{"id":18619,"date":"2020-06-16T11:29:43","date_gmt":"2020-06-16T11:29:43","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-media-relations-the-old-ways-of-marketing-and-pr-arent-working-anymore\/"},"modified":"2023-10-24T13:24:10","modified_gmt":"2023-10-24T13:24:10","slug":"old-ways-of-marketing-and-pr-arent-working","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/","title":{"rendered":"The old ways of marketing and PR aren\u2019t working anymore\u2026"},"content":{"rendered":"

When I was a news reporter back in the late 90s I used to walk to the fax machine on the hour every hour. I\u2019d also read piles of post at least twice a day.<\/p>\n

I\u2019d go and meet people face-to-face, for coffee or beers, to discuss stories.<\/p>\n

I\u2019d pound the streets, visiting shops, police, attractions, community centres.<\/p>\n

I\u2019d sit in court or council meetings for hours on end.<\/p>\n

I wrote in a pad with an actual pen and always had a few spares in case one ran out.<\/p>\n

I picked up an actual phone and spoke to people.<\/p>\n

And I\u2019d be called by countless PR agencies who were pushing their latest press releases from their clients and wonder what on earth they were doing trying to \u2018sell-in\u2019 such a terrible story.<\/p>\n

In just over 20 years, the only one of these that doesn\u2019t seem to have changed is the last one.<\/p>\n

PR isn\u2019t what it used to be\u2026. Most of the time<\/h3>\n

The amount of people who still think PR is only about writing press releases and generating media profile genuinely baffles me.<\/p>\n

There are still plenty of PR agencies who think this too by the way.<\/p>\n

But we\u2019re not one of them.<\/p>\n

Instead, we think the old ways of marketing and PR just simply aren\u2019t working any more.<\/p>\n

Thinking of marketing in silos is outdated \u2013 particularly in a world when marketing channels are converging more than ever.<\/p>\n

It\u2019s why Lee and I set up No Brainer, and it\u2019s why we hire people who share the same mindset.<\/p>\n

Creative Intelligence<\/h3>\n

This is why we devised our \u2018Creative Intelligence\u2019 model when we set up five years ago, and it still stands the test of time to this day.<\/p>\n

In fact, with all the data we now have at our disposal, we believe it may now be more relevant than ever. The ways of measuring the reach of our work are boundless.<\/p>\n

Creative Intelligence, put simply, is centred around the function of the brain \u2013 left brain (intelligence) and right brain (creativity).<\/p>\n

By combining left and right brain thinking, instead of developing content that might look great but deliver nothing, we develop campaigns that are built on a foundation of insight and data to drive meaningful results.<\/p>\n

Once we have this clarity for our clients \u2013 the intelligence, data, analytics, audience profiles, message clarity, and KPIs that relate to them and only them \u2013 we can bring to life genuinely impactful creative and thought-provoking ideas in many compelling ways.<\/p>\n

But, critical to all of this is how these ideas and campaigns are delivered<\/span>.<\/p>\n

And, for this, we\u2019re inspired by Gini Dietrich\u2019s PESO model<\/a>.<\/p>\n

Intelligent Delivery<\/h3>\n

The PESO model \u2013 Paid, Earned, Shared and Owned \u2013 was officially launched in 2014, when the book Spin Sucks<\/a>, authored by Gini Dietrich, was published.<\/p>\n

It showed the power of thinking in an integrated (or converged) way, and maximising channels and techniques \u2013 both traditional and modern \u2013 to create way more impact and better results, rather than delivering a single component of the marketing mix.<\/p>\n

Together, ideas and campaigns distributed through PESO are incredibly powerful. We know, because we do it through intelligent delivery ourselves.<\/p>\n

We also know this approach drives meaningful change and meaningful results.<\/p>\n

Only recently, Gini updated the model to create PESO 2.0 and now hosts a series of masterclasses.<\/p>\n

Although the model \u2013 particularly the latest evolution \u2013 does a great job of highlighting all the tactics and considerations needed to deliver an integrated campaign, collectively, as a team it didn\u2019t work specifically for us in its current form.<\/p>\n

However, Gini\u2019s work has inspired us to devise our Intelligent Delivery model for No Brainer and our clients, and this now underpins everything we do in terms of our services for clients and prospects.<\/p>\n

Our version of model looks like this:<\/p>\n

\"\"<\/p>\n

The No Brainer way<\/h3>\n

We don\u2019t claim to be experts in anything we\u2019re not.<\/p>\n

If we need something doing that we don\u2019t do, then we\u2019ll work with best-in-class partners and collaborators and we\u2019ll let our clients know who they are.<\/p>\n

We don\u2019t white-label, by which we mean we don\u2019t claim to do it and then discreetly get someone else to. Instead, we give the agencies we work with the credibility and respect they deserve.<\/p>\n

But they have to be the very best at what they do, as it\u2019s our reputation at stake if we refer or recommend agencies or partners to our clients. We won\u2019t compromise on that.<\/p>\n

So, what are we experts at?<\/p>\n

Paid<\/h3>\n

\u2018Paid\u2019 media, in our case, doesn\u2019t mean dazzling, big-money TV, billboards and print ads. For that, you\u2019d need an amazing creative design agency \u2013 and we know a few if you do.<\/p>\n

Instead, for us and for our clients, we\u2019re experts in particular areas of paid marketing.<\/p>\n

We specialise in paid social media and re-targeting; native and sponsored content (targeting content and adverts on relevant channels so they look and feel part of that channel), and influencer marketing.<\/p>\n

The power of paid social cannot be understated in today\u2019s world. We hear so many people boosting posts here and there. That\u2019s the simplest form, but there\u2019s so much more to it. Done right, paid for social media can truly revolutionise returns for your business, and it can deliver compelling results in every sector you could possibly imagine.<\/p>\n

Influencer marketing is not something Lee and I factored into the business five years ago. Today, it\u2019s a critical part of what we do across our client accounts as bloggers and influencers are becoming incredibly powerful for driving engagement, endorsing brands and sales. We have the results to prove this too.<\/p>\n

Earned<\/h3>\n

\u2018Earned\u2019 media is new-world PR. For us, this now includes elements such as media relations, digital PR, online content, link-building and outreach. It\u2019s a clear strength of our agency and these are all areas we\u2019re proud to lead our market in.<\/p>\n

Whether it\u2019s TV, radio, print, online, trade media, a blog or a podcast there\u2019s always a \u2018fit\u2019 for any client. It doesn\u2019t matter what you do, there will be a channel \u2013 usually very many \u2013 through which you can connect with your audiences.<\/p>\n

In the last few weeks just for our clients, we\u2019ve generated coverage and profile in the FT, Telegraph, Metro, BBC, Radio Five Live, Guardian, Mirror and so many others. Demand is still high for stories.<\/p>\n

Combine that with \u2018editorial hijacking\u2019 \u2013 basically reacting instantly (or near as damn it) to trending topics with comments from clients \u2013 and the opportunities for backlinks, profile and brand building are vast.<\/p>\n

Shared<\/h3>\n

In her latest view of PESO 2.0, Gini defines \u2018Shared\u2019 media as social media. However, we believe it goes beyond that for our clients and for our team.<\/p>\n

Social media is now a must-have for every business that\u2019s serious about engaging with its audiences. Whether a retail business selling direct-to-consumer or a business selling products and services to other business, social media is the powerhouse of new business and sales.<\/p>\n

I\u2019ve lost count of the number of people who have spoken to me to say their business development isn\u2019t working any more. Lots in marketing and PR isn\u2019t working any more.<\/p>\n

Done right, social media can drive huge returns no matter what market you\u2019re in or serve. It\u2019s another area we excel in, so it\u2019s a key part of our PESO model for No Brainer.<\/p>\n

But it\u2019s also critical to understand the other components of Shared \u2013 for us, that\u2019s groups and forums (an underused and powerful channel to connect with audiences) and online reviews, as well as social media.<\/p>\n

Groups, forums and online reviews have the power to shape (positively and negatively) how products and services are received and used, so they shouldn\u2019t be neglected.<\/p>\n

Social also plays a crucial role in driving brand advocacy and loyalty. The choice of channels is important, but any brand not embracing the potential value of social media has already fallen way behind the times and, most likely, the competition.<\/p>\n

Owned<\/h3>\n

For us, \u2018Owned\u2019 is another critical channel, and it\u2019s often a key starting point for us with clients.<\/p>\n

Website data (via Google Analytics), email data, SEO audits and the like can often give you a whole raft of insights to make truly informed decisions on the campaigns, content and marketing you deliver to clients.<\/p>\n

Many of our quick wins for clients come from this initial analysis, but our regular monitoring also informs our collective strategy and focus as we work closely with clients over the following weeks, months and years.<\/p>\n

SEO and PR work hand in hand in today\u2019s world. They shouldn\u2019t sit in their own vacuums. PR is especially crucial to SEO as it helps build vastly superior links \u2013 one of Google\u2019s most important search ranking factors.<\/p>\n

Put simply, even a handful of placements on the websites of national newspapers, trade publications or big regional news sites can elevate your SEO performance to new heights.<\/p>\n

For us, Owned includes SEO, content marketing, websites and email marketing as key ways to amplify stories, and again, it\u2019s where our specialism lies.<\/p>\n

Want to know more?<\/h3>\n

We\u2019ll be sharing more about the different parts of the Intelligent Delivery model over the next few weeks, and no doubt you\u2019ll see it through our own PESO channels (as we make ourselves our own client!).<\/p>\n

If you\u2019re interested in exploring how this could work in your world then please get in touch. We\u2019d be happy to chat.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":2,"featured_media":18622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-18619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nThe old ways of marketing and PR aren\u2019t working anymore\u2026 - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The old ways of marketing and PR aren\u2019t working anymore\u2026\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T11:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T13:24:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lee Cullen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Cullen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\"},\"author\":{\"name\":\"Lee Cullen\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/46837903e11cfd560c6665923e96d3de\"},\"headline\":\"The old ways of marketing and PR aren\u2019t working anymore\u2026\",\"datePublished\":\"2020-06-16T11:29:43+00:00\",\"dateModified\":\"2023-10-24T13:24:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\"},\"wordCount\":1625,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\",\"url\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\",\"name\":\"The old ways of marketing and PR aren\u2019t working anymore\u2026 - No Brainer Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg\",\"datePublished\":\"2020-06-16T11:29:43+00:00\",\"dateModified\":\"2023-10-24T13:24:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg\",\"width\":2560,\"height\":1693},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nobraineragency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.nobraineragency.com\/category\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The old ways of marketing and PR aren\u2019t working anymore\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nobraineragency.com\/#website\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"name\":\"No Brainer Agency\",\"description\":\"Search-driven Content Agency\",\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nobraineragency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\",\"name\":\"No Brainer Agency\",\"url\":\"https:\/\/www.nobraineragency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"contentUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png\",\"width\":928,\"height\":250,\"caption\":\"No Brainer Agency\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/46837903e11cfd560c6665923e96d3de\",\"name\":\"Lee Cullen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0dbb31f7049128f35eb9bb8e56eebe4c213cad7cf8b9d024fe09be478ef1e53b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0dbb31f7049128f35eb9bb8e56eebe4c213cad7cf8b9d024fe09be478ef1e53b?s=96&d=mm&r=g\",\"caption\":\"Lee Cullen\"},\"description\":\"Having worked in-house and agency-side, I have almost 15 years\u2019 experience working in various marketing and communications roles. With an AMEC gold certificate in measurement and evaluation so I\u2019m always looking to show outcomes and prove the impact of our work.\",\"url\":\"https:\/\/www.nobraineragency.com\/author\/lee-cullen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The old ways of marketing and PR aren\u2019t working anymore\u2026 - No Brainer Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/","og_locale":"en_GB","og_type":"article","og_title":"The old ways of marketing and PR aren\u2019t working anymore\u2026","og_description":"It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.","og_url":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/","og_site_name":"No Brainer Agency","article_published_time":"2020-06-16T11:29:43+00:00","article_modified_time":"2023-10-24T13:24:10+00:00","og_image":[{"width":2560,"height":1693,"url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg","type":"image\/jpeg"}],"author":"Lee Cullen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lee Cullen","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#article","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/"},"author":{"name":"Lee Cullen","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/46837903e11cfd560c6665923e96d3de"},"headline":"The old ways of marketing and PR aren\u2019t working anymore\u2026","datePublished":"2020-06-16T11:29:43+00:00","dateModified":"2023-10-24T13:24:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/"},"wordCount":1625,"publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"image":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg","articleSection":["Business"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/","url":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/","name":"The old ways of marketing and PR aren\u2019t working anymore\u2026 - No Brainer Agency","isPartOf":{"@id":"https:\/\/www.nobraineragency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage"},"image":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg","datePublished":"2020-06-16T11:29:43+00:00","dateModified":"2023-10-24T13:24:10+00:00","breadcrumb":{"@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#primaryimage","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/NoBrainer-Office009-scaled-1.jpg","width":2560,"height":1693},{"@type":"BreadcrumbList","@id":"https:\/\/www.nobraineragency.com\/business\/old-ways-of-marketing-and-pr-arent-working\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nobraineragency.com\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.nobraineragency.com\/category\/business\/"},{"@type":"ListItem","position":3,"name":"The old ways of marketing and PR aren\u2019t working anymore\u2026"}]},{"@type":"WebSite","@id":"https:\/\/www.nobraineragency.com\/#website","url":"https:\/\/www.nobraineragency.com\/","name":"No Brainer Agency","description":"Search-driven Content Agency","publisher":{"@id":"https:\/\/www.nobraineragency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nobraineragency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.nobraineragency.com\/#organization","name":"No Brainer Agency","url":"https:\/\/www.nobraineragency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","contentUrl":"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/03\/new-no-brainer-agency-logo-2025.png","width":928,"height":250,"caption":"No Brainer Agency"},"image":{"@id":"https:\/\/www.nobraineragency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/46837903e11cfd560c6665923e96d3de","name":"Lee Cullen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.nobraineragency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0dbb31f7049128f35eb9bb8e56eebe4c213cad7cf8b9d024fe09be478ef1e53b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0dbb31f7049128f35eb9bb8e56eebe4c213cad7cf8b9d024fe09be478ef1e53b?s=96&d=mm&r=g","caption":"Lee Cullen"},"description":"Having worked in-house and agency-side, I have almost 15 years\u2019 experience working in various marketing and communications roles. With an AMEC gold certificate in measurement and evaluation so I\u2019m always looking to show outcomes and prove the impact of our work.","url":"https:\/\/www.nobraineragency.com\/author\/lee-cullen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/18619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/comments?post=18619"}],"version-history":[{"count":1,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/18619\/revisions"}],"predecessor-version":[{"id":18621,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/posts\/18619\/revisions\/18621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media\/18622"}],"wp:attachment":[{"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/media?parent=18619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/categories?post=18619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nobraineragency.com\/wp-json\/wp\/v2\/tags?post=18619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}