{"id":18948,"date":"2021-09-08T13:11:14","date_gmt":"2021-09-08T13:11:14","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-content-marketing-how-to-create-social-media-strategy\/"},"modified":"2025-07-02T08:53:33","modified_gmt":"2025-07-02T08:53:33","slug":"how-to-create-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/how-to-create-social-media-strategy\/","title":{"rendered":"How to create a social media strategy (in 6 steps!)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18948\" class=\"elementor elementor-18948\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4719097d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4719097d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51621119\" data-id=\"51621119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184c315c elementor-widget elementor-widget-text-editor\" data-id=\"184c315c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<strong>For some brands, social media is a channel that\u2019s often seen as a tick-box exercise or last-minute thought, but given the right time and resources, <a href=\"https:\/\/www.nobraineragency.co.uk\/services\/organic-social\/\">social marketing channels<\/a> can generate leads, boost your brand\u2019s perception and drive sales.<\/strong>\n\nResearch shows that over <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\">45% of 16-34 olds research products online via social networks<\/a>, so if you\u2019re a brand who is still getting to grips with social or you\u2019re looking to refresh your current strategy, no matter the industry, a targeted and well-considered social media strategy is essential to developing your brand in 2021.\n\n\u2018But where do I start?\u2019 I hear you ask\u2026 Here\u2019s our guide to developing a social strategy, including some top tips on which tools to use.\n\n\u00a0\n<h2>1. Define your audience<\/h2>\nFor any brand, defining and understanding your target audience is key to developing an effective social media strategy.\n\n<strong>Your target audience can\u2019t just be \u201ceveryone\u201d.<\/strong>\n\nIt\u2019s important to define the groups of people (or segments), most likely to engage with your product or business, based on demographics such as age, location, their interests and even job titles \u2013 but you can go a lot further with some carefully selected tools.\n\nThere\u2019s a great number of tools available to help better understand your audience\u2019s behaviour online, enabling you to create meaningful audience profiles based on data, such as:\n<ul>\n \t<li><strong>SEMrush<\/strong> (free trial available) \u2013 great for understanding key demographics within an industry, competitor insights, as well as a huge amount of information about your own site<\/li>\n \t<li><strong>Google Analytics<\/strong> (free) \u2013 If you already have an established website, don\u2019t miss out on important information on the people who are already visiting your website (check out the Audience section)<\/li>\n \t<li><strong>SparkToro <\/strong>(free starter subscription) \u2013 this comes with a free subscription and delves deeper into podcasts, accounts followed on YouTube\/Twitter\/Facebook, but also hashtags and phrases in their bios. All juicy stuff<\/li>\n \t<li><strong>BuzzSumo <\/strong>(free trial available) \u2013 ideal for understanding the types of content that has worked well, especially on topics close to you (and identifying influencers!)<\/li>\n<\/ul>\nThere are many ways to nail down your key audience for targeting. Creating personas is a great way to get to know your audience and really understand their needs. So, when it comes to targeted campaigns and content for both consumer and B2B industries you can be specific &#8211; whether they\u2019re a key decision-maker at an accountancy firm in Newcastle, or they love to watch I\u2019m A Celebrity, are a fan of Holly Willoughby, listen to That Peter Crouch podcast or shop at Aldi \u2013 all of this encapsulating who that person is, their humour and passions, so you can help forge a connection with your brand.\n\nOnce you\u2019ve defined your target audience, you\u2019ll need to establish which social media platforms are used most frequently by them. This can change as your audience develops and new trends in social come to the scene, so it\u2019s important to review this regularly.\n\nSprout Social has a regularly reviewed dashboard to help align baseline demographics with your personas. Here\u2019s a few highlights:\n\n<strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-6170\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/1-audience.jpeg\" alt=\"Social media strategy audience and platform insights\" width=\"500\" height=\"500\" \/>Facebook<\/strong>\n<ul>\n \t<li># of monthly active users: 2.7 billion<\/li>\n \t<li>Largest age group: 25-34 (26.3%)<\/li>\n \t<li>Gender: 44% female, 56% male<\/li>\n \t<li>Time spent per day: 38 minutes<\/li>\n<\/ul>\n<strong>Instagram<\/strong>\n<ul>\n \t<li># of monthly active users: 1 billion<\/li>\n \t<li>Largest age group: 25-34 (33.1%)<\/li>\n \t<li>Gender: 57% female, 43% male<\/li>\n \t<li>Average time spent per day: 29 minutes<\/li>\n<\/ul>\n<strong>Twitter<\/strong>\n<ul>\n \t<li># of daily active users: 187 million<\/li>\n \t<li>Largest age group: 30-49 (44%)<\/li>\n \t<li>Gender: 32% female, 68% male<\/li>\n \t<li>Time spent per day\/week: 3.53 minutes per session<\/li>\n<\/ul>\nAs I said, Sprout updates <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\">this information<\/a> regularly, so add it your bookmarks and check in every now and again &#8211; especially when reviewing your strategy.\n\nInterested in personas? We\u2019ve got a great section in our <a href=\"https:\/\/www.nobraineragency.co.uk\/blog\/digital-pr\/5-steps-to-create-a-digital-pr-strategy\/\">how to create a digital PR strategy<\/a> article.\n\n\u00a0\n<h2>2. Social listening<strong>\u00a0<\/strong><\/h2>\nOur second step in creating an effective social media strategy is social listening, aka: professional snooping! Social listening involves using tools, such as Hootsuite, Talkwalker and Sprout Social, to monitor social media channels under the radar.\n\nThe main purpose of social listening is to understand the online perception of your brand and industry, allowing you to tailor your social media marketing accordingly, in line with any current trends. But you can also set up alerts for specific keywords or competitors and is something to align your overall long-term and\/or reactive strategy to.\n\nYou can use social listening to:\n<ul>\n \t<li>See what is being said about your brand, specific products, or your industry as a whole \u2013 sentiment analysis is a great metric to monitor here, as well as pulling out key words that are most commonly tied to your brand.<\/li>\n \t<li>Get an understanding of the market, feelings around market-leading products and services \u2013 feeding into the best topics for you, how to position your products and services as well as which hashtags and best practices you can identify.<\/li>\n \t<li>Look at what competitors are doing \u2013 from the posts and content they share, hashtags they engage with or promote, it\u2019s all-important stuff that can be important for your strategy.<\/li>\n \t<li>Keep an eye on currents trends and viral stories \u2013 allowing you to join the conversation, as well as creating reactive campaigns (based on data!).<\/li>\n \t<li>Get ahead of any crises and monitor any situations tied to your brand.<\/li>\n<\/ul>\nBut who does it well? Aldi. Aldi does it very well\u2026 And that\u2019s for several reasons:\n<ul>\n \t<li><strong>They know their audience inside-out \u2013 engaging in the topics that their audience loves injects the Aldi brand into the audience\u2019s everyday life.\n<\/strong>\n<img decoding=\"async\" class=\"aligncenter wp-image-7639 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Aldi-example.png\" alt=\"\" width=\"594\" height=\"505\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-7640 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi-6-example-1.png\" alt=\"\" width=\"594\" height=\"567\" \/><\/li>\n \t<li><strong>They engage with trends and tie it back to their brand<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7641 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi-2-example-1.png\" alt=\"\" width=\"598\" height=\"416\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7642 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi-3-example-1.png\" alt=\"\" width=\"594\" height=\"405\" \/><\/li>\n \t<li><strong>They join in with the conversation \u2013 creating those \u2018surprise and delight\u2019 magic moments with their humour<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6175\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi7.png\" alt=\"\" width=\"588\" height=\"195\" \/><\/li>\n \t<li><strong>They spot those hidden gems when someone is talking about them\n<\/strong>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7643 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi-1-example-1.png\" alt=\"\" width=\"594\" height=\"680\" \/><\/li>\n \t<li><strong>They\u2019re confident in who they are, have a clear tone of voice and are happy to be playful with it\n<\/strong>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7644 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/aldi-4-example-1.png\" alt=\"\" width=\"594\" height=\"504\" \/><\/li>\n<\/ul>\nAldi are brilliant, but there are so many other brands doing amazing things out there \u2013 so it\u2019s important not to just look at your own market, but look outside it too, drawing inspiration and lessons that you can leverage to differentiate yourselves in your market.\n\n\u00a0\n<h2>3. Community Management<\/h2>\nCommunity management is a proactive response to social media monitoring, actively engaging with your online audience to boost your brand\u2019s perception and showcase its personality.\n\nThis involves responding to direct mentions and comments by customers from a customer service perspective but also getting involved in conversations, responding to influencers where relevant, and engaging with users talking about your brand (see Aldi above!).\n\nCombined with social listening, you could also try vanity searching, or ego-surfing: using social media listening tools to search for mentions of your brand, without necessarily having been directly tagged, and responding to these. This helps you respond to customers and foster their loyalty and trust, whilst simultaneously understanding how they perceive your brand and products. This direct and real-time customer feedback can allow you to make changes to your product, brand or business that reflect customer demand.\n\nTesco Mobile\u2019s Twitter is full of great examples of social listening, vanity searching and community management, with a few sassy responses in there!\n\nFor example:\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We\u2019re really sorry.<\/p>\n@ any other mobile networks you think should be sorry. <a href=\"https:\/\/t.co\/uIdwPn6MPR\">pic.twitter.com\/uIdwPn6MPR<\/a>\n\n\u2014 Tesco Mobile (@tescomobile) <a href=\"https:\/\/twitter.com\/tescomobile\/status\/1367166294949249029?ref_src=twsrc%5Etfw\">March 3, 2021<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\nHere, Tesco is showing a slightly cheeky side, owning its brand while employing powerful social media strategy which not only gets people talking about the brand, but drives sales too.\n\nRemember, social media is about being <em>social<\/em> \u2013 the clue is in the name! Build a community and engage with them regularly, and make sure you take the opportunity to have two-way conversations with online communities you are part of.\n\n\u00a0\n<h2>4. Content Mix<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6182\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/content-split.png\" alt=\"Content split graph\" width=\"500\" height=\"500\" \/>Our fourth step in creating an effective social media strategy is having a rich and relevant content mix that focuses on your brand\u2019s purpose and goals. Your content should reflect the mission you\u2019ve assigned to each social profile, so that everything you post is working to support your business\u2019 goals.\n\nAlthough this is unique to each brand, there are some guidelines that you can follow to produce varied and interesting content.\n\n<strong>Here&#8217;s one example:<\/strong>\n<ul>\n \t<li>50% of content will drive traffic back to your website<\/li>\n \t<li>25% of content will be\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-content-curation\/\">curated from other sources<\/a><\/li>\n \t<li>20% of content will support lead-generation goals (newsletter sign ups, eBook downloads, etc.)<\/li>\n \t<li>5% of content will be about your company culture<\/li>\n<\/ul>\nDon\u2019t forget to vary your content type across social channels.\n\nDifferent media such as videos, gifs, images, and polls can have better engagement rates than just text. While the up-front effort might be more, stats show that social media posts with video have <a href=\"https:\/\/themarketinghelpline.com\/content-marketing-stats\/\">48% more views,<\/a> viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, and <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">72% of customers<\/a> would rather learn about a product or service by way of video.\n\nImportantly, you need to work out what\u2019s working and what isn\u2019t with your brand.\n\nTry out different content mixes, and continually evaluate and reflect to find the right balance. Think about your audience personas and what they would genuinely be interested in seeing \u2013 you might even be part of that audience category, so ask yourself: would I stop scrolling to read this post, watch that video or click on this link? If not, then think of something else!\n\n\u00a0\n<h2>5. Content Calendar and Scheduling<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6206\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/calendar-social-strategy.jpeg\" alt=\"Social media strategy publishing calendar\" width=\"500\" height=\"500\" \/>Next up in producing your social media strategy is to pre-plan some of your content using calendars and scheduling with a social media management platform, for example Sprout Social. It will make your life significantly easier, plus there\u2019s a solution for any budget (<a href=\"https:\/\/www.hootsuite.com\/plans\">Hootsuite has a free version<\/a>).\n\nScheduling allows you to post across various social media platforms without having to lift a finger (once you have scheduled it that is!)\n\nAlthough your social media should contain elements of reactive posts, the majority can be pre-planned and populated with content that follows your long-term strategy or goals.\n\nIn terms of the best times to schedule your content, this depends on your target audience and when they are most active on social media. Once you\u2019ve created your audience personas, you can work out the best time for you to post.\n\nAnother piece of advice is to align your content calendar to bigger real-world events that are relevant to your brand, such as national awareness days (Social Bakers has a great <a href=\"https:\/\/www.socialbakers.com\/blog\/social-media-calendar\">social content calendar list<\/a> here). By jumping on to these bigger events, you can get involved in social conversation and make use of relevant hashtags, keeping your brand relevant on social media.\n\nHowever, content scheduling does come with a <strong>big warning sign!<\/strong>\n\nBe prepared to alter or pause any pre-planned content depending on current news or trends \u2013 either to reflect a viral sensation or to deal with a crisis. Unfortunately, the \u201calways on\u201d approach to social media means that it also comes with the capacity to make or break a brand, with poor social media delivery potentially damaging a brand\u2019s reputation.\n\nContent scheduling is essentially there to make your life easier, <strong>but <\/strong>it doesn\u2019t mean you can click \u201cschedule post\u201d and forget. Our advice is to stay alert to current news and trends and make sure your content reflects this.\n\n\u00a0\n<h2>6. Analysis and evolving your social media strategy<\/h2>\nWhether you\u2019re using a social management platform or posting directly, it\u2019s important to regularly monitor your performance.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6211\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/data-social-strategy.jpeg\" alt=\"Data and analysis to evolve your social media strategy\" width=\"500\" height=\"500\" \/>Monthly reports are a great way of understanding what\u2019s working and what isn\u2019t doing so well, enabling you to refine or pivot your strategy based on real data.\n\nImportant things to cover in your social media reporting are:\n<ul>\n \t<li>Key metrics that ladder up to your overall objectives i.e., engagement rate, follower growth, link clicks, conversions etc.<\/li>\n \t<li>Best performing posts (across each platform) \u2013 with a breakdown of why you think it performed so well. For example, this could include things like\u2026\n<ul>\n \t<li>Length of post copy<\/li>\n \t<li>Use of emojis<\/li>\n \t<li>Use of media i.e., Image vs Video vs Gif<\/li>\n \t<li>Types of links<\/li>\n \t<li>Types of content i.e., do how-to guides resonate more, or are your audience engaging with you when you post specific products?<\/li>\n \t<li>Hashtags and tagging i.e., did engaging with a specific trending hashtag work? Did tagging that influencer expand reach and drive engagement?<\/li>\n \t<li>Types of media i.e., are they people-focused, infographics or maybe they\u2019re too generic?<\/li>\n<\/ul>\n<\/li>\n \t<li>Overview of overall performance \u2013 taking those metrics to see what the overall performance trend is for each platform, comparing Month on Month (MoM) and even Year on Year (YoY) to demonstrate success or opportunities to improve<\/li>\n \t<li>Lessons learned \u2013 a vital part of your report, summarising everything above and what you\u2019ll take with you into next month (as well as if it\u2019s impacted your plans and strategy)<\/li>\n<\/ul>\nBesides monthly reports, it\u2019s always important to be checking-in on your performance regularly to ensure you\u2019re moving towards achieving your goals.\r\n\r\n<h2>Key takeaways<\/h2>\nAn effective social media strategy is essential for any brand, especially as <a href=\"https:\/\/www.oberlo.co.uk\/blog\/social-media-marketing-statistics\">71%<\/a> of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. It can really make or break a business.\n\nAlthough the time taken to effectively and successfully manage a social media strategy is often highly underestimated, it\u2019s time well spent. The key is to understand who you\u2019re talking to, engage with them, and demonstrate how you can make their life better.\n\n<strong>Let\u2019s <a href=\"https:\/\/www.nobraineragency.co.uk\/contact\/\">grab a brew<\/a> and discuss how we can help with your <a href=\"https:\/\/www.nobraineragency.co.uk\/services\/organic-social\/\">social marketing strategy<\/a>.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db0a8d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db0a8d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-149278d\" data-id=\"149278d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af4ad0 elementor-cta--layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"7af4ad0\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.nobraineragency.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.nobraineragency.com\/social-media-calendar\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2025\/06\/social-media-calendar.jpg);\" role=\"img\" aria-label=\"Social Media Content calendar\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSocial Media Holidays Calendar\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOur free social media calendar gives you hundreds of awareness days, events and hashtag opportunities throughout the year - helping you find new ways to connect with your audience, jump on trending moments, or simply fill those content gaps when inspiration\u2019s running low. This calendar is designed to save you time and spark ideas all year round.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tSee the calendar\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For some brands, social media is a channel that\u2019s often seen as a tick-box exercise or last-minute thought, but given the right time and resources, social marketing channels can generate leads, boost your brand\u2019s perception and drive sales. Research shows that over 45% of 16-34 olds research products online via social networks, so if you\u2019re [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-18948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a social media strategy (in 6 steps!) - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/how-to-create-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a social media strategy (in 6 steps!)\" \/>\n<meta property=\"og:description\" content=\"For some brands, social media is a channel that\u2019s often seen as a tick-box exercise or last-minute thought, but given the right time and resources, social marketing channels can generate leads, boost your brand\u2019s perception and drive sales. 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