u00a0and\u00a0because we\u2019re an\u00a0agency that likes to give,\u00a0we\u2019ve put together a list of our favourites for you.<\/p>\n

Here\u2019s our list of seven top tools to save PR pros from insanity:<\/strong><\/h2>\n

1. Evernote<\/strong><\/h3>\n

Plenty of free tools let you create notes and lists but\u00a0Evernote<\/a>\u00a0has to be my favourite with its clean and fresh interface and a great app, which means all of my notes sync between my iPhone and my Mac.<\/p>\n

PR inspiration can strike at any moment and with Evernote you can capture your best ideas wherever you are. I love the tick-box to-do list \u2013 there\u2019s just something really satisfying about getting that list of actions written out and ticking them off one by one\u2026.<\/p>\n

Bonus feature<\/strong>: An additional Chrome plug-in called\u00a0Evernote Clipper<\/a>\u00a0(also free) allows you to cut out the things you love on the web and save them for later or share through your social channels. It\u2019s also perfect for saving your best online coverage and sharing it with your client. No more boring URLs.\u00a0See more Chrome plug-ins that will make your life easier\u00a0here<\/a>.<\/p>\n

2. Sprout Social<\/strong><\/h3>\n

A tried and tested tool that should be familiar to anyone in PR, this one is an absolute godsend if you manage multiple social media handles for your clients. The Sprout social marketing platform<\/a> integrates with Facebook, Twitter, LinkedIn, and Instagram to name but a few and gives you the ability to schedule posts whenever you like. Think of the hours you\u2019d waste manually logging in to individual accounts without it (this is a paid solution, however, Hootsuite has a great free version to get you started!).<\/p>\n

Bonus feature:\u00a0<\/strong>Sticking with the added plug-ins, Hootsuite also has one called Hootlet<\/a>, which lets you post online content to your social media channels at the click of a button. The instant post also gives you one of Hootsuite\u2019s own shortened ow.ly links, which means you can measure the click through rates yourself and see what your followers like (and what they don\u2019t).<\/p>\n

3. MozBar<\/strong><\/h3>\n

A very handy Chrome plug-in from the team at Moz, the Mozbar<\/a> makes SEO metrics visible, giving you an indication of domain authority and page authority, and showing social metrics for Facebook, and Twitter.<\/p>\n

As the worlds of PR and SEO continue to intertwine, this is a great tool for identifying high authority sites to build relationships with, whilst also giving you some useful metrics to show the success of your online coverage (we don\u2019t believe in vanity metrics at No Brainer).<\/p>\n

4. TweetDeck<\/strong><\/h3>\n

TweetDeck<\/a>\u00a0is the best way to keep tabs on multiple Twitter handles and monitor mentions, likes, retweets, hashtags and engage with customers or influencers.<\/p>\n

Yes, Hootsuite does give you much of the same functionality but the simplicity of TweetDeck means it\u2019s still a firm favourite in our office. We also use Twitter to create lists of key influencers by sector and by adding those streams to TweetDeck, we\u2019re able to identify hot or emerging topics at a glance \u2013 the perfect tool if you\u2019re looking to stay ahead of the curve and find real-time newsjacking opportunities.<\/p>\n

5. Page Analytics<\/strong><\/h3>\n

Google Analytics offers a goldmine of useful data that can be used to develop PR strategies that are built on data-driven insights \u2013 something\u00a0we\u2019re big advocates of. But once you go down the rabbit hole, you can spend hours exploring and dreaming up new content ideas to improve those bounce rate and page view metrics.<\/p>\n

Page Analytics<\/a>\u00a0is a great Chrome plug-in that makes it possible to see Google Analytics stats for all the sites you have access to as you navigate around them in your browser. No more split screens and (a few) less wasted hours.<\/p>\n

6. Canva<\/strong><\/h3>\n

My academic background is rooted in journalism so having used the likes of Quark Express and Adobe InDesign in the past, I\u2019ve always fancied myself as a bit of a designer.<\/p>\n

Now, I\u2019m nowhere near as good as the pros and I\u2019d always advise using a professional where possible, but if you need something quick and cost-effective, sign yourself up to Canva<\/a>. There are loads of free templates to use, it\u2019s easy to grasp and you can create anything from a Facebook post to a presentation.<\/p>\n

We all know that visual social media posts outperform basic text content and with Canva you can quickly overlay images and logos on to pictures for Twitter, Facebook or another channel. If you\u2019re still relying on pure text posts, give this tool a go and get those engagement stats a boost.<\/p>\n

7. OneTab<\/strong><\/h3>\n

If you\u2019re anything like me, you find it almost impossible to keep just a couple of Internet browser tabs open at any one time \u2013 I must open about 50 tabs a day!<\/p>\n

I stumbled across the\u00a0OneTab<\/a>\u00a0tool a few months back and it quickly allows me to condense all of my tabbed windows down into one window with clickable hyperlinks so I can reopen them when I need to. I quite often find that I didn\u2019t need them open anyway, but as they say, a tidy desk is a tidy mind.<\/p>\n

So there we have it, seven tools that should make your life better if you work in PR, social media or marketing.<\/p>\n

There are plenty of other tools out there that could have made the list including the likes of Dropbox, Feedspot and Skype, so if you\u2019ve got a suggestion, please let us know in the comments box below!<\/p>\n

The kettle is always on in the No Brainer office so if you\u2019d like to talk to us about PR, SEO<\/a>, social media, content marketing<\/a> or anything else, you can get in touch with us directly\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":4,"featured_media":18852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11,62],"tags":[],"class_list":["post-18851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-traditional-pr"],"acf":[],"yoast_head":"\nSeven free PR tools that can help you live a better life - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/digital-pr\/seven-free-pr-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seven free PR tools that can help you live a better life\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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