{"id":18742,"date":"2019-02-04T16:37:45","date_gmt":"2019-02-04T16:37:45","guid":{"rendered":"https:\/\/www.nobraineragency.com\/seo\/https-www-nobraineragency-co-uk-blog-influencer-marketing-more-rules-and-regs\/"},"modified":"2023-10-24T13:36:32","modified_gmt":"2023-10-24T13:36:32","slug":"influencer-marketing-rules-and-regs","status":"publish","type":"post","link":"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/","title":{"rendered":"More rules and regs for influencers announced, but is it all a bit too much?"},"content":{"rendered":"<p><strong>The world of Instagram and YouTube is an industry that has been taking over how we consume products for the past ten years. And one that\u2019s not about to slow down any time soon.<\/strong><\/p>\n<p>Influencers are no longer the \u201cgirl next door\u201d who\u2019s \u201cjust like us\u201d. They\u2019re running multi-million-pound empires and have huge TEAMS of people working for them. And an industry with such growing influence over us needs some kind of policing to keep things in check.<\/p>\n<p>The Competition Markets Authority (CMA) and Advertising Standards Authority (ASA) have made multiple attempts to protect consumers from misleading and ambiguous posts across social media.<\/p>\n<p>However, as more and more regulations and laws come into effect for influencers and bloggers, some state that they\u2019re simply not clear enough. Guidelines from the CMA state that content should be \u201ctransparent, easy to understand, unambiguous, timely and prominent\u201d and \u201capparent without the need for people to click for more information, no matter what type of device they\u2019re using to view the post\u201d.<\/p>\n<p><strong>But is the CMA guilty of not being clear enough?<\/strong><\/p>\n<p>See what you think of the latest set of rules;<\/p>\n<p><strong>The rules<\/strong><\/p>\n<ul>\n<li><strong><em>Influencers must disclose when they have been paid, gifted or loaned products<\/em><\/strong><\/li>\n<\/ul>\n<p>In the past influencers were required to disclose a paid partnership with a brand but these new guidelines state that any form of compensation (i.e. moneys, gifts, clothes, services) must be clearly disclosed.<\/p>\n<p>Because of their high following, influencers receive goods from brands in the hope they\u2019ll feature them on their channels and under these new guidelines, if it\u2019s not been bought, it has to be made clear.<\/p>\n<ul>\n<li><strong><em>Being completely transparent about relationships with a brand or business<\/em><\/strong><\/li>\n<\/ul>\n<p>Sometimes influencers have access to discount codes and run competitions and giveaways alongside a brand in order to gain followers for themselves and brand exposure for the company.<\/p>\n<p>Under these new rules, influencers must be completely clear about their relationship with brands (even if it\u2019s a past relationship) and clearly state when and how they\u2019ve worked\/are working with the brand in question.<\/p>\n<ul>\n<li><strong><em>Don\u2019t be deceptive<\/em><\/strong><\/li>\n<\/ul>\n<p>It\u2019s no secret that influencers have been caught misleading their followers by implying they\u2019ve bought a product or service they are endorsing when it has been gifted or loaned.<\/p>\n<p>New laws are cracking down on all misleading posts and some influencers have taken these new laws incredibly seriously.<\/p>\n<p><strong>Here\u2019s how to post under the new laws.<\/strong><\/p>\n<p><em>(Clearly states \u201cAD\u201d at the start of the post and details which products featured in the image have been gifted at the bottom of the post.)<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-922 size-medium\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-02-04-at-15.56.25.png\" alt=\"Instagram post from Mrs Meldrum on Instagram highlighting an advertised post\" width=\"120\" height=\"300\" \/><br \/>\n<\/em><\/p>\n<p><strong>How not to post under the new laws;<\/strong><\/p>\n<p><em>(Brand partnership has not been clearly stated).<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-924 size-medium\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-02-04-at-15.39.25.png\" alt=\"Instagram post highlighting discount code\" width=\"172\" height=\"300\" \/><br \/>\nThe new laws have seen a whole host of influencers taking to social media to discuss the new rules asking for clarification amongst themselves. Consumers and viewers have also taken to the channels to air their gripes:<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-925 size-full\" src=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-02-04-at-15.42.38-300x254-1.png\" alt=\"Image of Tweet from @Rebecca_Smile\" width=\"300\" height=\"254\" \/><br \/>\n<\/em><\/p>\n<p><strong>So, as a governing body for the industry, is the ASA guilty of not adhering to one of its own rules by simply not being clear enough? Are the rules ruining what Instagram used to be? And are these new rules simply not clear enough to be taken seriously?<\/strong><\/p>\n<p><strong>Let us know what you think!<\/strong>\u00a0<a href=\"https:\/\/www.twitter.com\/nobraineragency\">twitter.com\/nobraineragency<\/a>.<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.<\/p>\n","protected":false},"author":8,"featured_media":18747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,54,14],"tags":[],"class_list":["post-18742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-influencer-marketing","category-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More rules and regs for influencers announced, but is it all a bit too much? - No Brainer Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More rules and regs for influencers announced, but is it all a bit too much?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that PR isn\u2019t easy to define. In fact, Google Trends data shows that \u2018What is PR\u2019 is one of the most frequently searched terms on the topic of public relations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\" \/>\n<meta property=\"og:site_name\" content=\"No Brainer Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-04T16:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T13:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-02-04-at-15.35.10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"242\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\"},\"author\":{\"name\":\"Alex Whiteside\",\"@id\":\"https:\/\/www.nobraineragency.com\/#\/schema\/person\/94a363372f0a8591c6e38cc50972b9ca\"},\"headline\":\"More rules and regs for influencers announced, but is it all a bit too much?\",\"datePublished\":\"2019-02-04T16:37:45+00:00\",\"dateModified\":\"2023-10-24T13:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\"},\"wordCount\":566,\"publisher\":{\"@id\":\"https:\/\/www.nobraineragency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nobraineragency.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-02-04-at-15.35.10.png\",\"articleSection\":[\"Content\",\"Influencer Marketing\",\"Social\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\",\"url\":\"https:\/\/www.nobraineragency.com\/content\/influencer-marketing-rules-and-regs\/\",\"name\":\"More rules and regs for influencers announced, but is it all a bit too much? 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