{"id":18815,"date":"2017-06-07T11:27:11","date_gmt":"2017-06-07T11:27:11","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-a-story-well-told-becomes-a-story-well-shared\/"},"modified":"2023-10-24T14:51:47","modified_gmt":"2023-10-24T14:51:47","slug":"a-story-well-told-becomes-a-story-well-shared","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/a-story-well-told-becomes-a-story-well-shared\/","title":{"rendered":"A story well told, becomes a story well shared"},"content":{"rendered":"

By Lauren Pritchard<\/em><\/p>\n

When I was younger, I would spend hours sat with my Nan and Grandad as they told me captivating stories about growing up during the war, what trouble my mum got in to as a teen or the hardship of living in a small one-bed flat with seven siblings and a dog.<\/p>\n

I\u2019d go around every Thursday for my dinner and spend the majority of the meal questioning them on their lives and their favourite memories. I don\u2019t think I (or either of them) ever got to eat anything even remotely warm, as I relentlessly quizzed them until my mum picked me up.<\/p>\n

It wasn\u2019t that their stories were particularly ground-breaking, but they were authentic. Told with passion and weaved with humour and spirit, they captured my attention far more than a colouring book or the latest Nintendo game. Perhaps most importantly, they stuck with me. Even today, twenty years later, I can recite almost word for word the story of my Nan emerging from an air-raid shelter during WW2 and discovering her family home had been heartbreakingly flattened.<\/p>\n

That\u2019s the beauty of stories, when told right, they leave a lasting impression. People buy into stories, whether it\u2019s during a job interview, or in a new business pitch or simply down the pub \u2013 if you can tell a story with a little bit of panache, you\u2019ll have a captive audience.<\/p>\n

It\u2019s something that a lot of modern day brands could look to learn from. There\u2019s a handful that are undoubtedly doing it right (Dove\u2019s Real Beauty campaign<\/a>\u00a0and\u00a0Nike\u2019s Breaking2<\/a>\u00a0are two of my personal favourites and are certainly worth a look), but most are not quite hitting the mark.<\/p>\n

They\u2019re producing content, for contents sake. Which in today\u2019s already overcrowded marketing arena, isn\u2019t resonating with consumers. So much content goes unshared, as there\u2019s a lack of empathy, absurdity, understanding\u2026 In short, there\u2019s no human element. Stories offer a great way of bringing an idea or concept to life in a more \u2018real\u2019 way.<\/p>\n

They allow people to engage with a brand and create a relationship, that hopefully goes a lot further than a simple initial purchase. If brands can look to tell their stories better, irrespective of size or industry, they should be able to capture their audience\u2019s attention and most importantly, hold it.<\/p>\n

As with the stories my Nan and Grandad told me, the tales don\u2019t have to be over-exaggerated or earth-shattering. They do have to be genuine though. The more genuine the story, the more your audience will place their trust and belief in it (and then your brand by extension). They\u2019re also far more likely to share your content; which, let\u2019s face it, is the goal for the majority of campaigns.<\/p>\n

Social media has created endless channels and mediums which brands can utilise to tell a story. Whether it\u2019s through live video, face-to-face conversation, an emailer or via a tweet, storytelling remains the most successful and powerful tool in a brand\u2019s marketing arsenal.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":2,"featured_media":18816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nA story well told, becomes a story well shared - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/business\/a-story-well-told-becomes-a-story-well-shared\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A story well told, becomes a story well shared\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. 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