{"id":18740,"date":"2019-02-13T16:37:45","date_gmt":"2019-02-13T16:37:45","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-blog-dont-lose-focus-the-importance-of-using-good-photography\/"},"modified":"2023-12-12T13:00:57","modified_gmt":"2023-12-12T13:00:57","slug":"the-importance-of-good-photography","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/business\/the-importance-of-good-photography\/","title":{"rendered":"Don\u2019t lose focus! The importance of using good photography"},"content":{"rendered":"

Last week, it was team picture day at the No Brainer offices! The lovely\u00a0Kat Hannon<\/a>, a Cheshire based photographer came in and we had great afternoon posing in front of the camera. Although the experience was amazing fun, there was a much more important purpose for the photoshoot.<\/p>\n

In a professional or business environment it\u2019s vital to have high-quality, professional images that your business can use, whether it\u2019s for your website or for marketing. A great photograph will tell a story and it is undoubtedly one of the most powerful tools you can use to portray a message.<\/p>\n

The importance of understanding what makes a good photo can be the key to ensuring your story is being heard in a world that is flooded with noise.<\/p>\n

Social media has an impact on the way we consume information. Recent trends show that our communication is increasingly becoming visual, from emojis to memes and GIF\u2019s, we all use images as a way to communicate.<\/p>\n

The science behind it<\/strong><\/p>\n

Most of the information we look at is visual and our brains can consume this much more quickly than text. According to studies, 90% of information that is transmitted to our brain is visual and this information can be processed in the brain 60,000 times faster than text can.<\/p>\n

What makes a good photograph?<\/strong><\/p>\n

When deciding if a picture is worth using there are three key things to consider;<\/p>\n