{"id":18792,"date":"2017-10-13T09:21:44","date_gmt":"2017-10-13T09:21:44","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-awards-an-overwhelming-win-at-the-2017-cheshire-business-awards\/"},"modified":"2023-10-24T14:51:06","modified_gmt":"2023-10-24T14:51:06","slug":"win-at-2017-cheshire-business-awards","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/win-at-2017-cheshire-business-awards\/","title":{"rendered":"An overwhelming win at the 2017 Cheshire Business Awards"},"content":{"rendered":"

By Lee Cullen<\/em><\/a><\/p>\n

\u2018Overwhelmed\u2019 feels like a word that gets used far too often, but I honestly can\u2019t think of a better term to describe how it felt to win \u2018Young Business Person of the Year\u2019 at the Cheshire Business Awards last week.<\/p>\n

As anyone who knows me will tell you, I\u2019ve never been one for the limelight. In the No Brainer office, we have a mantra that says it\u2019s our mission to make our clients look like rockstars, and we work hard every day to put them and their businesses in the spotlight.<\/p>\n

Perhaps that\u2019s why picking up an individual award like this has been so overwhelming. I\u2019ve always been perfectly comfortable putting the great brands we work with in-front of journalists and cameras, but it feels very different when the shoe is on the other foot!<\/p>\n

Take the risk or lose the chance<\/strong><\/p>\n

Someone said to me recently that life is about chances and choices in that order, and success is down to sheer hard work. I\u2019ve been thinking a lot about that these past few days, trying to recall the chances and choices that have got me to this point.<\/p>\n

Picking just one of each, the choice was back in 2014, when I decided to join my No Brainer co-founder\u00a0Gary<\/a>\u00a0on a couple of freelance projects he was working on.<\/p>\n

I was in a full-time job at the time and my son Sebastien was only four months old. The freelance work would only cover me for six months Gary said, (although he recently admitted that in reality, it was more like three!), so I had to make a big, career-defining choice.<\/p>\n

The sensible, rational decision would have been to play it safe and stay where I was. But I didn\u2019t. I chose to roll the dice when I\u2019m sure many others wouldn\u2019t, and I followed my heart because I believed in Gary and I felt that together, we really could create something special.<\/p>\n

The idea of starting our own PR, social media and content marketing agency called No Brainer had actually been sketched out some time before that point. We\u2019d spent a few late nights in pubs and restaurants putting the world to rights and saying how we\u2019d do things differently if we had our own agency! And then, in April 2015, with no investment, no clients and no staff, we made it happen and No Brainer was born.<\/p>\n

I\u2019ll always remember our first day working together \u2013 the excitement of controlling our own destinies combined with the fear of needing to actually make the business a success so we could afford to live and feed our families! As any entrepreneur will tell you, those early days of a fledgling start-up are some of the most exciting, and we quickly discovered that fear can be a wonderful motivator.<\/p>\n

The choices we make<\/strong><\/p>\n

This leads me on nicely to the choices, and I\u2019ll start with our clients who have been so important to us \u2013 each and every single one of them.<\/p>\n

Doing what we do is an absolute privilege and we\u2019re so grateful to the people and businesses that have \u2013 and continue to \u2013 put their faith in the team at No Brainer. I always wanted to own a business where I was excited to come in to work, and having great clients is a massive part of that. They\u2019ve all made the choice to work with us and allow us to share their stories with the world, and we simply wouldn\u2019t have a business without them.<\/p>\n

Individually, our staff have also made big choices by agreeing to join us. Being part of a start-up business is lots of fun, but it can also be hard work at times and all of them have bought into the vision Gary and I have for No Brainer. From two guys working out of a home office, they\u2019ve allowed us to grow No Brainer into a fully-fledged, multi award-winning agency, and we couldn\u2019t be more excited about what the future holds with all of us pulling in the same direction.<\/p>\n

A final word of thanks<\/strong><\/p>\n

I\u2019ve been genuinely bowled over by the number of people that have been in touch with me this past week to say congratulations. I\u2019ve had emails, texts, calls, tweets \u2013 the kind words from clients, friends and colleagues has been staggering and I\u2019ve been overwhelmed by all of them (there\u2019s that word again!).<\/p>\n

All those long nights sitting behind the laptop; and all those unsociable hours Gary and I have invested into the business, they\u2019ve all been completely worth it to get us to this point.<\/p>\n

The award win is fantastic for me personally and I\u2019m genuinely so grateful to everyone that has been there and supported me throughout the journey so far, but it won\u2019t change the hunger and passion I\u2019ve got to continue building on everything we\u2019ve achieved over the last two-and-a-half years.<\/p>\n

It might be my name on the trophy, but this is a win for the whole team at No Brainer, and for our clients that have given us the opportunity to turn a life-long dream into a reality.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. 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