{"id":18811,"date":"2017-07-03T09:40:31","date_gmt":"2017-07-03T09:40:31","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-awards-he-who-prca-dares-wins\/"},"modified":"2023-10-25T10:00:18","modified_gmt":"2023-10-25T10:00:18","slug":"he-who-prca-dares-wins","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/he-who-prca-dares-wins\/","title":{"rendered":"He who PRCA Dares, wins\u2026"},"content":{"rendered":"

By\u00a0Lee Cullen<\/a><\/strong><\/em><\/p>\n

Last week we dusted off our glad rags and picked up another shiny PR award, this time for our work with Big Heritage on the launch of the Sick to Death attraction in Chester.<\/p>\n

As anyone who reads our blog or follows us on social will know, it\u2019s not our first award win. We popped our award winning cherry a while ago now and we love to celebrate when we win nice things!<\/p>\n

But this one was different.<\/p>\n

For a start, we were up against some amazing competition. This was the PRCA Dare \u2018Event, Launch or Stunt of the Year\u2019 category and there were eight entries on the list.<\/p>\n

It included Petal & Co \u2013 a start-up agency like ourselves \u2013 who have had an amazing 12 months and we\u2019ve seen them walking up to collect more awards than I can even count. Big established agencies like Weber Shandwick and Manc Frank were also on the shortlist with two entries a-piece. And Brazen and Carousel PR \u2013 both award winners on the night \u2013 completed the line up.<\/p>\n

We\u2019ve sat back and applauded all of those agencies to the winner\u2019s stage in recent months, so if I\u2019m being totally honest, I\u2019d pretty much written off our chances in this one! How wrong I was.<\/p>\n

What makes this award extra special for me is the fact that it\u2019s focused on the work we do for our clients. It\u2019s the first time we\u2019ve received one like it and it\u2019s really satisfying to know that the judges thought as highly of this campaign as we do.<\/p>\n

We have to say a huge thank you to Dean and his team at Big Heritage for giving us the chance to take a massive risk with the launch of Sick to Death. With nothing more than a few ideas, lots of heart and a plague doctor costume, we managed to achieve some amazing results together (if you haven\u2019t seen the campaign before, you can check it out\u00a0here<\/a>!).<\/p>\n

The great thing about awards is that they give you added motivation to do things differently and to work that little bit harder in the pursuit of even better results. They\u2019re also a great chance to celebrate your work and there were definitely a few sore heads in the No Brainer office the next day!<\/p>\n

A wise man once said, \u201che who dares, wins,\u201d so we\u2019ll carry on doing things differently and we\u2019ll hope to back on that stage again next year.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. 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